Episode Transcript
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0:02
It's hardcore history.
0:07
I have always loved the quote
0:10
from mozart. And I think it's abbreviated.
0:12
I think it's a couple of different sentences cut
0:15
out, but the quote
0:17
as put together is wonderful and it's
0:19
symbolic of something we're gonna talk about
0:21
today. And the quote is, when
0:24
I am completely myself entirely
0:27
alone, or during the night when
0:29
I cannot sleep. It is
0:31
on such occasions that my ideas flow
0:33
best and most abundantly, When's
0:36
and how these ideas
0:37
come? I know not, nor can I force
0:39
them?
0:43
I think many of us can relate
0:46
to that, at least the latter part, right, nor
0:48
can I force them? But if
0:50
you're in a field where creativity is
0:53
required for you to prosper,
0:56
eventually you start wondering about
0:58
this thing creativity.
1:01
There's other ways to put it, you could say,
1:03
insight or originality or
1:07
novel t. I mean, there's
1:09
there's multiple different ways to
1:12
try to define this thing that
1:14
is so wrapped up in the condition
1:16
of being human, that
1:18
one could easily make case that all human
1:20
civilization is the result of creativity
1:24
over millennia, you know,
1:26
laid upon itself.
1:29
Right? Generation by generation
1:31
by generation. Depends
1:34
on how you define creativity. Of course, if
1:36
you were gonna write a book on the subject
1:38
of creativity, and I don't mean like a
1:40
book about other people's creativity. I
1:42
mean, the concept. What would
1:44
it sound like? Would it sound like a scientific book?
1:48
Would it sound like an instruction manual?
1:50
Would it sound like tips?
1:53
I mean, I have one on the great creative
1:56
people over history and their working
1:58
habits or the habits that they had
2:01
in order to get in the right frame of mind to
2:03
do their creative
2:04
work. Or would it sound kind
2:06
of metaphysical? You
2:08
know, something along the lines of
2:12
the Greek idea of the muses? You
2:15
know, the creators
2:17
of inspiration, the ones who sort of
2:19
sprinkle your brain with the original thoughts.
2:22
I read some stuff from the
2:25
Hindu religious texts once suggested
2:27
it was sort of an opening up
2:30
to the divine to be inspired from
2:32
somewhere else. Right? The inspiration didn't come from
2:34
your own brain. It came from without and
2:36
the people who could do this really well were people
2:38
that could sort of open that door
2:41
to the realm where while the
2:43
Greeks might say the muses resided.
2:46
If you go on Wikipedia and you look
2:48
up create activity. It'll blow your mind all the
2:50
different ideas out
2:51
there. I have a couple books like that too where
2:53
they're getting into like neuroscience and
2:56
dopamine and frontal lobe
2:58
working with other parts of the brains and in creative
3:01
people, you see more of that. I mean, it but
3:03
when you read a lot of the accounts and the
3:05
people who actually do this creative work,
3:08
there's this real sense of
3:10
no knowledge where this stuff
3:13
comes from just like the mozart quote. I mean, I read
3:15
a quote once too from a comedian who said
3:17
And I I don't know if this is true or not. And
3:19
I'm and don't remember the quote really well, but it was
3:21
something to the effect of every comedian has the
3:23
same fear. And the fear is that that
3:25
reservoir of material that's inside
3:28
you that creates the jokes, the
3:30
stuff that you make living out of that just, you
3:32
know, you do better than other people, that that will dry
3:34
up one day and one day you'll go there to,
3:37
you know, get a new set of, you know, creative
3:40
materials, you know, being produced by your
3:42
you know, the creative assembly line in
3:45
your psyche and it will be empty. And
3:47
it's a sign of how little you know about,
3:49
you know, what it is, that
3:52
could lead you to a fear that someday it might
3:54
run out. So I study this stuff as
3:56
many of you do. And I also think that we
3:59
place too much emphasis on creativity
4:01
for obvious artists. And if you're
4:03
a painter, you might be a very creative person
4:06
obviously by our modern standards, but no one
4:08
thinks about how much creativity it
4:10
takes just to get through life
4:12
for people who don't consider themselves creative
4:14
at all. Any novel solution you come up with
4:16
for problem is an example human
4:18
creativity at work. I
4:21
think you can see the same sort of thing
4:23
going on in the animal kingdom too. At a
4:25
lower level, you see apes doing things that are
4:27
creative, original novel.
4:30
But as I said, if you were gonna write a book on this,
4:33
what would it sound like? Music
4:35
producer and that is a weird very
4:37
narrow term to describe somebody with
4:39
a much wider Vista and
4:41
experience makeup. But
4:44
known as music producer Rick Rubin has
4:46
written a book called The Creative Act,
4:48
a way of being. And
4:50
at the moment he's doing the book circuit,
4:52
So I think we're like the last people in the world to have
4:54
Rick on, but he is
4:57
you know, he's worked with everybody.
5:00
He's known I would call him a creativity
5:03
amplifier, but he's a very creative guy in
5:05
his own right. He
5:07
has an image, a public
5:08
image, a sort of a Zen kind
5:11
of a character, right, a a meditator,
5:14
big beard,
5:17
sort of a metaphysical sort of a
5:19
cast to him. He seems little eastern mysticism
5:22
ish. But
5:24
this book was one of those things
5:27
where when you read it, and Rick had
5:29
sent me before this talk, two
5:31
reviews, a good review and a bad review for
5:33
the book, And the bad review was talking about
5:35
how the book was, and I'm I think I'm quoting
5:37
the review, woo woo. So
5:40
sort of, you know, out there. But
5:42
if you think about the concepts we're talking
5:44
about here, that's why I brought up the mozart quote
5:47
and all those other things to begin with. It's
5:49
a hard subject to talk about without
5:51
it being sort of metaphysical
5:53
sounding. I mean, the concept
5:55
in the middle ages and the renaissance, I mean, it was
5:57
religious. I mean, that's what
6:00
creativity was. It was just simply God
6:02
speaking through you. I mean, there's there's lot of
6:04
connections between inspiration and
6:06
the divine if you study it long enough.
6:09
I I feel like it's in the modern world
6:11
where we sit down and try to figure out now,
6:13
how can we categorize this
6:14
scientifically? And I read people like, the
6:16
lates or Ken Robinson who was talking about
6:18
how the schools crush creativity and the things
6:20
we can do to sort of reinstall it.
6:23
I went on Wikipedia and
6:25
read, as I said, about creativity
6:27
and the stuff about neurotransmitters, I have a book
6:29
on geniuses and how they can sit there and
6:31
try to do statistical evaluation,
6:34
you know, twenty percent of the people in this class turn
6:36
out to be, you know, more original thinkers. It's interesting
6:38
stuff. But if you're the person trying to
6:40
rely on the creativity, none of that stuff matters.
6:43
To you. You're just trying to figure out what it
6:44
is, where it came from, how I can amplify it,
6:46
and get more of it. And Rick Rubin
6:48
can be very helpful at that. He's
6:52
also a fascinating person
6:54
to talk to who consumes more
6:58
content information, history,
7:00
politics. I mean, things far afield
7:02
from what you would think a music
7:04
producer would consider to be
7:07
sort of his lane. Rick has
7:09
no lane and that will become apparent in
7:11
this extended conversation that we're going
7:13
to have
7:14
now. And yes, we're going
7:16
to tie it into history. With
7:18
Rick Rubin. So
7:26
I had thought that there's a historical angle to this
7:28
that you brought up in your book that I just love.
7:31
And it's this idea that what these were let's
7:33
just talk about a recording, but it could be a television
7:35
recording, a movie that someone produces,
7:37
or certainly music and audio. But
7:40
what happens there is you've got a
7:42
time that's frozen in Amber.
7:45
And that frozen in Amber means that the
7:47
so let's just take Mick Jagger in the rolling
7:49
stones on something like exile in Main Street.
7:52
That is a representation of where
7:54
that band was in the
7:56
late sixties. And when Mick Jagger
7:58
comes in to record his tracks, he
8:01
was just out doing something in the
8:03
late sixties. He's living that time period
8:05
as person of that age. And
8:07
then when we listen to it today, you pointed
8:09
out in your book, we may get a very different impression
8:11
and feel than someone who listens to it
8:14
right after release. But what we're really
8:16
getting no matter what, like, if you listen to the tone of
8:18
his voice, and the things he's singing about and the lyrics
8:20
he came up with, you're getting a little bit
8:23
of a frozen and amber moment
8:25
of of a time. In other words, if we wanna talk about
8:27
history, if you can imagine, I've always
8:29
said if Alexander the great had a podcast,
8:32
you would be catching that moment
8:35
sort of like like the insect frozen
8:37
in in in the amber, you get a chance
8:39
to see and feel like a time
8:41
capsule almost. Does
8:44
that strike you? Like, when you look back on some of the
8:46
recordings you did and you listen to them
8:48
and then they're thirty years ago maybe,
8:50
does it bring you right back? Do you remember the
8:52
people at you know, you may know these guys now and
8:54
they may be fifty five years old, but that recording
8:57
is of a voice of a twenty two year old
8:59
or twenty three or How much does this act
9:01
as a time capsule for you when you listen
9:03
to things?
9:06
Very much. I rarely relisten
9:08
to things unless there's a reason. So
9:11
I I don't spend a lot of time listening to
9:13
things that I've worked on because I'm always I'm
9:15
always working on something new. So I mean, they're listening
9:17
to the new thing or just listening to
9:20
things I like and new things that I like.
9:22
So I like learning about music all the time
9:24
and being surprised by music.
9:27
So if there's a reason for me to
9:29
listen back, I do listen back.
9:31
And when I'm listening back, I'm
9:34
usually put back in more
9:37
often than not put back in the place
9:39
of recording, either having
9:43
picturing the place that we recorded,
9:46
picturing what was going
9:48
on that day, maybe not in
9:50
great detail, but some sense of
9:52
of what the feeling was in the room
9:56
and maybe some particular I'll
9:58
still be surprised by things. I'll hear things.
10:01
That we may have poured over
10:03
a long time deciding, and
10:06
they may completely hit me
10:08
by apprise when they happen, and that's a great
10:10
feeling of of not being I
10:14
get to experience it, but in
10:16
a way that in
10:19
a in a new way, in in
10:21
a way like hearing it for the first time. It's
10:23
a funny funny combination of both familiarity
10:27
and feeling of, like, I'm hearing it for the first
10:29
time. And and sometimes I'll hear
10:31
I'll be in a coffee shop. And
10:34
I'll hear a song come on that I produced
10:36
and it'll strike me in a certain
10:39
way and sometimes I'll hear a song come on
10:41
that I've listened to, that I love,
10:43
that that I have no had
10:45
no connection to, other than I listened to it
10:47
a million times. And
10:50
I hear it and I start thinking, wow, where
10:52
where did we record this? You know,
10:54
like, I I like, I
10:56
I it's too familiar for
10:59
me not to have recorded this, but I didn't
11:01
record it. It's, you know, led Zeppelin, let's
11:03
say, which I've never
11:04
recorded. I never got to work with
11:06
them. It's a you know what it is? It's
11:08
a variation on how a person listens
11:10
to music who wasn't involved in the production
11:12
process at all. Right? You could be walking around
11:15
here something from thirty years ago. And
11:17
flash back as a part of your life ago, oh
11:19
my god, what was I doing thirty years ago? What was I doing
11:21
when I used to listen to that song every day?
11:23
And and I think it has a has it's it's
11:25
in a way It's an emotional time
11:27
machine if you think about it.
11:29
It is. And I I think I I speak in
11:31
the book about these the
11:34
things that we make are like diary entries.
11:36
And one
11:38
of the things that's helpful about knowing that
11:41
is So many artists are are
11:43
precious about the things they're making
11:45
to a point where it's nearly impossible
11:48
to put anything out. There's
11:51
some great artists who, you know, have
11:54
great success and then it might be three
11:56
or four or five years between projects.
11:58
And it's not because they're not great and it's not
12:00
because they can't come up
12:02
with beautiful things to
12:04
share during that window of time. It's
12:06
usually some issue of
12:09
not feeling feeling like it's not good enough,
12:12
feeling like it
12:15
doesn't it doesn't
12:18
portray who they are forever.
12:21
You know, it's it's it's
12:23
not historically the best work
12:25
they believe they can ever do in their life. And
12:28
if they don't believe it's the best work they
12:30
can ever historically do in their life,
12:32
then why share it? I'll
12:34
keep working on it until it's the best
12:37
thing in history, but
12:40
it doesn't really work that way because these
12:43
are diary entries and all
12:46
it can be is a true reflection of who
12:48
we are today and if
12:50
we wait too long, it
12:53
starts losing its charge. It doesn't
12:55
get better with time. Your
12:58
relationship to it changes
13:00
because the thing that the person who
13:02
started the project and
13:04
the person who's finishing the project are two
13:06
different people. So if
13:08
you're finishing and you're not
13:10
related to the person who started
13:13
the project, it can
13:15
be very difficult to finish it. And and
13:17
you can feel like, well, this isn't really for me.
13:19
It's like it's not for you. It's for
13:21
you. Six months ago or it's
13:23
for you one year ago. And
13:26
finding those those
13:30
ways in, where
13:33
if you made something and you feel
13:35
excited enough to play it for your friend,
13:38
that's a good time to put it out
13:40
into the world. Like, if if you're excited
13:43
enough to play it for your friend, that's
13:45
the highest level of
13:50
it being ready. I
13:53
almost feel like that's directed at us a little
13:55
bit because it it describes our situation
13:58
pretty darn well. Let me let me throw another
14:00
dynamic though that comes into play that I know you're
14:02
very familiar with, but from an artistic
14:05
standpoint, there's that, you know, when you
14:07
put out something that is and I
14:09
don't like anything I do. So, I mean, I'm not the right
14:11
person to talk, but But if you put out something
14:13
and people enjoy it and they say, wow, this
14:15
is the best thing you've ever done or whatever they might
14:17
say, the problem is with the
14:19
following work is that the
14:22
best work you've ever done becomes the
14:24
expectation for the next work in
14:26
all the subsequent work. Right? In other words, if
14:28
you have an paper or you hit
14:30
your or you're a salesman and you hit your monthly
14:32
quota and far exceed it. Well, your next
14:34
monthly quota is going to have that as
14:36
the baseline. And so I always feel
14:38
like there you know, you're always chasing
14:40
the dragon a little bit on this thing.
14:43
And at some point, you're gonna hit a wall
14:45
because there is no way to continually outdo
14:47
yourself forever. And I feel
14:49
like that becomes something that holds
14:51
you up. Like, we've will sit on
14:53
shows for months that
14:56
would have been fine shows by our
14:58
standards eight or nine years ago,
15:00
but the expectation level of the quality
15:02
has been raised. And truthfully, in
15:04
our medium, if you go listen to podcasts
15:06
in two thousand and six, you know, the year
15:09
after we started, The quality
15:11
level is so low. The divide go listen to
15:13
show 1234, hardcore history.
15:16
They said they're cringey to me now, but
15:18
at the time by the standards in that
15:20
day, they were considered good.
15:23
I know you work with a lot of artists who had a lot
15:25
of previous success before you worked
15:27
with
15:27
them. How does one deal with this dynamic?
15:29
Because it seems to me to be absolutely ubiquitous
15:32
in art. The
15:36
best way to say it is your
15:38
old work isn't better or worse
15:41
than your new work, and your new work isn't
15:43
better or worse. Than your old work.
15:46
Your old work was a reflection
15:48
of that time. You you you said it
15:50
you said it yourself. It's like in the context
15:52
of the world that you were in, that
15:55
was great. And you can't
15:57
look at it as well, I can go back to
16:00
two thousand five and
16:02
redo something from men. I mean, you could
16:04
do a new episode now and it would probably be
16:07
very different and probably much more
16:09
in-depth and much more detail. But it
16:11
wouldn't be the same thing as
16:13
the thing that happened in two thousand five.
16:15
That is, as you said, frozen
16:18
in amber. And sometimes
16:21
it's those it's
16:24
an iterative process. It's it's those
16:27
early ones that
16:30
may not be at
16:32
the same level that you're at now that
16:35
allow you to get to the level that you're at now.
16:38
And doing it in public
16:40
is part of it. The fact that
16:42
those exist. The fact
16:44
that there's a history there. Is
16:48
is part of the power
16:50
of it, that that the growth exists,
16:52
that you as an artist continue to
16:54
make things, and put them out.
16:56
And yes, where
16:59
all of us as artists are
17:03
always trying to beat our past
17:05
work, which is a a very noble
17:08
and reasonable goal. I I'm
17:10
not I'm not so interested in trying to beat
17:12
anyone else's work. But
17:14
any any possibility of
17:17
beating my own work is exciting. It's like
17:19
any any any
17:22
possibility of expanding what
17:24
I'm doing or finding a new way to do
17:26
it or to
17:28
reach someone different than
17:31
we were reaching before. And
17:33
when I say that, it's that never happens
17:36
intentionally. It always happens as
17:38
an outgrowth of whatever
17:41
new method we found of
17:43
working that's exciting us because
17:46
I never do anything based on what I think
17:48
the audience gonna think. I always do it based on
17:51
what I think. I don't know what the audience is gonna think.
17:54
And I can't assume what the audience is gonna
17:56
think. And I'm I'm I don't think
17:58
I'm smart enough to assume what anyone else
18:00
is gonna think. All I can do
18:03
is be true to what I feel.
18:05
And I try to make things that I feel
18:07
to the best of my ability,
18:11
and then, you know, you let the chips fall
18:13
where they may. Well, and the audience
18:15
changes. Doesn't it? I mean, for example,
18:18
I constantly had discussions with people
18:20
where I'll play a piece of music for them. Usually
18:23
something from my youth And
18:25
I'll, you know, take the sex pistols. You play the sex
18:27
pistols, which is music now. Basically,
18:29
it's elevator music. And I'll play
18:32
it for Pete for for some young person or one
18:34
of my kids and they'll look at me and go, okay,
18:36
I don't really see the big deal. And they don't see
18:38
the big deal because they weren't there when it
18:40
came out. It doesn't hit them the way
18:42
it hit me because there's been a hundred
18:44
thousand bands that have been influenced by
18:47
the sex pistols and have used elements of
18:49
them since. And as far as that kid
18:51
is concerned. It sounds just like all that other
18:53
stuff they've heard. We always talk about
18:56
what we're doing here and what every podcaster is
18:58
doing is is creating something
19:01
that is etched in digital stone.
