Jordan Silbert is the founder and CEO of Q Mixers, the premium brand of cocktail mixers. The idea for the company came to him while he was drinking top-shelf gin mixed with low-quality tonic with friends and asked himself, “Shouldn’t my tonic be as good as my gin?” Next came years of experimenting before he devised the perfect blend of high-quality ingredients and ample carbonation that became the brand’s first product. Today the Brooklyn-based company has 11 products and is distributed by all major retailers, in addition to being stocked by discerning bartenders everywhere.

Before founding Q Mixers in 2006, Jordan was director of rebuilding initiatives for the Alliance for Downtown New York, where he provided the creative spark to revitalize parts of Lower Manhattan devastated by 9/11. Prior to that, he was director of business development for a startup, EQuill, that was eventually acquired by Microsoft. At earlier stages in his career, as an account executive with iTraffic, he oversaw day-to-day online marketing for Disney.com and was an economic development fellow with the Sonoma County Economic Development Board.

Jordan has an MBA from the Yale School of Management and a bachelor of arts in public policy from Brown University.

In this conversation with Lippe Taylor CEO Paul Dyer, Jordan discusses his entrepreneurial journey behind the launching of Q Mixers and how the brand has faired during the age of Covid. Please enjoy this conversation with Jordan Silbert.