Some simply call it decarbonization, while others refer to it as probably the most ambitious goal Mercedes-Benz has ever pursued: making the brand’s new car fleet completely CO2 neutral by 2039. We have accompanied the team that monitors the progress of Ambition2039 and contributes with innovative projects to the continuous minimization of Mercedes' CO2 footprint - over the entire life cycle: the Ambition2039 working group. A report about unembellished numbers, technological progress and people with a common vision.