19:03
And because it's etched in digital stone,
19:05
the various people that are gonna come across that
19:07
inscription in stone may not even
19:10
be alive yet. And the way they're going to react
19:12
to that work is going to be so different
19:14
that there would have been no way to try to
19:16
create a work for someone a hundred years
19:18
from now. You know, you mentioned Zeppelin
19:21
for example. How could led Zeppelin
19:23
have known in sixty eight or sixty nine or
19:25
seventy? That what they were writing
19:27
had to stand the test of time. Right? Don't
19:29
they have to just write for their contemporary
19:31
era and let the chips historically fall
19:33
where they may?
19:36
Absolutely. All you can do
19:38
is be in the moment. That's all all there is
19:40
is the moment. All there is is the present
19:42
moment. There is no past. There is no future.
19:45
The the benefit we have the
19:49
in the present, we can experience
19:51
the past. But
19:54
that's all it is. And when we experience
19:56
the past, we're not really experiencing
19:59
the past. One of things I wanted to talk about
20:01
with you, which is I don't I don't know
20:03
that we could ever know anything about history.
20:06
How much can we know? We
20:08
don't know we don't really know
20:11
about what happened last week from
20:13
the sources we have telling us
20:15
what happened last week. We don't really
20:17
know So how can we possibly
20:19
know what happened three hundred years ago or
20:21
five hundred years ago or a thousand years
20:24
ago? How can we know? Their stories.
20:27
We may like the stories,
20:29
that might be fine, but at
20:31
best,
20:33
their interesting stories. History
20:35
is a set of lies
20:36
agreed upon. Right? Yeah.
20:39
Well, but you know Is that is that is that a
20:41
is that a known Yes. Yeah. History
20:44
is a set or history is a set of fables agreed
20:46
upon. I think Napoleon may have said that, but every
20:48
time I say, so and so said that someone
20:50
corrects me. Because that was wrong too. So
20:52
that's a perfect example of what you're talking
20:54
about. But but here's and, you know, it's
20:56
it's funny because this is debate that historians
21:00
have at the highest levels. Can
21:02
we really know any of
21:04
this? And the problem is is eventually
21:06
if you start to naval gaze that long
21:09
enough, you you eliminate the
21:11
need for the historian at all, and
21:13
it becomes a sort of a prophecy where you
21:15
destroy your own, you know, your own specialty.
21:19
I remember asking James Burke, the famous
21:21
science historian, something to that
21:23
effect. And his answer I
21:25
kinda thought he was gonna answer the way we're talking
21:27
now, but instead he he shocked me by saying
21:29
no. We can know. And lot
21:31
of this is cross referencing. Right?
21:34
So you so you say if you just have one
21:36
data point or one source, It's not
21:38
that useful, but if you can start to cross reference
21:40
it. So imagine today the
21:42
way our life is now and future historian
21:44
trying to disentangle all the pieces.
21:47
Well, If the only thing that made it through the
21:49
historical window was one news
21:51
channel. Right? You would have a
21:53
very different view of history than if the historian
21:55
in the future could cross reference you
21:58
know, Fox News, with NBC News, with,
22:00
you know, the more sources you have, the more you're
22:02
able to construct some sort of a a connect
22:04
that dots image that looks like
22:06
something if in but like this this Viking
22:09
show that we just completed, there's
22:11
a lot of times in the story. Where there's
22:13
one person telling it to you. There is no
22:16
cross referencing. There is no way to
22:18
cross check what you're reading. There's
22:20
a wonderful line. That that
22:22
in a book by
22:24
Pierre Briant on on ancient
22:26
history. And he started the book off with
22:28
a famous quote, and I forgot who said it, but he said
22:30
even if it's not true. You
22:33
have to believe in ancient history. And
22:35
I think his point is is that if
22:37
you start questioning it too much, we
22:39
don't know anything. And if we don't know anything,
22:41
then there is no history. And if there is no history, what
22:44
you
22:44
know, how do how do you write anything about the past?
22:46
So what you've said is fundamentally true,
22:48
but I'm not sure what our choices in the
22:50
matter are. Does that make sense? Absolutely.
22:53
And and and I think as long as we're
22:57
taking these stories in as stories
23:00
and as it may have been this
23:02
way or someone
23:04
said it was this way. That's
23:07
realistic, but just think that
23:09
this is what that we know what
23:11
happened, you know, something
23:14
fairly recent history, the
23:17
JFK assassination. I
23:19
don't know. What do you
23:21
think? Well, you know, you you I
23:23
had a moment with you like this once.
23:25
Like, I was telling you that I had read
23:27
something by a very well known
23:29
and respected music historian. And
23:32
he had said something about you and
23:34
a and a famous musician you
23:36
know, maybe doing something once upon a time and
23:39
I mentioned it to you. And you sat there
23:41
with this look on your face and you started rubbing
23:43
your chin and you said, that's very interesting
23:45
because that never happened. And I remember
23:47
thinking, okay, now do I
23:49
now discount everything I've ever
23:51
read from that person? I couldn't figure out and
23:53
it wasn't one of those things where he could have just gotten
23:55
something wrong. It was an invention.
23:58
And I thought, okay. Now, what am I supposed to
24:00
do with everything else this guy has ever written? So
24:02
so you and I had that moment where I I
24:04
got to look at the sources and and and I've been
24:06
doing the show, I would have quoted
24:09
that person verbatim as a source
24:11
and would have assumed that what they said was
24:13
true. So I think that backs up what you just said a
24:15
bit. And to
24:17
defend the show is
24:21
it it's it's entertainment.
24:24
It's interesting. It's thought provoking.
24:26
One of the things that I love about what you
24:28
do is you call you say that you're not a historian.
24:32
And and think that that's
24:34
a it's a
24:36
bold thing to say and it's
24:39
true thing to say, and I I'm wondering
24:41
if anyone who calls themselves a
24:43
historian is actually telling
24:45
the truth. Do you know what I'm saying? I
24:47
I don't know if that's possible. I say
24:49
I don't know anything about music. It's
24:52
it's I really
24:55
think so much of our
24:58
downfall is in
25:02
thinking we know things we don't know.
25:05
And this can lead to an interesting
25:07
thing an interesting conversation
25:10
about belief. And
25:14
I got this from listening to your your
25:16
new podcast. There's a part where you're talking
25:18
about belief and the power of belief.
25:21
There there was a religious belief that
25:23
fueled great strength in
25:25
a in Oh,
25:30
this is the Vikings. Right? Creating a sort
25:32
of Yeah. Yeah. Their belief in valhala
25:34
and all those sorts of
25:35
things. Right? Eating at the table with odin.
25:38
So whether valhala does
25:40
or doesn't exist? The
25:43
power of believing in Valhala
25:47
gave the Vikings a a
25:49
strength and power maybe
25:53
fortitude would be the word that
25:55
others didn't have. And
25:58
so much of what we do as
26:00
creative people is rooted in belief.
26:03
Now it doesn't matter whether it's true
26:05
or not. It's not it's
26:07
not about truth. It's
26:10
about belief and
26:13
we we believe things
26:15
into existence. As
26:18
artists, as creative people, were
26:20
believing things into existence. If
26:23
we didn't believe they don't exist, And
26:27
without our belief, they
26:30
they will never exist. But through
26:32
our belief, we make the things that we make
26:34
and get share
26:35
them. Reminds me of the concept when we talked
26:37
about this in some of the history shows to a magic.
26:40
And I think I had said something to the effect
26:42
once probably in a more eloquent way.
26:44
That just because you and I don't believe
26:47
in, you know, in the air quotes, magic doesn't
26:50
help us if the people in the past in an entire
26:52
society did because the
26:54
the collective belief in magic
26:57
has a power to create a reality
26:59
based on that. Right? So if if you believe
27:02
that that water is hot
27:04
instead of cold when, you know, you dip
27:06
your feet in the ocean. You're
27:08
going to base everything that
27:10
you base on that idea differently, and it
27:12
creates a different reality based on something
27:14
you could turn around to Dango. While all those
27:17
people were completely deluded, believing something
27:19
that was completely untrue, but the reality
27:21
that they created is based on
27:24
that magic or whatever. So if
27:26
you don't understand that, it's very
27:28
hard to start getting into the mindset of the people
27:30
who lived once upon a time. I mean, if if
27:32
if you're gonna go off to the crusades, and
27:35
fight and die because God wills
27:37
it. It was the saying that the that the pope
27:39
had said in the battle cry that everyone took
27:41
up. And if you believe that all your sins
27:43
will be washed away if you go on this crusade,
27:46
we may think that's silly. But a lot
27:48
of these people went and did that giant
27:51
historical thing because they believed
27:53
in that level of magic. So if
27:55
you're right, this magic creates a belief that then
27:57
impacts reality even though the magic
27:59
itself may not be
28:00
real. And and if it does impact
28:02
reality? Who's to say it's not
28:04
real? Do you know what I'm saying in some
28:06
ways? The fact Well,
28:08
the impact is real for sure. Right? The
28:10
impact is real. It's like where's
28:13
the line? Do you know what I'm saying? If
28:15
it's It seems
28:18
like if you believe in magic
28:21
and magic happens because
28:24
you believe in
28:24
it, Who's to say
28:26
magic's not real? Well,
28:28
and now we're talking about something that I think dovetails
28:31
well into the into the point of your book.
28:33
Creativity. And
28:36
and the idea you know, those of us
28:38
III think it was I think it was comedian
28:40
Jan Hooks was talking about once
28:43
the difference between just
28:45
fooling around creatively when there's
28:47
nothing at stake. And then getting to a point
28:49
where you realize, wait a minute, This is what's
28:51
putting food on the table for me.
28:53
So it's kind of important that I not just
28:55
understand it, but try to figure out ways
28:58
to improve it have
29:00
it more often, intensify it.
29:03
I mean, let's talk a little bit about
29:05
the mews and the idea behind
29:07
the Muse. For those who don't know, the Muse goes back
29:09
to ancient Greek history, and it's
29:11
and mythology. And it's all about this idea
29:14
that there is something out there that
29:17
influences people's art and
29:19
creation. And it's well, why don't you
29:21
explain it? Rick, what is the muse when you hear
29:23
that
29:23
term? It's
29:25
something that coming from
29:27
outside of ourselves that inspires
29:30
us to make the things that we make. And
29:32
there's a there's a uncontrollable
29:35
magical element in the Muse.
29:37
Sometimes we think of the Muse as a
29:40
as a female character. I think
29:42
that's how it was in ancient times, that's how it was
29:44
thought of. Yes. But
29:46
now when we say the muse, it it doesn't
29:49
have to be in human form.
29:51
It's the energy that
29:54
that it's like
29:56
a
29:57
it's like the breath within the breath.
30:01
So so this is interesting to me
30:03
right away because you had sent me
30:05
couple of different reviews about your book.
30:07
One was a very positive one about all the great
30:09
things that are in it. And then another one was that
30:12
could have been written by a very terror
30:14
firm a sort of person who thought think
30:17
I think the term they used was that was little
30:19
woo woo. But when I think
30:21
of where this creativity
30:24
comes from. I think it
30:26
is almost inherently this
30:28
woo woo concept because we
30:31
don't know. And you can't I mean,
30:33
you can't you can say you can create with sort
30:35
of a connect to dots. I mean, when you and I were kids,
30:37
we had all these models, model airplanes, or
30:39
whatever, and they came with these directions that said,
30:41
you know, put slot a into into
30:44
section b or whatever. I think
30:46
there's people that think that you can do
30:48
that with creativity. But the magic
30:50
comes with that thing where all of sudden you're stuck
30:52
on something and then boom, this
30:54
weird thing out of nowhere hits and you go, well,
30:56
where did that come from? I mean, isn't
30:59
there something sort of woo woo
31:01
in the whole creation process no matter
31:03
what your own sort of bedrock personal
31:06
beliefs on things like magic and whatever
31:09
are. Isn't there? I mean, that that's what the Muse sort
31:11
of represents. Doesn't it? Absolutely.
31:14
It's
31:14
it's always magical. It's always
31:16
spiritual. How how often
31:19
does it occur? I I I've never asked you this.
31:22
Do you say something in your improvisation
31:25
as you're working on your show?
31:27
How often do you say something and
31:30
surprise
31:30
yourself? By what you've said.
31:32
That happens pretty often, actually. And and
31:35
and that's kinda how we sort of inch
31:37
our way to where
31:39
we're going because I never know. I
31:41
you know, what we do is like sculpting
31:44
out of clay, but you have no conception
31:47
what you wanna make. And as you're making
31:49
it, you yourself are looking at it going, this
31:51
kind of looks like this or this kind and
31:54
and and some of the some part of you may
31:56
say, Well, it's kind of looking like a dog.
31:58
So I think I'll make a dog. But
32:01
but if you go that route, you know,
32:03
a month down the road, you're
32:05
gonna go, you know, I don't really think it
32:07
looks that much like a dog. I put seven legs
32:09
on it, so maybe it's a horse or, you know, I mean,
32:11
I I think that that process
32:13
of discovery when you're especially doing it
32:15
the way we do it where there's no scripts and it's all
32:17
improv, you find out I mean, this
32:19
is where your book really resonated with me because
32:22
we rely on that sort of weird
32:24
magical thing every
32:26
step of the way. I mean, some writers will write
32:28
something And the magic happens
32:31
during the writing process. And then during
32:33
the recording process, there's no magic because
32:35
the magic happened when you were writing. We don't
32:37
write. So the magic happens while
32:39
we're recording, and that's why
32:41
we end up I mean, the show that's part one
32:44
that we just put out recently this viking
32:46
thing I thought that was only gonna be part one.
32:48
And I thought it'd be about four hours. Well,
32:50
of course, you know, it isn't, and that was
32:52
no planning at
32:53
all. We really do take
32:55
it where it takes us. And and
32:57
I think that that's part of that magic you were
32:59
just talking about. I
33:01
think that's part of why the show is
33:04
as great as it is and
33:06
as different as it is. And
33:10
for the for the people who don't understand
33:12
the magic, they
33:15
couldn't bring out this kind of material
33:17
because they think It's just an intellectual
33:20
act. I'm just I'm learning something
33:22
and I'm regurgitating what I'm learning. That's
33:24
not what it is. It's some
33:27
whole other thing. You've you've taken
33:29
a a tremendous amount of
33:31
data to start with, to work from.
33:34
And then you're weaving your way through
33:36
it. As a
33:38
jazz artist essentially. You're you're
33:41
you're doing a jazz saxophone
33:43
solo with your voice. With
33:46
all of these melodies, which would be the
33:48
stories that that you have. And
33:52
there's they're stringing together, not
33:55
with your I
33:57
I don't remember, which is the left side, which
33:59
is the right side. If the brain but
34:02
it's not the side of the brain that
34:04
does the the thinking. It's
34:08
something else. It's not coming
34:10
from thinking. There's thinking
34:12
involved, but that's not
34:15
primarily what's going on in this
34:17
process. You know, it's
34:19
funny because I think sometimes this is
34:21
a lens question or or the way you explain
34:23
it question. So for example, if
34:25
if if I got some and I wanna say engineer,
34:28
but then I can hear engineers saying there's so much
34:30
creativity involved in engineering, Dan. You don't
34:32
know what you're talking about. I try to think of the
34:34
most terra firm up people that I
34:36
can think of, and how one would
34:38
explain creativity from
34:41
their point of view, and and there's a Steve
34:43
Jobs' explanation of creativity.
34:46
And I juxtaposed his
34:48
definition next to one of yours,
34:50
and I think you're both saying the same thing
34:52
from a different viewpoint. So the Steve Jobs
34:54
quote is the famous one if you've you've ever read
34:56
books on Steve Jobs. He said, creativity
34:59
is just connecting things. When
35:01
you ask creative people how they did
35:04
something, they feel a little guilty
35:06
because they didn't really do it. They just
35:08
saw something. It seemed obvious
35:10
to them after a while. That's because
35:12
they were able to connect experiences they've
35:15
had and synthesize new
35:17
things. And the reason they were able
35:19
to do that was that they've had more experiences
35:22
or they've thought more about their experiences than
35:24
other people. Unfortunately, that's
35:27
too rare a commodity. A lot of people
35:29
in our industry haven't had very diverse
35:31
experiences, so they don't have enough
35:33
dots to connect. And they end up with very
35:35
linear solutions without a
35:37
broad perspective on the problem. The
35:40
broader one's understanding of the human experience,
35:42
the better design we will have. Now that's
35:44
sort of maybe an engineer's way of explaining
35:47
the magic without saying magic. And
35:49
you said, as artists, we
35:51
aim to live in a way in which
35:53
we see the extraordinary hidden
35:56
in the seemingly mundane, then
35:58
challenge ourselves to share what
36:00
we see in a way that allows
36:02
others a glimpse of this remarkable
36:05
beauty. Yours is an almost
36:08
Zen way of explaining
36:10
a very terraferma Steve Jobs.
36:13
I have a BMW in the lobby
36:15
so you'll be inspired kind of way.
36:17
Is this just a question of different
36:20
people trying to explain magic with
36:22
different terms? Absolutely.
36:24
We're saying exactly the same thing, and
36:26
it's just
36:28
we're choosing different metaphors,
36:30
but we're we're saying the same thing. So
36:32
let me add so this gets me to you a little bit
36:34
because one of the things about your
36:36
book is it's a real reflection maybe
36:38
inevitably of of
36:40
what it's like to be talking to you
36:43
personally. And, you know, there's
36:45
a we talked about history earlier and how many
36:47
myths and weirdness and things that they get wrong, and
36:49
that can include biography like about
36:51
yourself. But there's a let's
36:53
call it a snazzy,
36:56
candy coating wrapper around
36:58
who you are, Rick, that's got a very sort of a
37:00
Zen feel to
37:01
it. Where does that come from?
37:04
I mean, were you this way in high school?
37:06
I mean, where did where does this where
37:08
does this tone that one associates in
37:10
popular culture with Rick Rubin
37:12
come
37:12
from. I
37:14
think the fact that it's known
37:17
that I learned to meditate when I was young
37:19
and that I speak of it
37:21
in as having such
37:23
a profound impact on my life probably
37:26
is part of it. The beard is another
37:28
part, which was not intentional in any
37:30
way. It just when I was in college, I decided
37:32
to stop shaving. And this
37:35
is what happens when you if you decide
37:37
to stop shaving,
37:40
but there would no there was no thought behind
37:42
it or method behind it. Yes.
37:45
But when I'm but when I'm with you, forget
37:48
the beard, forget the imaging. You
37:51
have a very like, when we'll talk about
37:53
creativity. Your your
37:55
approach to it is so There's
37:57
a very Buddhist y
38:00
kind of feel to the way you approach
38:03
opening up your soul to the
38:05
universe so that it can allow this
38:07
magic in. Is that how you
38:09
worked in your very early years? I mean,
38:11
were you having conversations with the
38:13
beastie boys, like like the kind of conversations
38:16
you have with bands now about magic
38:18
and creativity and and the source
38:20
of things like new ideas
38:23
I probably didn't have conversations with
38:26
anyone about it then, but
38:28
I recognized that that was the underpinning
38:31
of why the things that got made, got
38:33
made. It's always been
38:38
I I might not have understood how magical
38:40
it was then. But
38:43
over time, the more the more I've
38:45
been exposed to it, the
38:47
more obvious it is. That
38:51
everything we're dealing in is
38:53
magic and it's beyond us.
38:56
And we're we're
38:58
really blessed to
39:01
be part of this this process
39:04
and and to
39:06
to live in a way that allows it to
39:08
come through us which is
39:11
a a real it's it's work. You
39:13
know, it's not it
39:16
doesn't come easily, let's say.
39:19
It does and it doesn't come easily. It's
39:21
so hard to talk about this. So I took
39:23
so long to write the book. We're talking about
39:25
things that are really hard to explain.
39:28
They're hard to understand, they're hard to explain.
39:31
Well, and that's why I think I got so much
39:33
out of it because I think when
39:36
you've been through I mean, we I joked with you
39:38
that that we have a whole bunch of shorthand
39:40
terms in house here for when this happens
39:42
or how we're gonna deal with that. And they're all things
39:45
that that you would invent the terms as
39:47
needed over the years. But when I'm reading
39:49
your book, I'm going, well, Rick Rick's talking about
39:51
these same terms. I mean, these are the and and there
39:53
are the sorts of things that if you've ever been working
39:56
and you've encountered what you mentioned in the book,
39:58
you nod your head and you go, oh, yes, I know
40:00
what that's all about. I wonder if it
40:02
would have the same sort of impact on somebody
40:04
who's reading your book as as a as
40:06
a jumping off point for starting. And
40:09
they know none of these things through
40:11
their own experience, so
40:14
they can't nod their head. They just have to sort of
40:16
take it on faith. How, you know,
40:19
Do you read much about the
40:21
creativity itself? Because I find
40:23
myself buying books on this as
40:26
as an attempt to try to figure out how to
40:28
amplify or or
40:30
enhance or expand
40:33
my own creativity, do you buy
40:35
books on
40:36
creativity, Rick, do you study creativity?
40:39
Well, I'm at the time
40:41
that I decided to work on this book, which was probably
40:43
about eight years ago, I
40:45
went to And you did it with Neil. Right? You did
40:48
it with Neil. Well, when I first started, no.
40:50
I started with
40:53
the the first writer that I worked with his name
40:55
was Virland Klinkenborg. And I worked
40:58
with him for four years. And
41:00
Neil was involved from the beginning, but
41:03
he wasn't working on the book with me. He was
41:05
just my friend who would
41:08
continue the interviews because Virland
41:10
was a Yale teaching. So Virland
41:13
was in another place he
41:15
came we spent ten days together. I mean,
41:17
Verlyn, he he interviewed
41:19
me a lot, and we started,
41:22
like, getting to the material and
41:24
then when Virland left, he
41:27
said, okay, I'll start I'll start working on what
41:29
we talked about. And I said, well, I feel like we haven't
41:31
scratched the surface of the information,
41:35
so I'll keep doing what we were doing with
41:37
Neil, and we'll
41:39
send you all the material. So
41:41
Neil was involved from on a content
41:45
capture basis
41:47
from the beginning, but Virland was
41:49
originally the
41:51
professional writer involved. And
41:54
And this is Neil Strauss, the guy, by the way, folks.
41:57
Neil Strauss is the guy who wrote the book. With
41:59
Rick. I should have said that ahead of time.
42:01
So so back to the original question, do
42:03
you read about
42:04
creativity? Do you study the concept? Or
42:07
is this just something where It's
42:09
almost studying magic in a weird
42:11
way might be as important
42:13
as studying history that you don't believe happened.
42:15
You know what I'm
42:16
saying? Well, I
42:18
started telling that story because in
42:21
eight years ago, when I decided I
42:23
wanna write a book about creativity, I
42:25
went to
42:26
BookSuite, which is a great bookstore in Los
42:28
Angeles, my favorite.
42:29
Wonderful book store. Yes.
42:30
It's actually one of the reasons that
42:32
I moved to Los Angeles. Book suit.
42:35
You're kidding me. That's true. At
42:37
the time, believe it
42:39
or not, in, I
42:41
guess, it would have been nineteen eighty
42:45
nine and nineteen ninety,
42:48
while New York was the city that never sleeps.
42:52
There were no bookstores that were open late at night.
42:55
And my life was I
42:57
was living a late schedule at that time.
43:01
And book
43:03
soup was open till midnight. And
43:06
when I first came to California and I
43:08
would go to book pretty much most evenings.
43:10
I would go to tower records on one side of the street,
43:12
and then I would go to book soup on the other side, they were both
43:15
open till midnight. And
43:17
when I when I start and I
43:19
never really liked California. Once
43:23
I realized that there was a book soup
43:25
this there was bookstores and it was
43:27
open till midnight. It kinda
43:30
changed my view of California because
43:32
I really like spending a lot of time in
43:33
bookstores. And and I
43:36
could not do that in New York. Book
43:38
Soup is not a big bookstore either. You
43:41
you add Book Soup to the Bodie Tree down
43:43
there and they had a couple of fun little places
43:45
in LA at the time. I went
43:47
to the Brody Tree at least three
43:49
times a week the entire from
43:51
the day I found
43:52
it, until it closed from
43:55
my favorite bookstore. Yeah.
43:57
Very
43:57
unusual. The reason the
43:59
reason I was telling the story about
44:02
book soup is eight years ago.
44:04
I decided I'm gonna write book about creativity, and
44:07
I think, okay, I'll do a little research. Let me see
44:09
one of the books about creativity. There are.
44:11
At eight years ago, there were no books
44:13
about creativity. There was actually one,
44:17
only one, and it was
44:19
by twylitharp, the
44:22
choreographer, and
44:24
it was called the
44:28
something habit, the art habit, I
44:30
can't remember what it was called now, but
44:32
that was the only one I could find. And
44:34
it was really rooted in dancing. It
44:36
was really about dancing. But
44:38
that was the only one I could find. since
44:42
the idea. It's one of the things I talk about
44:44
in the book. I never made the connection before.
44:47
This specific connection. But
44:49
when an I when when you have an idea
44:51
for some If you don't move on
44:53
it or if you don't move on it quickly,
44:56
someone else is gonna do it. Not because
44:58
they're stealing your idea. They're they're all
45:00
the books that have come out about creativity since
45:03
eight years ago when I started, they're
45:06
not people who stole my idea. It
45:08
just means this
45:10
is something that there's a real need for.
45:12
There's a real interest in this. And
45:17
so so during that time,
45:19
I would, on occasion, look
45:21
at creativity books that came out. But anytime
45:23
there was one, I would read
45:25
a little bit of it, and I would say, oh, this is So
45:27
not what I want. Like, this is not what I want.
45:30
I was looking for a book closer
45:32
to to the creative act, which didn't
45:34
exist. Oh, there there's
45:36
one other I I don't know that you'd call it a
45:38
creativity book, but it's a book about writing
45:41
called about
45:43
the Julia Cameron book. The
45:47
artist way. The artist
45:49
way is a book to get
45:52
over writer's block and and
45:56
and it's primarily for writers. And
45:59
that's another book that I think is now twenty
46:01
five years old. And I guess
46:03
now we think of it as a creativity book.
46:05
But at the time when there was before there was genre
46:08
of creativity
46:08
books, it was a book on how to write.
46:12
You know, I I'm looking at I wrote down
46:14
a couple of different examples of ways.
46:16
One might write a book on creativity,
46:19
write what the different approaches like I have one
46:21
called daily habits, and
46:23
it's a book about what other people
46:25
who are creative do to get
46:27
into the right frame of mind and the right
46:30
place there are there are more
46:32
creative books that are a little like the a to
46:34
b to c. You know, you do this, you do that, you
46:36
do. And then there's many that have that
46:38
sort of metaphysical sort of
46:40
feel to it. I noticed in yours
46:43
that that you grab a little
46:45
bit from each of these approach Right?
46:47
At one point, it will seem like you're reading
46:49
something very amorphous and we're talking about
46:51
the universe and the mews and all these sorts of
46:53
things. And then all of a sudden, you'll turn the page
46:55
and you have a book on habits. Or
46:58
if something isn't working, you have practical
47:00
advice like, try speeding it up, try
47:02
slowing it down. I mean, things that I would consider
47:04
to be more what an you know,
47:06
what a what a grounded engineer would want.
47:09
I want some in structions on this and you include
47:11
those as well. Is there any
47:13
one way to teach people about
47:15
creativity or must you hit them from
47:17
multiple different angles because everyone's
47:19
different?
47:21
Well, I don't think that you can teach
47:24
people about creativity.
47:26
It's what what
47:29
the book is is
47:34
It's it's a glimpse
47:36
into a way of thinking about things that allow
47:38
you to be creative. I wouldn't call it
47:41
I wouldn't call it teaching creativity though.
47:44
I would say it's it's
47:49
about
47:50
learning to be yourself. That's
47:54
what the books about, the books about learning
47:56
to be yourself. And
47:59
the there are aspects if
48:02
in learning to be yourself, if you're gonna be
48:04
making something where having practical
48:07
engineer like advice is helpful. And
48:10
I think that those things are helpful
48:13
when I read the book Those are the
48:15
least interesting parts of the book to me.
48:18
But for some people, it's the best part. It's you
48:20
know, those are the most helpful parts. I
48:23
know that the parts that
48:25
are less grounded
48:29
are the ones that
48:32
have the power to change
48:34
things in a big way. Now
48:36
that said, a small positive
48:38
habit can change your life.
48:41
So, you know, deciding
48:43
to what was an example
48:45
of a practical one taking three
48:47
big breaths when you wake up in the morning
48:52
can have great power as well. The
48:54
the ones that change the way you think about
48:57
the world, I think are the ones that
48:59
allow you to access the
49:03
real creative spirit that
49:07
I wanna say where the work starts doing itself.
49:09
It's funny thing to say because it's the hardest
49:12
work in the world. You'd never stop.
49:14
It's a it's a it's
49:17
the most full time
49:19
job you could ever have.
49:21
And when it's
49:24
working, it happens
49:26
by itself. Yeah, you go
49:28
from a moment where you're you're you
49:30
know, and and this can the order can change.
49:32
Sometimes it starts by pulling
49:34
you and then you push and other times
49:36
you're pushing and then eventually it takes over
49:38
and pulls. And, you know, we had
49:41
mentioned earlier when I was
49:43
doing improv many many years ago,
49:45
I remember a teacher who was helping
49:47
teach us who was saying the more
49:49
you do this the more you
49:51
will walk around twenty four hours
49:53
a day, seven days a week starting
49:55
to find little things. In other
49:57
words, it's like a muscle that you develop and
50:00
over time you become very good at
50:02
at ruminating when
50:04
you're not working about the various seeds
50:06
of things that you'll need when you were to
50:09
draw from. But, you know, and I've
50:11
maybe unfairly, you know,
50:13
I used my engineer example, but
50:15
maybe unfairly sectioned
50:18
off creativity as something painters
50:21
do or musicians do
50:23
or writers do But in reality,
50:25
I mean, this entire civilization that
50:27
we've built over thousands of years
50:29
involves creativity on every level.
50:32
I mean, an engineer is a perfect example. There's
50:34
tons of creativity that goes into
50:36
designing a new car, for example.
50:39
But we only think perhaps of being mozart
50:41
or monet or someone like
50:44
that. But I mean, I I was watching a special
50:46
the other day on primates, and they
50:48
were showing how these primates use
50:50
creativity to develop solutions
50:52
to problems they
50:53
have. So this is almost an innate quality, wouldn't
50:55
you say? Absolutely.
50:58
We're all creative beings. We do it
51:00
every day. We we can't survive without
51:02
creativity. That's that's the
51:04
the thing that has allowed us to flourish
51:06
as a as a species has
51:09
been our creative nature.
51:11
So let me talk about building
51:14
layers because I thought about this in terms of
51:16
creativity. I thought about the difference
51:18
between somebody and and maybe this
51:20
can get into more of a hardcore history sort
51:22
of view of this. But, I mean, I thought about
51:24
how your creativity
51:27
is enhanced by being exposed to
51:29
other people's creative works. So
51:32
and I think I'd mention this to you earlier. Like,
51:34
if if when I was a kid, I watched every
51:36
twilight zone episode. And all the twilight
51:38
zone episodes have these wonderful
51:41
writers who who write from weird angles
51:43
that make little popping sounds in your brain
51:46
as you start thinking about that's what they're supposed to
51:48
do. As you start thinking about the very interesting weird
51:50
concepts that they write about, But
51:52
the fact that I have a couple
51:54
hundred or however many it is, twilight
51:57
zone episodes in my brain sort
51:59
of adding a layer of examples
52:02
of creativity, little
52:04
jumping off points. I mean, I feel like then
52:07
when I'm doing my work, it's
52:09
infused by that in a way that
52:11
if I was a person in
52:13
the middle ages trying to write something,
52:16
and yet I had none of those things as
52:18
part of the foundation, you know, to sort
52:20
of infuse my writing, that the writing
52:22
would be different. How much how much of what
52:24
we do today is is and
52:27
I think you you said it. You said
52:31
I'm looking at the exact quote. You
52:33
had you had talked about nothing
52:36
begins with us, you said in your book. The more
52:38
we pay attention, the more we begin to
52:40
realize that all the work we ever
52:42
do is a collaboration. It's a collaboration
52:45
with the art that came before you.
52:47
This is a fascinating concept for
52:50
me because, you know, it ties you
52:52
into works that you have no connection with. I mentioned
52:54
the stones in Exelon Main Street, but the fact
52:56
that I listened to the stones in Exelon Main
52:58
Street somehow unconsciously influences
53:02
what I do. Can you talk about this
53:04
a little bit? I mean, the fact that we're all building
53:06
upon, you know, we all stand on the shoulders of giants
53:08
as the old saying goes. We're
53:10
standing on the shoulders of giants and everyone
53:13
else. We're we're taking in
53:15
whatever we notice. On
53:17
a daily basis. It could be could
53:19
be a great movie, great television show, but
53:21
it also could be the way
53:24
the the light reflects
53:26
off of a building that we're
53:28
looking at and how the light changes
53:31
over the course of the day. When we're
53:34
driving and sometimes we have to put
53:36
down the little flap because the sun's in our
53:38
eyes. Why is it at that time of day?
53:40
How does it change the way we perceive everything?
53:43
Much more difficult is it to drive based on
53:45
the son's position? How
53:47
different is it to drive at night than in
53:49
the day? How how
53:51
different is it to drive at night with your
53:53
lights off instead of your lights on.
53:56
We're always working in concert
53:58
with everything else that's going on. Everything
54:01
that we notice, everything that we see,
54:03
and all of the great work that's come before
54:06
us definitely plays a role. Anything
54:08
anytime we see something or read something
54:11
that changes our mind about something. It
54:13
changes our mind about something. We're
54:15
now a new person. And
54:17
now we're moving through the world as
54:19
this new person. And every day,
54:22
we're new there's some part
54:24
of us that's the
54:27
same, and there's some part of us that's
54:29
always changing. And
54:32
when we come into this world, I
54:34
believe we come in as
54:36
more of a blank slate. And
54:38
then through the things that
54:41
our parents read to us as children
54:43
or sounds of
54:46
music of the day that happens to be playing.
54:49
And then once we
54:51
start choosing the things for ourselves,
54:53
the the books that we choose to read or the
54:55
TV shows that we choose to watch or the movies
54:57
we choose to watch or the
54:59
museums we choose to go to or the
55:01
places we choose to travel to
55:04
and the things we choose to see.
55:07
All of those things impact us
55:09
and when we're making whatever
55:12
it is that we're making when we're making dinner.
55:15
All of that that came before us
55:18
goes into the choices we make. We
55:20
don't know it. It's not a conscious thing.
55:23
We're made up of these
55:25
experiences and these experiences
55:28
that have either pulled us in or
55:30
pushed us away. Great example
55:32
would be the the movie jaws. I don't know
55:34
if you know this, but People
55:37
were not afraid of sharks before
55:39
the movie draws. Now,
55:42
there's a percentage of the population that
55:45
are afraid to go swimming in the ocean because
55:47
they're afraid of sharks, whether it's a shark
55:49
infested area or not. All
55:52
because of a movie.
55:54
It changed our world to
55:57
be afraid of sharks. I'm
56:00
glad you brought that movie up too because there's
56:02
a
56:02
wonderful, creative aspect
56:05
to that movie that I always use as
56:07
an
56:07
example in my own work. Which
56:09
is and many people may not know
56:11
this. But the shark didn't work. Right?
56:13
The the the the mechanical shark
56:16
rarely worked. And so
56:19
Spielberg, who had all of these ideas
56:21
for scenes where the shark was going to
56:23
appear, had to figure out ways
56:25
to write the scenes without the shark because the
56:28
shark so rarely was available. And
56:30
it turned out that by doing that,
56:33
it created a building suspense in
56:35
the film that wasn't there in the original
56:37
treatment for the movie because they assumed you'd have
56:39
a shark to work with, and it worked out
56:42
better because of it. So it's almost turning
56:44
lemons into lemonade kind of an idea
56:46
there that I and and we do that all the
56:48
time in the works. Right? Creative ways around
56:50
problems that crop up and all this. I
56:53
I wanted you know, because we had talked just second
56:55
ago about how maybe call it an advantage
56:58
that people right now have over people
57:00
a long time ago because we have all these other work
57:02
that we can draw on and that influence
57:05
us. And when you were talking, all I could think of is
57:07
the Pink Floyd lyric, you know, where it says all
57:09
that you touch and all that you see is all your life
57:11
will never be on all these things that
57:13
make up who we are. But you had
57:15
said in the book something that I think about all
57:17
the time, and you'd said, and I'm
57:19
quoting, not using my big quote voice or anything,
57:22
but there are those who approach the opportunities
57:24
of each day, like crossing items
57:27
off a to do list. Instead of
57:29
truly engaging and participating
57:32
with all of themselves. Our continual
57:34
quest for efficiency, discourages
57:37
looking too deeply, The pressure
57:39
to deliver doesn't grant us time to consider
57:41
all possibilities, yet it is through
57:44
deliberate action and repetition that
57:46
we gain deeper insight. And
57:49
I think all the time about how, you
57:51
know, because we have so many things to do
57:53
in so many distractions and we're so much more
57:55
easily bored that we don't perhaps. And
57:57
when I say we, I don't mean every individual
57:59
because obviously there are exceptions. But I think
58:02
most of us think less deeply
58:05
and concentrate less intensely than
58:08
we otherwise might. And I wonder
58:10
if there's any downstream societal
58:13
effects from something like that. Right? I mean, someone was
58:15
telling me the other day, someone came a worker came to
58:17
do some stuff in my house. And he
58:19
looked up on the bookshelves, and
58:21
said how happy he was to see books
58:23
on the bookshelf. And I said to him,
58:25
what else would you put on a bookshelf?
58:27
And he goes, I go into houses all the time. There
58:29
aren't any books in them anymore. And
58:33
I wonder what the downstream
58:35
impact on us all from less
58:37
deep thinking, less deep concentration, less
58:40
book and all that will be.
58:42
I mean, maybe one could make an argument that
58:44
from a standpoint of deep human
58:46
creativity and deep human thinking,
58:49
that people in the past had a had a somewhat
58:51
edge on us now. Does that does that
58:53
ever occur to you this idea of
58:55
just, I mean, monks could sit there and contemplate
58:58
stuff. We don't do that very much anymore.
59:00
Is there a cost to that? Absolutely.
59:03
But there's both a cost to the lack of
59:05
contemplation and to
59:07
the lack of trusted
59:10
sources of information. I'll tell you a
59:12
story. I was listening
59:15
to I I don't
59:17
know much about classical music. I like classical
59:19
music very much, but I don't know much about it.
59:21
And I was listening to a classical radio station
59:24
and a piece of music came on that was
59:26
a a chanting, like,
59:33
a a beautiful a beautiful piece
59:35
of of religious music. And
59:37
I shazammed the piece of music.
59:40
And what came up in the shazam was
59:44
it was the piece of music, but
59:46
it wasn't the recording that I heard.
59:49
And if you know much about classical music,
59:52
like now if you if there's if
59:54
you want the Rolling Stone song painted black,
59:57
You look up paint it black, you'll find the Rolling Stones
59:59
version. There may be one or two other cover
1:00:01
versions, I'm not sure, but
1:00:04
not many. Whereas in classical music,
1:00:06
there is this canon of
1:00:08
material and there are many, many,
1:00:11
many recordings. We don't have
1:00:13
the BAC recording of
1:00:16
bach pieces. We have many
1:00:18
different great orchestras
1:00:21
and pianists versions of the
1:00:23
bach pieces or or cellists or
1:00:26
or violinists. So
1:00:29
it's always being interpreted by
1:00:33
a new artist who's collaborating
1:00:36
with Bach and making a
1:00:38
new a new piece out of Bach's
1:00:40
music. They're collaborating with a dead man.
1:00:43
Yes. And so I
1:00:45
heard this this this
1:00:47
beautiful chanting piece and
1:00:51
and I found out the name of it But
1:00:53
when I listened to the first one
1:00:55
that came up, it wasn't the one that I heard, and
1:00:57
it didn't have the same magic in it as the one
1:00:59
that I heard, which is why I jazzammed
1:01:02
it in the first place. So
1:01:04
I started thinking about, okay, how do I find
1:01:06
the best recording of this? Because now
1:01:08
I know the the name of the piece of music.
1:01:11
And I remembered back to my days of going
1:01:13
to Book Soup and Tower Records on a,
1:01:15
you know, probably five nights a week
1:01:18
between, you know, one or the other
1:01:20
or about both. And
1:01:26
there was the tower records on one side
1:01:28
of the street, and then on the side where Book Soup
1:01:30
was, two doors down, three doors down
1:01:32
from Buck Soup, was Tower Classical,
1:01:35
which also had videos. And
1:01:37
I went to Tower Classical, and I would spend time
1:01:39
in Tower Classical back in those days.
1:01:42
And there was a book called The Penguin
1:01:44
Guide Classical Music. And it was
1:01:46
a big probably
1:01:48
a thousand pages had a black cover,
1:01:51
and there was a new edition that came out every
1:01:53
year. And if
1:01:56
if there was a piece of classical music that
1:01:58
you liked, you would reference the penguin
1:02:00
book to find out what was considered
1:02:02
the best recording. And they would usually
1:02:05
have the best recording and then another
1:02:07
interesting recording and maybe
1:02:11
if there was another one that was of
1:02:13
interest. Different than the best
1:02:15
one or or
1:02:17
a reason to particularly care about an
1:02:19
alternate version they would have that too.
1:02:21
So it was the definitive place to go
1:02:24
to learn about to to
1:02:26
learn about classical music. I
1:02:28
would I would hear
1:02:30
a piece I would refer I would go to
1:02:32
the store. They had probably six
1:02:36
or eight copies of the book behind
1:02:38
the desk, all dog dog
1:02:40
geared and and well worn kinda like
1:02:42
phone books. And you take
1:02:45
one and you could shop in the store.
1:02:47
And then if there was piece that you're excited
1:02:49
about, you would read the section, and then
1:02:51
it would help you determine which one to purchase
1:02:54
because there might be a
1:02:56
dozen versions of the same piece by different
1:02:59
people. So that
1:03:03
recently I had this experience hearing this
1:03:05
this this chanting music
1:03:08
and I look up the Penguin book online.
1:03:10
And it turns out the Penguin book has not been
1:03:12
imprinted since the
1:03:15
probably nineteen ninety eight was
1:03:18
the last year of the Penguin Guide.
1:03:21
And and then I researched, is
1:03:23
there What do people
1:03:25
use now? And there's no answers.
1:03:28
I can't I can't get any information. And
1:03:31
the Penguin Guide is no longer available. And
1:03:34
luckily, I know people at Penguin
1:03:36
now because my book is being published by Penguin.
1:03:38
So I called my editor at Penguin
1:03:41
said, There was
1:03:43
this book, this reference book that was
1:03:45
really important called the Penguin Guide to Music,
1:03:47
classical Music. It's no longer in
1:03:49
print. Why is it no longer
1:03:51
in print? What happened? And
1:03:53
he researched and came back to me and
1:03:55
he said, that one came
1:03:57
out of the UK office maybe
1:04:01
you can speak to someone in the UK office.
1:04:03
And I called a friend who works at
1:04:06
an editor at Penguin in
1:04:09
the UK, and I asked
1:04:11
them about it, and they said, oh, that was
1:04:13
part of. They said, in back
1:04:15
in nineteen ninety eight, A
1:04:18
third of all of Penguin's books
1:04:21
were reference books. And
1:04:24
starting in around nineteen ninety eight, we
1:04:26
stopped doing reference books. And
1:04:29
I said, why'd you stop doing reference books? And they
1:04:31
said, well, because of the Internet, And
1:04:33
now with the Internet, we
1:04:36
don't need to put out these annual reference
1:04:39
books because It's
1:04:41
just all online. And
1:04:45
that it thinking
1:04:48
about that. It went from my concern
1:04:50
about not being able to find the piece of classical
1:04:52
music I want because the book's not
1:04:55
in print. To realizing in
1:04:58
nineteen ninety eight, the
1:05:01
library of Alexandria got
1:05:03
shut down. And
1:05:06
now we're we're
1:05:08
basically going
1:05:10
on crowdsourced opinion
1:05:14
for everything. There is no there
1:05:17
is no definitive reference source anymore
1:05:20
since the Internet. It's over.
1:05:23
Well,
1:05:23
okay. So let me I think that leads into something
1:05:25
I wanna ask you about because I there
1:05:27
was an interesting thing on Twitter that somebody
1:05:30
had shared some artwork. And
1:05:32
I retweeted it thinking it was very interesting
1:05:35
and then got some not nasty but disappointed
1:05:37
responses by people who
1:05:39
were artists that were that were upset that
1:05:42
I was retweeting artificial intelligence
1:05:44
created art. And I thought
1:05:47
about this a little bit, and I thought Well, what
1:05:49
does Rick think about? Artificial intelligence
1:05:52
art? I read a story the other day and I think it's
1:05:54
absolute BS at this point, but maybe someday
1:05:56
it won't be that, you know, a giant
1:05:58
chunk of the content that we consume in
1:06:00
two years is going to be artificially
1:06:03
created. Will artificial intelligence
1:06:06
ever make music better than people
1:06:08
or art better than people? I mean, what are your thoughts
1:06:10
on this according to one of my
1:06:12
artistic friends, this
1:06:15
this looming death threat
1:06:17
ahead of them in terms of what they do
1:06:19
for a living. What are your thoughts on that.
1:06:22
It's a little bit like the conversation we
1:06:24
had about magic and
1:06:26
the mews. And for
1:06:28
people who don't who aren't
1:06:31
involved in working with the
1:06:33
Muse, they don't understand the Muse,
1:06:35
and they think that's a made up thing. Art
1:06:39
essentially is
1:06:42
a it's a
1:06:44
made up agreement And
1:06:46
it's a made up agreement rooted
1:06:49
in a concept,
1:06:51
an idea, the idea
1:06:54
that the the idea behind
1:06:56
the peace is
1:06:59
what The the piece is a is
1:07:02
a outward reflection of
1:07:05
a concept. And
1:07:08
as far as I know, the things that are being
1:07:10
generated by AI are not
1:07:13
rooted in an
1:07:15
original concept. So
1:07:18
I don't know. I
1:07:20
don't really know that that it functions
1:07:23
as art functions. It could be
1:07:25
something decorative. It could be something interesting.
1:07:28
It could be something beautiful. But
1:07:30
I think what breathes in
1:07:32
art, as as I understand it,
1:07:35
is what's
1:07:37
behind it What's
1:07:40
behind it is what makes it interesting.
1:07:44
And I don't know that what's behind AI
1:07:46
art
1:07:47
is interesting. If you
1:07:50
put it up at the Metropolitan
1:07:52
Museum of Art, if you put up some artificially
1:07:55
created works.
1:07:58
And you put them up next to works by, you
1:08:00
know, known artists. If
1:08:02
it you know, I think there's two sides
1:08:04
to this and and I think you you break it down very
1:08:06
well in the book. There's there's the side from the
1:08:08
artist's side and then there's the side from
1:08:10
the one who is viewing or
1:08:13
experiencing the art. I
1:08:15
certainly think that what you just said applies to
1:08:17
the artist's side of this. But if the art ends
1:08:19
up move and I'm not trying to defend just
1:08:21
thinking about it. But but if the art ends
1:08:24
up moving you somehow, is
1:08:26
at least half of what we
1:08:28
consider the goal of art being
1:08:30
accomplished? I mean, if it ends up moving somebody
1:08:33
on the receiving end? Absolutely.
1:08:36
If it if it works for you, it's
1:08:38
great. There is no There's no
1:08:40
saying what is and
1:08:41
isn't. It's it's in it's always in
1:08:43
the eye of the beholder. Oh, boy. It does
1:08:45
make it look like, you know, obviously for our shows, we
1:08:47
use a fantastic artist. A a guy
1:08:49
named Nikolay, and I can't imagine ever
1:08:52
replacing Nikolay with
1:08:54
some sort of computer algorithm no
1:08:57
matter how nice the the and how fun
1:09:00
it might be to play with. I was I was online. I'm not
1:09:02
technically sophisticated enough to know how to
1:09:04
use it, but I was I was interested in the
1:09:06
idea of being able to set the parameters
1:09:08
myself, say I wanna have the
1:09:10
starship enterprise, attacking
1:09:13
Roman legionaries and show me a picture
1:09:15
of that. Somebody somebody did it for the show
1:09:17
we just did where I had mused about what it
1:09:19
would be like if the Vikings today
1:09:22
attacked Laguna Beach or Malibu
1:09:24
or something like that, and somebody
1:09:26
put it into the computer AI algorithm
1:09:28
and spit out a picture of that. And
1:09:31
I remember looking at it going, holy
1:09:33
cow, now an artist could have painted
1:09:35
that certainly. But to be able to sit
1:09:37
there and just go, you know, I wonder what that would look
1:09:39
like. And thirty seconds
1:09:41
later, it's there in front of you. It's
1:09:43
a very weird time we live in, Rick. It's
1:09:46
super cool. It's super interesting
1:09:48
and cool. I'm
1:09:50
not sure it's art. It's
1:09:52
something
1:09:54
It's definitely something, but
1:09:56
I don't know that I would call it art.
1:09:59
Okay. So then that gets to something we're
1:10:01
we're going from like visual like
1:10:03
a painting slash medium. Let's
1:10:06
go to music with that same sort of thing.
1:10:08
So we go from a time period where
1:10:10
you and I are young people growing up. And
1:10:12
it's the seventies and
1:10:14
the really, really fantastic bands
1:10:17
out there that everyone you know, pay his attention
1:10:19
to our Virtuoso performers
1:10:22
that took many many years to
1:10:25
create their talent and their craft and everything.
1:10:27
And of course, punk came along and kind of
1:10:29
blew that out of the whole water. But now
1:10:32
fast forward and then you get to the era where
1:10:35
hip hop and rap music come around where
1:10:37
these people are the equivalent in my
1:10:39
mind of like Homer and the old way
1:10:41
that poetry used to work, you know, in the
1:10:43
ancient world. And then
1:10:46
you move forward to where we are today. I mean, I used
1:10:48
to joke that if I just had the loops
1:10:50
with the drum track and if certain
1:10:53
sort of groove. And listen, I could make music
1:10:55
too, and now people are. So
1:10:57
what do you think about the the creativity
1:11:00
that is almost like let's call it cyborg
1:11:03
like where you have a human being working
1:11:05
with a computer to create
1:11:06
something. I mean, what do you think of that kind
1:11:08
of partnership for lack of
1:11:11
a better word? I
1:11:13
I love it, and I and I the
1:11:16
the the record that really changed
1:11:19
the world in many ways was
1:11:22
I feel love the
1:11:24
-- Oh, yeah. -- song. From the seventies.
1:11:27
That was Yeah. That was done by
1:11:29
Georgios Moroder. And
1:11:32
the the music was completely
1:11:35
generated. It wasn't played by people.
1:11:37
Although, Georgia did control
1:11:40
the parameters of the machine that was
1:11:42
making the sounds, but it was
1:11:44
the first big record that
1:11:46
was all generated
1:11:48
through a machine. And
1:11:51
and and then craft work also they
1:11:55
were a Prague band who turned into
1:11:57
this machine based band, and it's
1:11:59
incredible music. And
1:12:01
in in both of those cases, there's there's
1:12:04
a collaboration between the human
1:12:07
and the machine or how the machine
1:12:10
how the way a human uses
1:12:12
technology in a new way. This was actually one
1:12:14
of the things I wanted to ask you about, which was
1:12:17
is technology always
1:12:21
the reason that the
1:12:23
next chapter of history differs
1:12:25
from the last chapter of history. Is
1:12:28
it always a technological change?
1:12:32
That that makes the next
1:12:35
war different from the last war
1:12:37
or the flow of information
1:12:40
different than how you to be? Is it
1:12:42
always a new technology comes
1:12:44
and the world changes? Is it always the
1:12:46
case?
1:12:48
I think you could substitute to several different things for
1:12:50
technology. I I'm not gonna disagree with that
1:12:52
statement at all, but there's also differences
1:12:56
in organization and
1:12:58
approaches. And, you know, and you might
1:13:00
consider that to be part of the feedback
1:13:02
loop between technological changes
1:13:06
and how humans then respond.
1:13:08
So we just talked about a possible collaboration
1:13:11
between computers and human beings. Well,
1:13:14
I mean, if you look and there's also just to be
1:13:16
honest, there's also and this probably applies
1:13:18
to art music also. There's there's also this
1:13:20
sort of dynamic of
1:13:23
of cause and effect. So
1:13:25
if for example, we're going back to
1:13:27
ancient warfare and you talk about the dominance
1:13:30
of of a weapon system like
1:13:32
Alexander, the great type faylances.
1:13:35
Right? Sixteen ranks
1:13:37
of people holding twenty one
1:13:39
foot spears in giant blocks
1:13:42
of people, and you think to yourself, well,
1:13:44
nothing's ever gonna defeat that. Well,
1:13:46
that prompts, of course, someone trying to come
1:13:48
up with some way to do that. And then
1:13:50
when the Roman legions figure out the right
1:13:52
approach to doing that, and
1:13:54
it's partially technologically oriented,
1:13:57
but it's also organizationally different.
1:13:59
And also, from an artistic standpoint, if
1:14:01
we can use military in in
1:14:03
in an artistic sense, It's also
1:14:06
coming up with a creative solution
1:14:08
to a problem that bedevils your
1:14:10
military. How do we defeat this giant
1:14:13
phalanx and you come up
1:14:15
with a way. And when you do, it's it's
1:14:17
a melding of technology, right, a
1:14:19
certain kind of sword,
1:14:21
for example, with a certain kind of
1:14:23
shield, and then you you mix
1:14:25
that with certain changes in how you do
1:14:27
things. Right? Smaller unit that are more
1:14:29
independent, right, that can outflank you and
1:14:31
handle terrain differently. And all these
1:14:34
things can combine because
1:14:36
you have a need, right, cause and effect
1:14:39
call and response, you have a need. And
1:14:41
and those things fuse together into
1:14:43
in in military history, you would call it a weapon
1:14:45
system. But the weapons system
1:14:48
is is several things that are
1:14:50
fused together. And some of it is creativity,
1:14:52
some of it is technology, some of it is the way you
1:14:54
do things, And then one might make the case
1:14:57
as we currently have drone
1:15:00
warriors who are in, you
1:15:02
know, small rooms in places like
1:15:04
Kansas who are fighting,
1:15:06
though, from those small rooms on screens
1:15:08
that look like video games in the Middle
1:15:10
East. Right? Does that change the
1:15:12
nature of those people as
1:15:14
warriors. Well, I think it does, but
1:15:17
that again is a creation of a new weapon system.
1:15:19
The melding of technology with approaches,
1:15:21
with people, I mean, if you imagine
1:15:23
trying to hand that Roman legionary,
1:15:26
a device that looks like a PlayStation controller
1:15:29
and say, go out and kill the enemy with
1:15:31
this. I don't know how many years it takes before
1:15:34
somebody can do that because you would have
1:15:36
maybe had to grow up with video games. You
1:15:38
might have to have you know, an entire
1:15:40
personal relationship
1:15:42
with the technology in the state of the times
1:15:44
to understand what you do. So in other words, I think
1:15:47
the answer to your question is, the technology
1:15:49
is a part, but what technology does is
1:15:51
replasticify, replasticify, if
1:15:54
you will, the whole thing where then everything
1:15:56
remolds itself around the new technology
1:15:59
so that you can best use the new technology
1:16:01
to do whatever it was was prompted
1:16:03
by the need to have a sort of cause and
1:16:05
effect. Does that make any sense? Absolutely.
1:16:08
That's a great that's a great description. I can remember
1:16:10
you had an episode where you talked about the
1:16:14
the people of the steppe who
1:16:17
who were great horsemen and their advantage
1:16:20
was they could do things while on horseback
1:16:22
that other people couldn't
1:16:23
do. Right. And, you know, you could
1:16:25
try to I love that example too because
1:16:27
people tried to emulate it, and lots of countries
1:16:30
had mounted archers. But
1:16:32
there's a difference between a
1:16:35
mounted archer that, you know, comes
1:16:37
into your your training school
1:16:39
at twenty one years old and you start
1:16:41
teaching the art to compared to a
1:16:43
comanche that grew up on horseback
1:16:45
so much that he's bow
1:16:46
legged. Right? So -- Mhmm. -- I do
1:16:49
think that that that and to me, that's
1:16:51
almost
1:16:51
like that's almost like, you know, that that's
1:16:54
when the try before modern technology totally
1:16:57
overwhelmed aspects
1:16:59
of of military history like that. There
1:17:01
were various peoples all around the world
1:17:03
that could do different things that we would almost
1:17:06
consider to be minor superpowers today.
1:17:09
And that's my my favorite example is
1:17:11
that -- Mhmm. -- is the nomadic horse archers of the step
1:17:14
that were supposedly
1:17:15
the inspiration for the Greek myth
1:17:18
of the centaurs.
1:17:19
Wow. That's beautiful.
1:17:22
You know, I'm looking over the notes now,
1:17:24
and I'm seeing that that we've covered a
1:17:27
lot of the stuff I wanted to cover, but I I'm it's
1:17:29
a good time to take a break and just ask
1:17:31
you know, where should we go? What what haven't
1:17:33
we sort of delved
1:17:36
into that would be fun or that you would
1:17:38
like to see us go into because
1:17:40
we got a lot of notes for this show. So
1:17:43
so the more notes we have, the harder it is to pick
1:17:45
anything out specifically. Anything
1:17:47
you'd like to get into, I mean, we didn't talk much about
1:17:49
you as a background or
1:17:51
any of the music that you've been working on.
1:17:54
We didn't talk about what you personally. I mean,
1:17:56
I was curious because obviously
1:17:58
being a music producer, you're you're involved
1:18:00
as an art in art creation
1:18:03
just in that role. But is there anything
1:18:05
else you're enjoying doing that I don't know about? I
1:18:07
mean, I don't know. Do you sculpt? Do you paint? Do
1:18:10
you do you know, the pricks haven't been around for
1:18:12
a long time? Is there a reunion in our a future
1:18:15
of that man. So
1:18:17
so maybe we could talk about any anything that
1:18:19
that sounds like we didn't touch on already
1:18:21
or that you'd like to get into. Okay.
1:18:24
I have I have loads of things for us to talk about.
1:18:26
Yeah. Yeah. You you why don't you drive
1:18:28
the car for a minute? And I'll try to follow. When I start?
1:18:31
Yeah. Okay. Let's
1:18:35
talk a little bit about how
1:18:37
we decide to
1:18:41
continue or not continue what we're
1:18:43
doing. And the reason I'm
1:18:45
I'm asking you this is You
1:18:48
had a podcast called Common Sense,
1:18:51
which you did alongside
1:18:54
hardcore history for a very long time.
1:18:57
And then common sense stopped. And
1:19:01
I just wanna talk about
1:19:02
that. I wasn't
1:19:04
expecting that. Okay.
1:19:07
Well, you know, the way you said it, common
1:19:10
sense stopped might be a very good way
1:19:12
to describe why common sense stopped.
1:19:17
This gets sort of to the reason
1:19:19
that we thought about talking about that
1:19:21
sort of stuff to begin with. It was based on
1:19:23
certain assumptions. And for me, hardcore
1:19:26
history is a brand new, created
1:19:28
for a podcast kind of program,
1:19:30
whereas common sense was something
1:19:32
that is a deliberate evolution from
1:19:34
what I used to do on the radio for many, many
1:19:37
years. And the tagline, you
1:19:39
know, all those commercial talk radio
1:19:41
shows always have a tagline when
1:19:44
you start the top of the hour. So anyone who
1:19:46
hasn't heard you before gets sort of the
1:19:48
one sentence or two sentence run down
1:19:50
about what you're all about. And I could still
1:19:52
remember it because I used to say it every day, you know,
1:19:55
at the start of all three hours. And it
1:19:57
was, we are your independent alternative
1:20:00
to the partisan voices you normally
1:20:02
hear. Now you'll hear radio
1:20:04
show hosts say stuff like that all the time, but they
1:20:06
don't really mean it. We
1:20:09
did mean it. And my basic
1:20:11
assumption was that you
1:20:14
know, there is huge problems in
1:20:16
American government, for example, that
1:20:19
need to be addressed, but they are bipartisan
1:20:21
problems. And in order to
1:20:23
address them, we almost have to
1:20:26
sub sub sub suborb take
1:20:28
our differences and put them aside for now.
1:20:30
Because differences and disagreements are
1:20:32
built into the pie in any sort of representative
1:20:35
system. That that comes with the territory.
1:20:37
It's not a bug. It's a feature. But
1:20:40
we need to you know, there's a not
1:20:42
to change subject because it's not a change of subject, but
1:20:44
there's a a book by Yale
1:20:47
Notar. I think he's I can't remember. It was Harvard
1:20:49
or Yale, but Lawrence Lessega, who's
1:20:51
a law professor. And he wrote a book
1:20:54
called Republic Lost, and I
1:20:56
loved the way he did it because he he
1:20:58
he assumed the same thing. But these
1:21:00
problems, these systemic problems
1:21:03
require us all to sort of work together
1:21:06
to solve. Right? We need We need to fix the
1:21:08
boat from sinking before
1:21:10
we can talk about the direction we want the
1:21:12
boat to go. And the way he did it
1:21:14
was one page, let's imagine
1:21:16
the left side of the page would be the arguments
1:21:18
for why we need to do this to people who are
1:21:20
more liberal. And then on the right side of page
1:21:22
would be the same arguments for why a conservative
1:21:25
person would would wanna do this also, implying
1:21:28
that it's going to take both
1:21:30
sides to fix systemic problems.
1:21:33
And the common sense show was based on
1:21:35
this too, this idea that the
1:21:38
problems that divide us are less
1:21:40
important than what we need to do. I mean, think about it.
1:21:42
It's like an infrastructure thing. We're
1:21:44
arguing about cleaning out the barn
1:21:46
here so that we could continue to
1:21:49
stable horses in it. And and
1:21:51
the assumption was that you know,
1:21:53
for a while, I thought we were winning on that front.
1:21:55
I mean, I really thought we were. And
1:21:58
then things went sideways.
1:22:00
And they didn't go sideways because
1:22:02
of anything any politician did or
1:22:05
anything like that. They went sideways in
1:22:07
your your's truly personal opinion
1:22:09
because of us. And once
1:22:12
I decided or thought or
1:22:14
assumed or or
1:22:16
concluded, that the
1:22:18
problem was stemming from us.
1:22:21
Well, then I couldn't figure out what the
1:22:23
solution for that. Was where there's all
1:22:25
sorts of practical solutions for corruption
1:22:27
in government and money and politics and gerrymandering
1:22:30
and and long serving politicians and
1:22:33
partisanism I couldn't figure out
1:22:35
what to do if the problem is
1:22:37
us. Now, I may be wrong
1:22:39
about that, but that
1:22:42
sort of shut down the
1:22:44
program for me because the entire
1:22:46
premise under which I had
1:22:48
labored and not just with the podcast, but in the entire
1:22:51
radio show that it grew out of. Right?
1:22:53
We are your alternatives, you know,
1:22:55
to the partisan voices you normally hear.
1:22:59
If not proven because because it's possible
1:23:01
that that was a correct statement in the
1:23:03
middle nineteen nineties. But
1:23:05
by the time the show sort of ended, if
1:23:08
it's ended, I didn't feel like
1:23:10
that was a true statement anymore. So what's the
1:23:12
old line, you know, the problem dear Buddhist
1:23:14
is not at our stars, but in
1:23:16
ourselves. And that's kind
1:23:18
of what I concluded, and that sort of short
1:23:20
circuited my whole approach because I don't know how
1:23:22
to fix
1:23:23
us. Does that make sense?
1:23:25
Interesting. It does.
1:23:27
I I also would be really curious
1:23:29
to hear if the show continued
1:23:32
on based on that assumption, which
1:23:34
would be not
1:23:37
so much you knowing
1:23:39
what the solutions are, but
1:23:43
but being able to clearly address the
1:23:45
problems to to speak
1:23:48
the problems as you see them in
1:23:51
the hopes that a
1:23:54
solution can be found. You know, sometimes
1:23:56
identifying the problem is
1:23:59
the biggest piece
1:24:02
of the creative puzzle. Do
1:24:05
you
1:24:05
know if you see if you see a a if
1:24:07
we're working on a project and something's
1:24:10
not right and you know it's not as good as
1:24:12
it could be or it's not making you feel
1:24:14
something that he thought it was gonna make you
1:24:16
feel knowing what
1:24:19
to do. You know, knowing
1:24:21
what why where's
1:24:25
the splinter in this?
1:24:27
Why why am I not getting what
1:24:29
I want from this is
1:24:33
really helpful. So I'd be curious
1:24:35
to hear that. And the re the reason I asked also
1:24:37
is because I've been doing a a podcast
1:24:40
called Broken Record for about
1:24:42
five years, I think. And the
1:24:44
way that that started was my
1:24:47
friend Malcolm said he want to do a music
1:24:49
podcast and if I want
1:24:51
to do with him so that seemed like
1:24:53
fun ideas. So I started doing that music podcast
1:24:55
and we did that for this time.
1:24:58
And then recently, I've
1:25:00
come to realize because originally, I didn't think
1:25:02
it was gonna be a interview
1:25:04
show. I thought it was gonna be more of more
1:25:06
like revisionist history, more like his show.
1:25:08
Yeah.
1:25:09
This is Malcolm Gladwell, by the way, we should
1:25:11
say. Yeah. This was gonna
1:25:13
be more of a story to I thought it was gonna
1:25:15
be more of a produced storytelling thing,
1:25:17
and which I think maybe all
1:25:19
of us thought at the beginning, yet it
1:25:21
turned into being an interview show. And
1:25:25
and it's been really fun to do. And
1:25:28
because Broken Record is so specifically a
1:25:31
music show and it always set out to be
1:25:33
a music show, I realized
1:25:36
I'd like to talk about things outside
1:25:38
of music just as much. And
1:25:42
So I've been thinking I'm gonna start
1:25:44
a podcast which
1:25:46
will be called Tetragrammaton. And
1:25:49
Tetragrammaton will be where
1:25:51
I have the conversations about everything.
1:25:54
And at and at first, I was thinking maybe
1:25:57
I need of specific podcasts
1:26:00
to talk about this subject and another specific
1:26:02
podcast to talk about this subject and another
1:26:04
specific podcast to talk about this subject.
1:26:07
And then I realized it's probably more interesting
1:26:10
if I just have a podcast
1:26:12
where I can talk about anything that's
1:26:14
interesting to me and talk to people
1:26:16
who are thing to me wherever
1:26:18
they come from. So that's what
1:26:20
tetragramatin will be. And it'll it'll
1:26:23
end up having music interviews
1:26:25
as well because that's interesting to me, but
1:26:27
it's not what it's about. It's a it's
1:26:30
a piece of the puzzle instead of it being
1:26:32
the
1:26:32
puzzle. I think that provides a lot
1:26:34
more freedom for you to do
1:26:36
it that way than than common sense,
1:26:39
which was specifically geared towards
1:26:41
a specific attitude. And
1:26:43
and part of the problem too, Rick, in
1:26:46
the times in which we live, which
1:26:48
I truly believe we're
1:26:50
going to look back on in twenty years
1:26:53
as one of those times where people
1:26:55
go crazy collectively. I mean,
1:26:57
the the way that you and I would look have looked
1:26:59
back on the McCarthy era, from
1:27:02
the nineteen eighties when those people just look
1:27:04
crazy. Right? I mean, you just look back and you go, the
1:27:07
everything went nuts for a while. I
1:27:09
think those things happen. In human
1:27:11
history. And the reason it comes into play
1:27:13
in the common sense discussion is because part of
1:27:15
the common sense discussion was finding common
1:27:17
ground. But in an era where everyone
1:27:20
goes nuts. And both
1:27:22
sides think that we are in apocalyptic
1:27:24
situations in terms of the stakes,
1:27:26
then to try to walk some line where
1:27:28
you try to see both sides is the equivalent
1:27:31
of trying to see both the Nazi and the
1:27:33
communist viewpoint. And people
1:27:35
don't stand for that. And I understand that.
1:27:37
But at the same time, I think twenty years from now,
1:27:39
someone's gonna say, why didn't we do a little
1:27:41
bit more trying to find common ground because
1:27:43
obviously, you know, everyone's being
1:27:45
radicalized, the the
1:27:47
ballast of society, which is the
1:27:50
middle, has has seen both
1:27:52
edges, the left and the
1:27:54
right edge from the middle be co
1:27:56
opted towards the streams because
1:27:58
people turn to the people in the middle and go.
1:28:01
Now is a time for choosing as the old
1:28:03
line goes. Right? Now was it wasn't that a Ronald
1:28:05
Reagan thing from the early NOW IS A TIME FOR
1:28:07
CHOOSING. WELL, THOSE OF US WHO
1:28:09
TRIED TO SEE BOTH SIDES THEN BECOME INSTEAD
1:28:11
A PART OF THE SOLUTION IN THE MINDS
1:28:13
OF MANY DURING THIS crazy time like
1:28:15
the McCarthy era, we become
1:28:18
part of the problem in those people's
1:28:20
minds. And so I do think that
1:28:22
twenty years from now, what you're saying
1:28:24
about common sense might absolutely be
1:28:26
the way most people see it. I get accused
1:28:29
of things like both sides areism That's
1:28:31
a word
1:28:32
now. Both sides ofism. But in
1:28:34
my mind, without both sides ofism, you
1:28:36
have one sideism, and how is that any
1:28:38
different from what everybody else is doing? I
1:28:41
think the only reason that
1:28:45
I don't I wouldn't say that people today are
1:28:48
crazier than they've ever been.
1:28:51
It's the inputs that they're getting that
1:28:55
is is getting this result. So
1:28:59
in some ways the time
1:29:01
for a common sense show
1:29:04
that speaks reasonably and open
1:29:06
mindedly about both sides is
1:29:11
maybe the only thing that
1:29:13
could ever solve the problem.
1:29:16
Because the the the finger
1:29:18
pointing and the the reason
1:29:21
people are so divided is
1:29:23
because the stories that they're being
1:29:25
told on each side. The stories
1:29:27
on each side are so against
1:29:29
the other side instead of rooted in
1:29:32
any reality on both sides.
1:29:34
Well, let me just say, I don't I've
1:29:36
never had a problem with people speaking.
1:29:39
They're true beliefs. Right? I mean, my
1:29:41
problem in in the modern media
1:29:43
landscape the way it is right now. And I
1:29:45
have deep experience in in
1:29:47
in this subject. Is the
1:29:49
fact that so much of what is turning
1:29:52
people against each other and increasing the
1:29:54
the temperature in our society is done
1:29:56
purely for commercial reasons. Purely for
1:29:58
money. Mhmm. They used to call
1:30:01
it back when I was in radio. They used to
1:30:03
call it heat. Right? Heat.
1:30:05
And heat equals engagement. Now heat
1:30:07
means argument. Right? And and being deliberately
1:30:10
provocative for the sake
1:30:12
of creating things like anger.
1:30:14
Because I remember them explaining to me,
1:30:16
you know, I I My whole radio career was
1:30:18
me arguing with consultants and program
1:30:20
directors and everything like that because
1:30:22
they would say things like we
1:30:24
need to keep people listening through the break.
1:30:26
How do you keep people listening through the break? You
1:30:28
piss them off. Right? And then they're angry.
1:30:30
And then they wanna hear what comes. And especially if
1:30:33
you piss somebody off, and then a caller
1:30:35
calls up to deal, you know, aggressively with
1:30:37
you because you pissed them off. But your point
1:30:39
of view was the one that the original listener likes.
1:30:41
So they get pissed off at the caller, People
1:30:44
love heat, heat, heat, they would scream at
1:30:46
me. Heat, heat. Well, that's not
1:30:48
legitimate heat, which I have no problem
1:30:51
with. That's manufactured heat. You
1:30:53
look at somebody I mean, I'll give you perfectly and
1:30:55
I'll I'll name names. Tucker
1:30:57
Carlson is a deliberate
1:31:00
provocateur for money.
1:31:02
And that drives me crazy, especially drives
1:31:04
me crazy when people consider themselves, and I'm
1:31:06
using air quotes here, Patriots. People
1:31:09
who wanna see the country you know, do well
1:31:11
and succeed and thrive. And yet,
1:31:13
for the sake of money, I can hear the
1:31:15
program directors offstage going,
1:31:17
heat, heat, heat. I mean, this is
1:31:20
this is a systematic problem, a
1:31:22
systematic problem we've created with
1:31:25
a commercial attachment to
1:31:28
the creation of anger
1:31:30
that would not otherwise be there.
1:31:32
And everybody does it because there's, you know,
1:31:35
elements on the liberal side of thing,
1:31:37
the the things that that also benefits from
1:31:39
the same problem. Right? The the need to
1:31:41
create ongoing engagement. And
1:31:43
now, with the knee and you know this too,
1:31:46
with the need to have little snippets that you
1:31:48
can then share on social media as a part
1:31:50
of the way you produce a show, Well,
1:31:52
now you want that heat to carry over into
1:31:54
different mediums. So
1:31:56
I feel like the difference
1:31:58
between and this this plays into what you're saying.
1:32:00
Right? The fact that technology has then introduced
1:32:03
something, can you imagine what somebody
1:32:05
like Joseph McCarthy would
1:32:07
have been able to do with the tools
1:32:10
available today. Right? Or a father,
1:32:12
Carlin's, or somebody like that. And so
1:32:14
think what you're seeing is and I do think we we almost
1:32:17
recover from an earlier era. And then the technology
1:32:19
changes like we talked about with military things
1:32:21
earlier, there's a cause and effect. But
1:32:23
the new technology allows old
1:32:27
old old
1:32:29
monsters to be re conjured. And
1:32:32
I think when the spell is broken,
1:32:34
like the McCarthy era spell was broken when
1:32:36
the famous representative said,
1:32:38
you know, have you no shame. And it was literally
1:32:41
as as though the the cloud dissipated,
1:32:43
think we'll probably have a moment like that again.
1:32:46
And just like you and I in the nineteen eighties looking
1:32:48
back on this era, I think people twenty years
1:32:50
from now will think we were crazy right now.
1:32:52
But I think, you know, we're living in an era
1:32:54
where we're all guinea pigs. I mean, you know,
1:32:56
I'm raising and you're raising children. We're raising
1:32:58
children in this time period. There is
1:33:00
no precursor. There is no example.
1:33:02
I mean, we you know, when we were trying to figure out what
1:33:05
age you allow your kid to getting on social
1:33:07
media. You can't say, well, when I was a kid, we
1:33:09
didn't get to be on social media till we
1:33:11
were eighteen. I mean, we're flying blind
1:33:13
here and we're all, as a society, a
1:33:15
guinea pig, to what happens in
1:33:17
a society with these sort of
1:33:19
tools and not just the sort of tools
1:33:22
that we can use for ourselves. But let's remember,
1:33:24
when we were kids, The Soviet
1:33:27
Union, back in those days, would
1:33:30
freak out because there was one radio
1:33:32
station, radio free Europe that you to
1:33:34
beam across the Iron Curtain and that would
1:33:36
would destabilize the Soviet Union and would
1:33:38
freak them out. Well, can you imagine today
1:33:41
I think maybe we're almost seeing it with some of
1:33:43
the stuff going on in the war in Ukraine
1:33:45
right now, but these are, you know, we talked about
1:33:47
technology. These are new elements that
1:33:50
humanity is trying to figure out how
1:33:52
to deal with, and the the problem that I see is
1:33:54
not the new technology, but
1:33:56
the pace at which it continues to
1:33:58
change So just a society
1:34:01
with its plasticity begins
1:34:03
to react and change and adjust
1:34:05
technology changes again. If
1:34:08
this isn't too fast for we
1:34:10
humans to handle, then it will
1:34:12
be at some point. Does that make
1:34:14
sense? Absolutely. And there's some
1:34:16
sense of when
1:34:19
things change and we adopt to
1:34:21
change quickly. We
1:34:23
miss that maybe the
1:34:25
thing that we're changing to isn't better than
1:34:29
is is not better than what we had
1:34:31
before. Now, sometimes that's the case or
1:34:33
sometimes there's a version of it, where
1:34:35
there's some aspect of it that's better, but it's
1:34:37
not universally better. That
1:34:39
was the case with I mean,
1:34:41
at the time that asbestos was created,
1:34:44
it was this wonder of
1:34:46
science that was gonna make fire proofing
1:34:49
cheap. And buildings
1:34:51
all over all
1:34:53
over the world started using this material
1:34:56
and then thirty, forty years later,
1:34:58
we find out it's a carcinogen. And
1:35:01
now you have to have people
1:35:03
with hazmat suits come and take it away
1:35:05
if you have if you're unlucky enough
1:35:07
to have a building that has
1:35:10
that stuff in it. So
1:35:13
we keep seeing these man
1:35:16
makes these breakthroughs, but
1:35:19
we don't really understand them.
1:35:21
And we adopt them before we before
1:35:24
we really understand them. And
1:35:26
we're very quick to either embrace something
1:35:28
that maybe
1:35:30
we would wanna be slower about embracing or
1:35:32
reject something that we're really quick
1:35:34
to reject. We may find
1:35:36
out that cellphones fall into that same
1:35:39
category somewhere down the road.
1:35:41
And and and but here's the difference maybe between
1:35:43
something like asbestos. And something
1:35:46
like some of the other stuff
1:35:48
we were talking Cellphones might be a good example.
1:35:50
You can pivot on a bad
1:35:52
decision like thalidomide or
1:35:55
asbestos. You can say, wow, we had
1:35:57
no idea we're gonna phase out
1:35:59
the use of that. Imagine
1:36:01
trying to phase out the use of cell
1:36:03
phones or social media. I
1:36:05
mean, sometimes we have no option.
1:36:08
Sometimes there is no I mean, it's almost
1:36:10
like with certain technological developments, it's
1:36:12
almost like the spikes where it says, you know, do not
1:36:14
back up or your tires are gonna pop.
1:36:17
Some things are once you're through the vail,
1:36:19
there's no going back and some things you can
1:36:21
pivot on. I think as best as an example
1:36:24
of a decision human beings can make and then decide
1:36:26
they made a mistake and and double back.
1:36:29
And there's some things where I think you're along
1:36:31
for the ride. And as I always say, in the podcast,
1:36:33
you know, you go from pushing a development
1:36:36
to having that development pull you.
1:36:38
And think some of these things they're
1:36:42
not going to change. So the question is, can
1:36:44
humanity change? I don't know.
1:36:46
And when there's a to double back to the idea
1:36:49
of being a financial interest in pulling us
1:36:51
part. If there's a financial interest
1:36:53
fighting the idea well,
1:36:55
it's the the environment's a perfect example.
1:36:58
Mean, if we wanna talk about improving environmental
1:37:00
problems, sometimes it's
1:37:02
difficult because cutting down a forest
1:37:04
is instant money and and impacts
1:37:07
people's lives now, sometimes
1:37:09
for the better, whereas long term preservation
1:37:11
of a forest is a much more amorphous
1:37:13
thing where we have to subvert you
1:37:15
know, our needs of the moment and our possible
1:37:18
gains in this lifetime for
1:37:20
long term gains. And I'm not sure
1:37:22
that the way human beings developed
1:37:25
from You know, neanderthals to now
1:37:27
is necessarily hardwired for
1:37:29
that sort of an
1:37:30
approach. What are your thoughts
1:37:32
on that? Well, it I hadn't
1:37:34
I hadn't experienced this morning
1:37:37
related to this. I was walking on a beach
1:37:39
in a remote place where
1:37:42
there were no footprints. It was place where nobody
1:37:44
walks. I was walking and I was
1:37:46
noticing the way and
1:37:50
the erosion water
1:37:52
was coming from under the sand and
1:37:55
creating these vein
1:37:57
like structures in the sand that
1:37:59
went that went really long
1:38:02
distance. They were very beautiful. And
1:38:04
it felt like, oh, this is like What
1:38:06
What's This looks like a
1:38:09
tree, and this looks like our
1:38:11
veins, and this looks like
1:38:14
whatever this system is, however
1:38:17
life works on the planet, I'm
1:38:19
getting to see an expression of this how
1:38:22
life works in this moment.
1:38:26
And and I realized that
1:38:29
it's rare to be in a
1:38:31
place that's less trodden
1:38:34
like this one or un trodden in this case.
1:38:37
And if this same place
1:38:40
had fifty or
1:38:42
a hundred people walking back and
1:38:44
forth on it over the course of the day.
1:38:47
What I what I got to see today would
1:38:50
have been invisible. And
1:38:52
I'm thinking about in our
1:38:56
suburban world, and in
1:38:58
our urban world, how
1:39:01
little we
1:39:03
get to see of
1:39:06
what what creation
1:39:09
has to share
1:39:11
with us. We
1:39:13
get to see something else. We get to see
1:39:15
man's creation, but
1:39:17
we only get to see man's creation.
1:39:21
And there's something about being able to see
1:39:25
I remember hearing a story years
1:39:27
and years ago, I was in Hawaii
1:39:30
and I was listening to the the
1:39:32
local public radio station in Hawaii
1:39:34
and there was an old Hawaiian
1:39:37
man who maybe he was a hundred
1:39:39
years old. And he talked about
1:39:41
the islands of Hawaii and he was out
1:39:43
on a boat looking back
1:39:45
at his island. And
1:39:47
he said, all
1:39:50
of the things over the last hundred
1:39:52
years that man has built
1:39:54
on these islands that I can
1:39:57
see now from the boat. None
1:39:59
of them were more beautiful than what was here
1:40:01
before. None of them.
1:40:05
That is a telling line, I think. And
1:40:08
and and something that I
1:40:10
think a lot of people feel that loss
1:40:13
without knowing that
1:40:15
that's what they're feeling. So for example, my
1:40:17
dad was a was a really poor
1:40:19
kid. He grew up in
1:40:21
the Bronx, you know, in an apartment
1:40:23
with a bunch of people. I mean, it's it's really one
1:40:25
of those old stories, you know, you used to hear from the
1:40:27
depression. And then when
1:40:29
the Korean War came around, you
1:40:31
know, they drafted people. And and if you didn't wanna
1:40:33
be drafted, you could you could enlist.
1:40:36
And by enlisting You had to serve
1:40:38
a little longer, but you had more choice over
1:40:40
where you went. And so dad
1:40:42
joined the navy, and they said to him in the
1:40:44
in in the Bronx. Where would
1:40:46
you like to go? And he said as far away
1:40:48
from here as possible. And so
1:40:51
they sent him to Honolulu in
1:40:53
nineteen fifty. And my
1:40:55
father spent the rest of his life trying
1:40:57
to find Honolulu in nineteen fifty
1:41:00
somewhere else. And my mom says my mom said
1:41:02
when he first went back, it was probably early
1:41:04
nineteen sixties. And she he said he just
1:41:07
fell down on the ground and cried because
1:41:10
It was this this wonderful memory
1:41:12
he had at this special place for a poor kid
1:41:14
from the Bronx who'd never seen palm trees
1:41:17
had been destroyed in his mind. I
1:41:19
mean, he would go all over the world later
1:41:21
in life trying to find something
1:41:23
that reminded him of that experience. And,
1:41:26
you know, there's there's an element to explore here
1:41:28
too about the, you know, what you just mentioned about
1:41:30
the the untouched sand
1:41:32
and all these sorts of things. Well, this is an economic
1:41:35
question too because you talk about
1:41:37
a poor kid today living in a concrete
1:41:39
jungle somewhere where the vast
1:41:41
majority of what they're exposed to is this
1:41:43
man made stuff that you talked about
1:41:46
and not the part of
1:41:48
the world that humankind up until
1:41:50
relatively recently not
1:41:53
only saw but perhaps mostly took for
1:41:55
granted, right, the way we take the
1:41:57
giant skyscrapers for granted that if
1:41:59
you pulled a person out from the middle ages and took
1:42:01
them to
1:42:01
Chicago, or New York or someplace
1:42:03
like that, that's the thing that they would notice.
1:42:05
It's it's true. I'm I'm just
1:42:08
taking in what you're
1:42:09
saying. It's amazing.
1:42:10
I know. I know. Sometimes I
1:42:12
say then I try to decide. Did that make sense?
1:42:14
No. It made perfect sense as beautiful. You
1:42:17
had other things you wanted to get into. Got
1:42:20
me on the common sense thing. Now with Okay.
1:42:22
Let's talk about Are
1:42:25
you in Rick, are you enjoy are you enjoying
1:42:27
the the your foray into
1:42:29
all this new technology too because, you
1:42:31
know, as a as a guy who's a music producer,
1:42:34
you're not usually the dude out front. And in
1:42:36
these
1:42:36
productions, you are. Are you enjoying
1:42:38
that? Well, this
1:42:40
is the book is the first time that my
1:42:42
name is on the front of anything. And
1:42:45
it's an interesting experience because
1:42:47
I'm always a a back room person.
1:42:49
I'm always on the back. I'm never on the front.
1:42:53
And it's interesting. It's interesting. I
1:42:55
I suppose the fact that I
1:42:59
read or hear from people who
1:43:03
are getting something from the material that
1:43:06
makes me feel really good. So
1:43:09
it's serving its purpose.
1:43:12
Most art, at
1:43:14
least the the art that I've been involved in,
1:43:17
doesn't really have a purpose. It's
1:43:19
more to
1:43:22
to thrill or to give having
1:43:24
to give an experience or to
1:43:26
feel something more deeply. But it doesn't
1:43:29
really have a
1:43:31
purpose beyond that. And
1:43:35
this book has a purpose beyond
1:43:39
nice words. It it has a
1:43:41
purpose to inspire
1:43:43
people to wanna make things. So the
1:43:45
fact that some people have
1:43:47
read it and said, this inspires
1:43:49
me to wanna make
1:43:50
things, that feels really good because it's
1:43:53
fulfilling its promise. It's your
1:43:55
moment's frozen in amber also. I mean,
1:43:57
this is your frozen in amber moment and
1:43:59
there's a great line from the ancient
1:44:01
Roman orator cicero. Who
1:44:04
said writing is the only true form
1:44:06
of immortality. Wow. Now in his
1:44:09
era, that was the only medium. But
1:44:11
but the concept can be expanded to
1:44:13
many different areas. I mean, my mom was
1:44:16
an actress and she was
1:44:18
active in mostly in the nineteen seventies. And every
1:44:20
now and then, some old show will come on
1:44:23
with with her in it, and I will see
1:44:25
my mom from the nineteen seventies
1:44:28
when I was a kid. Right? And and that's that
1:44:30
moment frozen in Amber also, this is your
1:44:32
moment frozen in Amber, and your
1:44:34
views as they exist right
1:44:37
now, which
1:44:39
may change over time, but but you'll be able
1:44:41
in twenty years to look back and say, this is
1:44:43
who I was and what I was thinking
1:44:45
during this eight or nine year period where I was
1:44:47
putting this thing
1:44:48
together. Your moment frozen in
1:44:49
amber. Yep. And I and
1:44:52
I see it as that and I
1:44:54
know that it's I talk about it in the
1:44:56
book. It's It's all
1:44:59
changing. It's all
1:45:01
always changing. This is
1:45:03
a moment in time. Tomorrow
1:45:05
will be a new one. I'll be
1:45:07
different tomorrow. Maybe there'll
1:45:09
be some similarity. Let's see. I
1:45:11
wanted to ask you about talking
1:45:14
about theater of the mind, and
1:45:17
I wanna talk about audiobooks versus
1:45:19
what you
1:45:20
do. How
1:45:23
would you describe the theater of the mind?
1:45:28
Well, when again, to
1:45:30
harken back to when you and I were growing up.
1:45:32
Radio was the old fashioned medium
1:45:34
by then. And yet,
1:45:37
television didn't have the kind of reach
1:45:39
that it has now. And so I was a
1:45:41
sports fan still am, but I'm as a sports fan,
1:45:43
as a kid. And there were games
1:45:45
that I wanted to pay
1:45:48
attention to that weren't being televised. And so
1:45:50
you would find yourself employing
1:45:53
the old medium because maybe the game was
1:45:55
being broadcast on radio. And all of a
1:45:57
sudden, you begin to
1:46:00
understand the
1:46:03
elements that radio brings to
1:46:05
the table I
1:46:07
think when we were kids, we thought of it as an inferior
1:46:10
medium, but it's a different medium. And the
1:46:12
different medium is obviously because without
1:46:14
showing you the pictures, without you able
1:46:16
to see them, your
1:46:18
brain makes those things
1:46:20
up and partly based on
1:46:23
how good the person who's calling
1:46:25
the game is. Right? I mean, part of what makes
1:46:27
a good radio announcer of a ballgame
1:46:30
in the nineteen seventies is being able to
1:46:32
bring you there without being able to
1:46:34
see what is there. And of course,
1:46:36
in that era, we were still living in the tumes
1:46:39
of, like, awesome wells type radio
1:46:41
and all these kinds of things where they
1:46:43
did things with radio that they don't
1:46:45
do with audio now. Or or
1:46:47
actually better way to put it is, didn't do
1:46:49
with audio before things like podcasting and
1:46:51
stuff got started. Used
1:46:54
it in a different way. Theater
1:46:57
of the mind is the ability to conjure
1:46:59
feelings, thoughts, images,
1:47:02
and sort of paint a
1:47:04
picture for you with
1:47:06
words that brings you into
1:47:08
the scene. There's there's
1:47:12
a lack of a need for that as much
1:47:14
when you got the visuals. But
1:47:16
when you don't have the visuals, you know,
1:47:19
it's like covering up your eyes and then
1:47:21
finding out how much you're hearing or
1:47:23
your sense of touch or your sense of smell can
1:47:25
help you. And and and how
1:47:27
you come to different sorts
1:47:30
of ways of adjusting your
1:47:33
sense that you have left when you take one
1:47:35
of them away. And I think theater
1:47:38
of the mind is a wonderful way to
1:47:41
touch back to some of the really fantastic
1:47:43
artists of an earlier era who figured out
1:47:45
how to use a medium that just
1:47:48
sent something into your ears and
1:47:50
allowed you to create what it was you saw.
1:47:53
And the interesting thing is you could have five
1:47:55
people in a room surrounded by the
1:47:57
radio listening to the same thing,
1:47:59
and all five of them have a different mental
1:48:01
conception of of the picture
1:48:04
that's being painted. And to me, that's
1:48:06
the eater of the mind. I love that. And
1:48:08
I love how much more power
1:48:10
that has
1:48:11
than an image. And an image
1:48:14
yes. An an image it
1:48:17
contains a thousand words or but
1:48:19
if you look at an image, we
1:48:22
all see a much closer representation
1:48:26
when we look at an image than
1:48:29
when we hear a story. Because when we hear
1:48:31
a story, where we're
1:48:33
collaborators with
1:48:36
the story. We're
1:48:38
filling in we're picturing
1:48:40
the story based on our experience.
1:48:43
There's room for us,
1:48:45
the listener. To
1:48:48
be part of the story because
1:48:51
as you said, five people hear a story
1:48:53
and they they all
1:48:56
picture something different. It's
1:48:58
a beautiful Do know do know
1:49:02
the cube experiment? I
1:49:05
don't think so, but why don't you tell me? Maybe
1:49:07
I'll recall it, but it doesn't ring a bell. Okay.
1:49:09
It's a it's a psychological let me
1:49:11
see if I if I Yeah.
1:49:16
It's a psychological I've
1:49:18
still enjoyed the idea of a of a radio
1:49:20
listener as a co creator. That's a wonderful
1:49:22
mental image. Sorry. Yeah. It's true.
1:49:24
It's true. It's like where
1:49:28
in audio, it's true in music. It's like the
1:49:30
difference between hearing a piece of music
1:49:32
and closing your eyes and listening to it and seeing
1:49:34
what comes up for you or watching
1:49:36
a music video. A
1:49:38
music video is much more leading
1:49:41
It it takes you much to a to a
1:49:44
specific. It's the difference between
1:49:46
prose and poetry. Poachies
1:49:48
more open to interpretation. Just by
1:49:50
the nature of the language. Anyway,
1:49:55
the the cube visualization, we
1:49:57
can we can do this together now. Okay.
1:49:59
You ready? Mhmm. Close your eyes. Alright.
1:50:01
And imagine
1:50:06
a desert. Picture the desert.
1:50:12
Got it. Yes. Okay. In
1:50:18
the desert, there's a cube. Okay.
1:50:23
I'm there. Okay.
1:50:27
There's also a ladder. Alright?
1:50:34
There are flowers. Alright.
1:50:41
There is a horse. Okay.
1:50:47
And finally, there is
1:50:49
a storm. Alright.
1:50:56
Okay.
1:50:58
Describe the
1:51:00
cube to me. Well,
1:51:03
it was kind of a Rubik's cube, so small.
1:51:10
Tiny little handheld cube
1:51:13
dwarfed by the ladder and
1:51:15
the horse and the flowers maybe.
1:51:21
K.
1:51:22
Did it have colors like a Rubik's cube?
1:51:25
I think so. That's a good question.
1:51:28
K. K. The
1:51:34
what this experiment does
1:51:36
is each of the
1:51:39
images represents something
1:51:43
either something in your life, let's
1:51:46
say, or an aspect of your life.
1:51:49
And the
1:51:54
answers are very different. I remember
1:51:56
when I did this the first time, mine.
1:52:00
I saw a a black metal cube, and
1:52:02
it was a big cube. And it was
1:52:05
sitting sitting in the desert. And
1:52:07
and I remember I was with a group
1:52:09
of maybe six people who all
1:52:12
imagined this at the same time, then we we
1:52:14
all described what we saw. And
1:52:17
and I remember when
1:52:20
I heard what other people's descriptions
1:52:22
of the scene looked like It
1:52:25
was hard for me to believe that
1:52:27
that's what came from the same
1:52:29
cues. You know, we've all got the
1:52:31
same cues. Yet the images
1:52:33
that I saw were so clearly they
1:52:35
were so clear to me when I was looking at,
1:52:38
and these images were so clear to them
1:52:40
what they were looking at, and they were so
1:52:43
radically different, and
1:52:46
the cube represents you.
1:52:49
And it's how you see yourself
1:52:52
And then the latter represents you.
1:52:55
The latter represents your friends. The
1:52:59
flowers are children or
1:53:02
it could also be your creative offspring.
1:53:05
So if you say that you're you the
1:53:07
cube is small and it's being overwhelmed by
1:53:09
the flowers or the ladder
1:53:12
in the flowers, that and the
1:53:14
horse your friend and
1:53:16
and the horse the horse is your
1:53:21
your passion. So it would be your romantic
1:53:23
relationship, but it could
1:53:25
also be your your whatever
1:53:27
your passion
1:53:28
is. But typically we think
1:53:30
of it as the romantic relationship. And
1:53:32
the storm oh, describe the storm.
1:53:36
I live in Oregon, so it just looked like
1:53:38
a Oregon storm in the middle of the
1:53:40
Sahara. So so
1:53:42
sort of low clouds, some fog, that
1:53:44
kind of thing. Okay. But
1:53:46
but nothing like it
1:53:48
it didn't wreak havoc or destroy
1:53:50
the cube or anything. No. Just
1:53:52
rained. Yep. Okay.
1:53:55
So the storm is your current
1:53:57
problems and how you view them.
1:53:59
So for some people, the
1:54:02
you know, that you say a storm
1:54:04
and there's a lightning bolt that destroys the cube
1:54:07
or or takes out the horse. You
1:54:09
know, that's it
1:54:12
it really we we all
1:54:15
have our own so so
1:54:17
you see yourself as this
1:54:19
small Rubik's cube
1:54:21
is a small,
1:54:24
a puzzling, a complicated
1:54:26
puzzle. And then
1:54:29
the the
1:54:31
flowers and the latter are your friends,
1:54:33
your children, and your creative
1:54:35
offspring, your work. You see yourself
1:54:38
basically absorbed
1:54:42
by those things have taken over your life.
1:54:46
Well,
1:54:46
but what if those are the important things?
1:54:48
And Yeah,
1:54:51
it's beautiful. It's beautiful. There's
1:54:53
a game feel like I've just gone through a therapy
1:54:56
session. Yeah. And there's no right
1:54:58
wrong answers any of this. This is more like just you
1:55:00
get to learn about yourself through the process. There's
1:55:03
book about it called the cube that explains, you
1:55:05
know, that can go into deeper deeper
1:55:08
deeper depth on each of the each
1:55:10
of the ideas. But it's what's interesting
1:55:13
to me about it is how
1:55:15
vivid the images we create
1:55:18
are and how it
1:55:20
couldn't to me, it couldn't have been anything
1:55:23
else. It so obvious what I was looking at.
1:55:25
Like, my cube is a black metal cube
1:55:27
and and impenetrable. And
1:55:31
it couldn't have been any other cube. And I remember
1:55:33
one person had a transparent
1:55:37
cube that was floating over the desert
1:55:39
and spinning. Like, how can
1:55:41
that
1:55:42
be? How could anyone have
1:55:44
that?
1:55:45
Fascinating. And and that and this ties
1:55:47
directly into the idea that
1:55:50
theater of the mind allows you
1:55:52
to decide what your own cube storm
1:55:55
horse and flowers looks like. Absolutely.
1:55:58
And that we and that there's something beautiful
1:56:00
about allowing
1:56:04
allowing an audience
1:56:07
to find their own story. I'm working on a
1:56:09
documentary right now about Rodney Dangerfield,
1:56:12
who I grew up loving. And
1:56:14
there are so many of the standard
1:56:20
accepted rules of
1:56:22
documentary making that holds
1:56:26
the hand of the audience
1:56:29
and walks them through and spoon
1:56:31
feeds them. And
1:56:34
I'm not doing any of that. And
1:56:37
I'm I'm really and
1:56:40
always with everything I make, I always
1:56:42
give the audience the most credit.
1:56:44
I always assume the
1:56:47
audience is really smart and
1:56:49
understands everything. They understand what
1:56:51
things I don't understand. So
1:56:55
if I make something that I like, I I feel
1:56:58
like I'm gonna learn about it through
1:57:00
someone else telling me what it is.
1:57:04
Okay. I I wanted to ask you about Did
1:57:06
you read the audiobook for your book? Did
1:57:09
I read it? What do you mean?
1:57:12
Yes.
1:57:13
Did you were you the audio were you
1:57:15
the reader of your audiobook?
1:57:16
Yes. I tried not to be, but they insisted.
1:57:19
Yes. I was the reader of the audiobook.
1:57:21
Okay. Tell
1:57:24
me about that experience because it's very
1:57:26
different than what you
1:57:27
do. Yes. Yes. And and and was
1:57:30
It was difficult honestly to
1:57:32
try to find my own voice.
1:57:34
It's funny. One of the people who read
1:57:36
it friend of mine said it sounded like you did
1:57:38
the whole thing in your quote voice. And
1:57:40
I thought, well, I was basically quoting
1:57:43
wasn't like the whole thing. Yeah.
1:57:46
Yes. I I did. III found I
1:57:48
found it difficult to find what my
1:57:50
voice was reading my own work.
1:57:53
Because I don't write my stuff that
1:57:55
I that I record. So, yes, it
1:57:57
it was a and I would
1:57:59
I would suggest that I got better at
1:58:01
it as we did it more. So maybe
1:58:03
the book, if you listen to me,
1:58:05
voicing it sounds better as
1:58:07
we go on, but I found that to be quite a
1:58:09
challenge.
1:58:12
Yeah. III did it from my
1:58:14
book and it it was one of
1:58:16
the most difficult things I've ever done in my
1:58:18
life. I don't know how good it is.
1:58:21
I'm too close.
1:58:22
I felt the same way. But it it took
1:58:25
yeah. And and I worked on it from months and
1:58:27
months and months. And
1:58:31
I still can see, you know,
1:58:33
a million ways to make it better if I had more
1:58:35
time. It's an interesting thing.
1:58:37
And and I think back, I've been a fan
1:58:40
of audio my
1:58:43
whole life. And it's not it's not just music.
1:58:45
I I remember I went through a phase of my life
1:58:47
where I only listened to comedy albums when I was
1:58:49
very young. And I
1:58:51
listened to audiobooks before there was ever
1:58:53
an audible, I would buy
1:58:56
cassette, you know, books on kids.
1:58:57
Books on tape. Yeah. I like listening to books
1:58:59
on because yeah. And I loved it.
1:59:02
And one of the things that I noticed
1:59:08
is it's a it's a very particular
1:59:10
skill set an author
1:59:13
who can read their work in
1:59:15
a way that is
1:59:17
that it's it's compelling. And
1:59:20
often what I would do is try to
1:59:22
find a lecture by the
1:59:24
author about the subject
1:59:26
of the book that's not them reading
1:59:28
the book. But just them talking about that
1:59:31
subject. And I
1:59:33
I found the ability
1:59:35
to communicate the information was
1:59:38
better when they weren't reading the
1:59:40
book and just talking about the
1:59:42
subject, then the
1:59:45
reading of the book. Because The reading in
1:59:47
the book is such a specific
1:59:49
skill set that unless
1:59:52
we're trained voice actors, we just don't
1:59:54
have that. Yes. I can relate
1:59:56
to that really well because I think
1:59:59
I I think when you speak for
2:00:02
a living, especially
2:00:04
when you speak unscripted for a living.
2:00:07
Like any craft that you do for
2:00:09
a very long time, you sort of internalized
2:00:12
all the different elements of it and you don't
2:00:14
think about them anymore. And all of a
2:00:16
sudden then having to read, like
2:00:18
you said, your own work, and do audio.
2:00:21
I'm in the same medium. I've always
2:00:23
been in. You would think that all of the skills
2:00:25
that you've acquired over the years in
2:00:27
speaking to an audience through their
2:00:29
ears would
2:00:30
apply, but only a few of them did.
2:00:32
I found it to be almost a different art form
2:00:34
entirely. Yeah. It's
2:00:37
fascinating. It's it's
2:00:39
such an interesting thing. And
2:00:41
and I I
2:00:43
think that goes into into
2:00:47
making music as well. It's it's
2:00:49
the same. It's like we're we're not
2:00:52
when we're making music, we're not trying to
2:00:54
get it right. We're trying
2:00:56
to convey a moment, which is what you're doing
2:00:58
on your on your podcast. You're conveying
2:01:01
you conveying what
2:01:03
you have to say about this material
2:01:06
in this moment. And
2:01:09
I and I imagine, I I asked you
2:01:11
this earlier, but I don't think we it may
2:01:13
have been before we started. If you were
2:01:15
to Record
2:01:18
the same podcast that you just released,
2:01:20
the same five hour
2:01:22
story. A year from
2:01:24
now, if you would record it a year from now,
2:01:27
how different would it be? And my
2:01:29
guess is,
2:01:31
twenty percent different, thirty percent
2:01:33
different, it would be different. You know, it's interesting
2:01:36
too. There's there's another element to this,
2:01:38
and it's it's the it's the filter,
2:01:41
right, or the or the lens. So I had a guy
2:01:43
get a hold of me a couple years ago, and he
2:01:45
said, I wanna do a movie
2:01:48
about the the naval
2:01:50
battle. The battle of Jutland that you talked
2:01:52
about is one little section of your of your
2:01:54
first World War series. And
2:01:57
I said to him, I said, I don't
2:02:00
have any There's no copyright on historical
2:02:02
events. I said, you don't need my permission.
2:02:05
To do it. He goes, I don't wanna talk about it
2:02:07
though. I want I wanna take the lens that
2:02:09
you viewed it through, and I wanna
2:02:11
make a movie about that. And
2:02:13
I thought that it never occurred to me before,
2:02:16
but that's your cube thing or or the
2:02:18
Orson Wells or the five people listening
2:02:20
to the radio and all getting a different
2:02:22
mental image thing. In
2:02:24
a different form because he could have just done a
2:02:26
movie on the Battle of Jutland, but he didn't want
2:02:28
to. He wanted to do a movie on my
2:02:30
take of the Battle of Jutland. Which
2:02:33
I thought was rather inch. I I thought about that many
2:02:35
times since because that what
2:02:37
that shows is that you could talk about
2:02:39
the battle of Jutland nine hundred different
2:02:41
ways. All of them being factually
2:02:43
accurate and yet totally different.
2:02:46
Yes. Yes. And
2:02:48
that goes back to the AI the
2:02:50
AI point is that the
2:02:53
AI could spit out the nine hundred different
2:02:55
versions, but
2:02:57
why does this person want
2:02:59
your version? I
2:03:03
don't know the answer to that.
2:03:04
That's why the art resonates.
2:03:07
It resonates not because you
2:03:10
have the same data as as
2:03:12
the nine hundred other people
2:03:14
who could tell the story. It's
2:03:16
because you tell the story the
2:03:19
way you tell it. And that's what's
2:03:21
interesting, at least to that person
2:03:23
and to me. You
2:03:26
know, that it makes me think of
2:03:28
something, Rick. I mean, I'm I'm the difference between
2:03:30
I mean, I feel like one could
2:03:32
make an argument, and I could take both
2:03:34
sides of this argument. I'm curious where you
2:03:37
fell. The idea that
2:03:39
we're making more creative
2:03:41
works. And I'm not sure more creative works
2:03:43
is the same as more art, but we'll we can revisit
2:03:46
that. As as a group of
2:03:48
people, we're making more
2:03:50
art and creative works than ever before
2:03:52
in human history. More people have access to
2:03:54
the tool tools, including the distribution tools,
2:03:57
right, when we were kids. If you didn't
2:03:59
have some sort of in with the
2:04:01
gatekeepers, whether that was the TV
2:04:03
networks or or the movie producers or
2:04:06
the newspapers or whatever, you were out
2:04:08
of luck. Nowadays, people
2:04:10
just go straight from creation to
2:04:12
public play through many different channels that
2:04:14
are available, so you feel like there's
2:04:16
much more content out there
2:04:18
than ever before. But then you look
2:04:21
back at the kind of content they created thousands
2:04:24
of years ago where there were certainly less
2:04:26
people doing it, less ways to do it, less
2:04:28
tools to do it, less ways to show it off.
2:04:30
And yet, those are many of the things
2:04:32
that if you go to an art museum,
2:04:35
are on display. How
2:04:37
do you think about the
2:04:39
quantity versus quality
2:04:41
idea in art
2:04:42
creation? Are we
2:04:44
the most creative generation that's
2:04:46
ever lived? Or is that a weird
2:04:48
way of looking at it? It it both it's
2:04:51
both it's weird way of looking at it and it's
2:04:53
true. Not it's
2:04:56
not necessarily better. But
2:04:59
but the fact that more people can create
2:05:02
seems like only a good thing.
2:05:04
I can remember something Tom Peddy said to me
2:05:06
who are in the studio and I heard song from the sixties
2:05:08
that I never heard before. It was a it was like
2:05:11
a group that put out one seven inch
2:05:13
single and just a cool
2:05:15
psychedelic song and it was really
2:05:18
good. And no one ever
2:05:20
heard of this group and they never did anything again.
2:05:22
And Tom said, you have to understand in
2:05:25
the nineteen sixties to
2:05:27
go into a studio and record
2:05:29
a record, you had to be really
2:05:32
good. Anyone who
2:05:34
got to do that was really
2:05:37
good. The bar was high
2:05:39
just to be able to get into the studio
2:05:41
and record because we didn't have
2:05:44
any of the tricks or
2:05:46
technology that
2:05:48
allowed technology to help the process.
2:05:51
So if you couldn't do it on the floor
2:05:53
in the studio, the same way that you
2:05:55
couldn't do it live in a night club.
2:05:58
You couldn't do it. You you had
2:06:00
to play at essentially
2:06:03
a level that could wow
2:06:05
a crowd or you
2:06:07
wouldn't have the chance to ever
2:06:10
even set foot in a recording studio.
2:06:12
So so what that tells
2:06:14
us is the bar was high.
2:06:16
There was there's definitely less of it.
2:06:20
But because the bar was high, the
2:06:22
level of entry was high and
2:06:25
there's less to wade through.
2:06:28
Now, I don't know
2:06:30
if there's more great
2:06:32
stuff than there was in the sixties. But
2:06:36
there's an exponential amount
2:06:39
more to choose from. I
2:06:41
don't know if the cream is
2:06:44
better, worse as good,
2:06:46
I can't say. I will
2:06:48
say because of
2:06:50
streaming, the nature of streaming
2:06:53
has changed our relationship to music
2:06:56
whereas before when you bought an
2:06:58
album or you bought a CD,
2:07:00
you had some You
2:07:02
made the investment in it. First of all,
2:07:04
you bought the thing. This
2:07:06
even goes back to before recorded music.
2:07:09
You bought a song. You'd buy the
2:07:12
the the music, the sheet
2:07:14
music for a particular song that he
2:07:16
liked, and then you'd sit at piano and play
2:07:18
that music and sing it with your friends. And
2:07:20
then and then there was wire recording,
2:07:23
and then there was wax cylinder recording,
2:07:25
and then there was seventy eight, and
2:07:27
then the LP go then the
2:07:30
seven inch Then the LP,
2:07:32
then cassettes,
2:07:35
eight tracks, then CDs,
2:07:38
in all all of that whole story
2:07:40
from the beginning up until streaming, you
2:07:43
bought the song
2:07:46
you wanted or the
2:07:48
collection of songs you wanted. Now
2:07:51
with streaming, it's more like
2:07:53
water, it's ubiquitous. It's
2:07:56
always available. You're paying to have
2:07:58
access to it, but you're not
2:08:00
paying for the the
2:08:02
the one you want. You're paying for
2:08:06
the key into the library.
2:08:10
And because of this, it's
2:08:12
changed the way we've consumed things because
2:08:15
now even if there's something you love, your
2:08:17
favorite artist puts out a
2:08:19
new project, it
2:08:21
doesn't have the same durability
2:08:25
that it had when you
2:08:27
bought the vinyl or when you bought
2:08:29
the CD. It's different when
2:08:31
I say durability in terms of
2:08:34
I don't mean stand
2:08:37
the test of time. I mean,
2:08:39
in our attention span, and
2:08:41
it's not just our it's a combination
2:08:44
of our attention spans are getting shorter,
2:08:46
but also we're living on
2:08:49
a conveyor belt. With all
2:08:51
of these things going by constantly.
2:08:56
So before we made the commitment that
2:08:58
we picked the one that we wanted and we took
2:09:00
it home and we lived with that.
2:09:03
Now, there's this
2:09:05
flowing dream of
2:09:07
things going by us. So
2:09:10
even the one that we love still
2:09:14
it still has the
2:09:17
disposable quality of
2:09:20
the stream that's going by with everything
2:09:23
in it. Same
2:09:25
is true on with
2:09:28
movies. You know, when when
2:09:30
we were young, the godfather
2:09:33
came out. And godfather, everyone
2:09:35
you know saw the godfather. Every single
2:09:37
person you know saw the godfather. And
2:09:40
when it came time for the Academy
2:09:42
Awards, the Godfather wins an
2:09:44
Academy Award, and everyone
2:09:46
you know saw it. And today,
2:09:49
if you look at what's they're
2:09:51
they're now ten used to be five. Now there's ten
2:09:53
movies up for an Academy Award this year.
2:09:56
I have a feeling If
2:09:58
you look at the list of movies at the Academy Awards
2:10:00
this year, you will have seen
2:10:03
none of the ten movies. And
2:10:06
nobody you know has
2:10:08
ever seen any of the Ten movies. That's
2:10:12
a big shift. That's
2:10:14
a big shift in the way
2:10:17
we're consuming content.
2:10:20
And there is not a a right
2:10:23
or wrong or better or worse.
2:10:25
It's just a
2:10:28
reality of the shift. I
2:10:31
love the fact that anything
2:10:33
that I can think of from childhood from
2:10:36
at any point in my life that I
2:10:39
loved hearing in the past, that
2:10:41
I can be driving in my Carlin's
2:10:43
just think, oh, I wanna listen to a blondie
2:10:45
today. I can listen to blondie. Now,
2:10:48
I don't have to find a record story that still
2:10:50
has the blondie vinyl. I
2:10:52
can just hear it. And I love
2:10:54
that ability. And as
2:10:59
someone who makes things, it's
2:11:02
sad to feel like
2:11:05
I'm I'm doing just as much work as I did
2:11:08
when I made something that everyone
2:11:11
heard and lived with for years. And
2:11:14
now it it feels like it
2:11:16
comes and goes very quickly,
2:11:18
not because it's any different,
2:11:21
worse, better, it's
2:11:23
just the the the situation
2:11:26
has changed. Both that both
2:11:28
technically the situation has changed, but also
2:11:30
as people we've changed, But I feel like
2:11:32
we've changed more in
2:11:34
relation to the
2:11:35
technology. The technology has changed
2:11:38
us. But this Rick
2:11:40
ties perfectly back into
2:11:42
our conversation earlier about things like
2:11:44
information and whatnot because
2:11:47
you know, there are certain things. I mean, let
2:11:49
let me take an example of roots, the
2:11:51
the groundbreaking TV series from the nineteen
2:11:53
seventies. It was such a phenomenon.
2:11:56
I remember my family getting together
2:11:58
and it was a multi night affair, heavily
2:12:01
publicized, lots of media attention,
2:12:03
and we would sit there every night and watch
2:12:05
this thing. And the next day, everyone
2:12:07
would be talking about it because everyone saw the same
2:12:09
thing. And it's similar with the news thing.
2:12:12
I had a conversation once with a guy in
2:12:14
the news business like was at the time when we were talking
2:12:16
about the the idea
2:12:19
about shared information
2:12:21
that we all agreed upon. And we were joking
2:12:24
about how the
2:12:26
information that we were
2:12:28
consuming. Let's just say it was the New
2:12:30
York Times in the nineteen seventies,
2:12:33
that that information might not have been
2:12:35
true but eighty five percent
2:12:38
of the public or more believed it
2:12:40
was, which gave you a shared a
2:12:44
shared point of reference to have discussions
2:12:46
over the water cooler with. That
2:12:49
when that goes away, then
2:12:51
all of a sudden you lose the ability to have
2:12:53
conversations because everyone starts yelling
2:12:56
about, you know, whose source are you using?
2:12:58
Because I've got my sources and you've got your sources.
2:13:00
And it's a similar thing with music because when I
2:13:02
was growing up, we all heard the same
2:13:04
thing and it was part of your it was part of a
2:13:06
generational experience to grow up listening
2:13:09
to this or to that, and everybody heard the same
2:13:11
songs. But there's a balkanization of
2:13:14
content now so that you and
2:13:16
I may have grown up in the same time period, but may
2:13:18
not have heard the same music at all. That
2:13:20
would have been pretty much impossible when
2:13:22
you and I were growing
2:13:23
up. It's an interesting thing to think about the
2:13:25
pros and cons of that.
2:13:27
Absolutely. The the phrase that I've heard
2:13:29
used to describe is consensus reality.
2:13:32
And at one time that phrase was actually
2:13:34
in the book, The Creative Act. And
2:13:37
and I realized
2:13:40
when I when I thought more about it. I was trying
2:13:42
I like that term, by the way,
2:13:43
consensus reality. Well, I
2:13:45
liked it until I understood what it meant.
2:13:49
I mean, I understand what it means. I love
2:13:51
it. It's a great phrase. But
2:13:54
what it's describing is what you described
2:13:56
about The New York Times in the nineteen seventies. It
2:13:59
may have been true. It may not have been true,
2:14:01
but we all agreed that this is what we're going
2:14:03
based on. And I
2:14:07
don't really I
2:14:09
don't think I wanna live in a world of
2:14:11
consensus reality. I
2:14:14
wanna live in a world of reality as
2:14:16
as I see it or as I can
2:14:21
based on what I can experience, So
2:14:27
and I and I don't think there's AAII
2:14:30
don't know that we can ever know what's right
2:14:32
or wrong. So just
2:14:36
because everyone agrees to
2:14:38
something, if it's wrong,
2:14:42
I'm not sure how helpful that is, unless
2:14:45
all it is is a
2:14:48
capitulation of saying
2:14:52
it it feels like a a more
2:14:54
negative version of
2:14:57
me saying, you know, I don't know anything. I
2:14:59
know I don't know anything. But
2:15:02
I'm not making believe in
2:15:05
another story that
2:15:07
I don't know to be true.
2:15:10
For the sake of being on the same page as everyone
2:15:12
else. That seems worse. I
2:15:15
feel like it's better to accept
2:15:18
we just don't know. So
2:15:20
I'm flashing back to a conversation I
2:15:22
had with a a mentor of mine back in
2:15:24
the news business who was teaching me the craft
2:15:26
at the time. And he was
2:15:28
talking about something similar to this,
2:15:30
which was allowing people
2:15:34
to create their own reality a little
2:15:36
bit. And he was explain to me why it's important
2:15:38
in the news business to explain
2:15:41
to people what they're seeing and what
2:15:43
what the news means and everything. And he
2:15:45
was saying in the same way that you wouldn't
2:15:47
go into your auto mechanics
2:15:50
garage and start saying,
2:15:52
well, I have a different opinion about what this carburetor
2:15:54
does. And and and you wouldn't wanna tell a
2:15:56
professional who works all the time in this that
2:15:59
that's his livelihood and he thinks about it all
2:16:01
the time and he studied it, you wouldn't wanna contradict
2:16:03
him just because you had a different opinion on the carburetor
2:16:05
unless you knew something about it, of course. He
2:16:07
said in the news business, this
2:16:10
is what we do. We follow the context.
2:16:12
Well, he said most of the public doesn't have the
2:16:14
context. They don't know. You know, we were he
2:16:17
was a big guy in the Charles Manson cases,
2:16:19
it was unfolding and everything new Manson.
2:16:21
And he was talking about how if
2:16:24
you didn't fill in the gaps for the public,
2:16:26
they didn't know the background of the story.
2:16:29
Now that doesn't mean you couldn't have your own
2:16:31
opinion on it without even knowing the background,
2:16:33
but he would have said, well, then why should I listen to
2:16:35
you? If you have opinion about the story, but you don't
2:16:37
know the background, and I have an opinion on the story,
2:16:39
and I do know the background. And if you knew the background,
2:16:42
you your opinion might be closer to my opinion.
2:16:44
So it it it's an interesting I
2:16:46
see both sides of that and and, you know, you and I are
2:16:48
both kinda nonconformist
2:16:51
that way. And I would never want anyone
2:16:53
telling me what to think. But I do
2:16:55
sometimes read things by members of the public
2:16:57
and think, How could somebody get
2:17:00
it so wrong? And
2:17:02
and I don't mind so much unless that
2:17:04
person then is given a seat on some
2:17:06
news commentary program and starts giving
2:17:08
how can that person get it so wrong idea
2:17:11
to a bunch of other people that think that guy has
2:17:13
it right? So, I mean, it's an interesting
2:17:15
dichotomy the way this stuff works in an entire
2:17:17
society. On an entire culture
2:17:20
wide
2:17:20
level. It's true. III
2:17:23
don't have I don't have an answer for it.
2:17:25
I don't I don't have I
2:17:29
I'm starting to understand why
2:17:33
the breakdown of
2:17:35
all of our institutions and
2:17:38
systems is,
2:17:41
like, at one time, I would the punk rocker
2:17:44
in me who would feel like Well,
2:17:46
that's good. Yeah. I know.
2:17:48
And I get that way sometimes
2:17:50
too. And the
2:17:53
grown up in me is like, This
2:17:56
is messy. And
2:17:58
it's gonna hurt people. Is it better if everyone
2:18:00
just goes on believing the the
2:18:03
false narrative and just you
2:18:06
know, moves along. Who knows? You
2:18:08
know, I don't know. don't know. It's
2:18:10
an interesting situation, but I I know that I
2:18:12
can't I can't really speak for anyone
2:18:14
else. I just know for me, I
2:18:16
feel more comfortable believing
2:18:20
whatever crazy thing I believe
2:18:23
in, then tempering
2:18:29
my creative
2:18:31
spirit by
2:18:34
following the ordinary tenets
2:18:39
that we're that we're told of
2:18:41
how things work. You know, I'm
2:18:43
I'm just as, like, I will tell you, I'm
2:18:45
not a flat earther. But
2:18:47
I'd love to hear the argument for
2:18:49
it. Do you know what I'm saying? I'm not
2:18:51
I'm not
2:18:52
Yeah. You know, I don't know that I
2:18:55
I believe in UFOs, but
2:18:58
I don't not believe in them. You know, I don't I don't
2:19:00
I don't if someone tells me they were abducted
2:19:02
by a UFO, I wanna hear
2:19:04
that story. I'm curious. You
2:19:07
know, I don't know what I
2:19:09
I don't know what I know. I don't know
2:19:11
what's real. I don't know what to believe.
2:19:14
I'm not an expert at anything. I'm
2:19:16
just going on and and
2:19:19
and I like when I
2:19:22
was was vegan for twenty two years,
2:19:25
card carrying vegan. And it was
2:19:27
hard. At the time that I was a vegan, it was harder
2:19:29
being a vegan than now. Now, there's a lot of
2:19:31
vegans. When I was a vegan, you
2:19:35
you you got left out of restaurants. It was
2:19:37
difficult it was a difficult way. It had
2:19:39
very little options. And it was difficult.
2:19:42
And I truly believed that
2:19:44
eating vegan was the best diet for me
2:19:46
and best for the planet. Now,
2:19:49
I'm a carnivore and I mostly only
2:19:52
me. After twenty two years of not having
2:19:54
any And I
2:19:56
feel better. I lost
2:19:59
me a hundred and some odd pounds of
2:20:01
of weight. And
2:20:04
I have a new experience. Now,
2:20:07
I when I was a vegan,
2:20:09
I probably converted forty
2:20:12
people to being vegan. Now
2:20:18
I I'm not If you're
2:20:20
vegan, that's fine. It's it's
2:20:23
it's you know, do do what you like. But
2:20:26
I had bad
2:20:28
information,
2:20:30
and now I found information that is that's
2:20:32
working better for me. You
2:20:34
know, it it's funny because I think if
2:20:36
you took this to a a Democratic kind
2:20:39
of a question, right, and said, well, if we asked
2:20:41
the public, How do you
2:20:43
feel about being allowed
2:20:45
to pick and choose any
2:20:47
sort of reality in
2:20:50
in what you're consuming versus
2:20:52
having a consensus reality?
2:20:54
Like, is that the right word consensus reality?
2:20:58
I think what I think is a lot of
2:21:00
people would say I'm
2:21:02
for a consensus reality. As long
2:21:04
as it's my reality, I want
2:21:06
everybody to have my but I think
2:21:08
most people, if you gave them the Democratic
2:21:10
choice, would not wanna give up the
2:21:13
ability to pick
2:21:15
and choose like an a la carte buffet
2:21:18
the things that they wanna believe are true
2:21:20
and the things that aren't true. Now, I've
2:21:23
I've definitely been with a bunch of people in my
2:21:25
life who are elitist about this and would
2:21:27
say, that some people like Rick Rubin
2:21:29
and Dan Carlin should be able to do that, but some
2:21:31
people are not qualified to do that. And I don't
2:21:33
know I don't know what you
2:21:35
do with that. I do think that plays into some
2:21:37
of the idea now that you see in modern
2:21:39
society where people think that
2:21:42
any kind of expertise is
2:21:44
something you don't need to have that that
2:21:47
my view on what that carburetor does as
2:21:49
a nontechnical person and a non
2:21:51
car person is just as good as what a
2:21:53
what a real qualified, you know,
2:21:56
engineer who works on carburetor's things.
2:21:58
But I do think that that might be
2:22:00
the trade off. Right? That might be
2:22:02
the cost of being allowed on
2:22:04
your part or on my part to
2:22:06
think differently that way. And this is truthfully,
2:22:09
this is almost where things like the bogey tree
2:22:11
come back into the conversation. The BODI
2:22:13
Tree folks was a bookstore that
2:22:15
is very hard to describe that existed in
2:22:17
Los Angeles for a while. But it was the place she
2:22:19
went for stuff that was just, you
2:22:21
know, eastern oriented might be
2:22:24
meditation or something, but it also would have
2:22:26
stuff that was just wild. I had a friend who said
2:22:28
your job was to close your eyes, spin yourself in
2:22:30
the circle, and then go wherever the dizziness
2:22:32
led you. But the the difference
2:22:35
would be that if you wanted to be outside
2:22:37
the consensus reality in the nineteen
2:22:39
seventies or something, you had to go to
2:22:42
weird places and strange locations
2:22:44
and sources to do that. Now,
2:22:46
you just have to turn on your computer and go
2:22:49
online, and it's all over the place. And I can't
2:22:51
decide if the pros outweigh
2:22:53
the cons, but think it goes back to what you and I
2:22:55
were saying about the difference between asbestos and
2:22:58
cell phones. I don't I think the cats
2:23:00
out of bag on that, and the only way it ever
2:23:02
goes back is with some totalitarian government,
2:23:05
like North Korea, that
2:23:07
says, no. No. No. This is how it's gonna be, and you don't
2:23:09
have any
2:23:10
choice. But I'm fascinated by the trade offs.
2:23:12
I have I have a very specific example
2:23:15
related to your carburetor example. About
2:23:19
the heart. We
2:23:22
we all learned in
2:23:24
school how the heart works. And
2:23:29
there's a book. There's there's a doctor named
2:23:31
doctor Thomas Cowan, who's
2:23:34
a brilliant guy. And he's
2:23:36
definitely an alternative thinker.
2:23:39
And he's got a book called
2:23:42
the heart is not a pump.
2:23:47
And he explains that
2:23:49
every Medical book
2:23:52
that tells us how the heart works
2:23:54
and everything we learned in school
2:23:56
is wrong. And that it's
2:23:59
actually an entirely different
2:24:01
system than than
2:24:03
than all of the heart doctors in the world
2:24:05
think. And
2:24:08
I find it fascinating. Now, if
2:24:11
he's correct, which is possible, I'm
2:24:14
not saying he's I'm not saying he's right, I'm
2:24:16
not saying he's wrong. But it's possible.
2:24:20
What happens then? If he if he's
2:24:23
right, what happens? Now,
2:24:27
if you ban his material, that's
2:24:29
not what we teach in school. That's
2:24:31
wrong. Do
2:24:33
we miss out on the possibility that
2:24:36
actually someone realized
2:24:38
that the earth is not in
2:24:40
the center of the solar system
2:24:42
that is actually the sun. The
2:24:44
person who discovered that was put to death
2:24:46
for believing that.
2:24:49
No.
2:24:49
I don't think he was put to death. Are we talking about Galileo?
2:24:52
I don't know if it was Galileo. The original
2:24:54
heliocentric Let's
2:24:57
look up who who was the original heliocentric
2:25:00
person. Oh,
2:25:02
it's Capernicus. don't know who that was. I don't
2:25:04
remember. But but So
2:25:06
but I see but I see what you're saying. So so it's
2:25:08
it's the dichotomy though. The dichotomy is this,
2:25:10
is that every time anyone broke
2:25:12
the mold when it comes to the
2:25:15
official way of thinking, you're
2:25:17
going to see one of these people that
2:25:19
we celebrate as a great innovator and a
2:25:21
great thinker and and a and a change the way we
2:25:23
see science or whatever it might be.
2:25:26
The problem is, is for every
2:25:28
one of those people, you also
2:25:30
have people that were I mean, my
2:25:32
favorite one of my favorite, and you you'd probably
2:25:34
like this as as an alternative way to view
2:25:36
possibilities. There are people out
2:25:38
there who say the entire historical dating
2:25:40
system that we have. Is wrong. And
2:25:42
that all these things that we think happened
2:25:45
are based on things that
2:25:47
were mirror images of each other. In other words, we'll
2:25:49
think we have two separate events, but it's really
2:25:51
separate sources talking about the same thing.
2:25:54
And I read one of them once that was saying something
2:25:56
like the middle ages, were
2:25:58
not really the middle ages they were there. I mean I mean,
2:26:00
in other words, totally asking
2:26:02
you to rethink the entire way we've
2:26:05
we've struck the linear timeline
2:26:07
of humanity and that it's not that way.
2:26:09
Now, I'm fascinated with that just as a
2:26:11
as a conceptual tool but
2:26:14
that to me would be an example of,
2:26:16
you know, the the counter example of someone
2:26:18
like a Galileo or Copernicus. So for
2:26:20
every guy who upsets the
2:26:23
the the way of thinking in the correct direction.
2:26:25
There's a lot of people who proposed bunch of
2:26:27
stuff that looking back on it now, you go, well,
2:26:29
that was crazy. And sometimes it's
2:26:31
difficult to separate the wheat from the chaff.
2:26:33
You know? Absolutely. Do
2:26:36
you remember apples, I think, different
2:26:38
Oh, sure. It was eighty four, I think. It
2:26:40
was an accident, nineteen eighty 4II
2:26:43
don't remember. I remember they had John and Yoko.
2:26:46
They had all different people
2:26:48
who thought differently.
2:26:51
And changed the world because they thought
2:26:53
differently. And I'm thinking how
2:26:55
today Apple would not have that same
2:26:57
ad campaign and I
2:27:00
still live in a world where the think different
2:27:02
campaign is
2:27:03
true. Yeah. You do.
2:27:05
You do. You'd well
2:27:07
but, I mean, to me, that's what you bring to the
2:27:09
table, one of the things. I mean, if if
2:27:11
I've done nine equivalent
2:27:13
of whatever today is a record album, and
2:27:15
I'm looking to do something different and really
2:27:18
break the mold. I mean, I'm looking for you. I mean,
2:27:20
because that's what you're I mean, that's what the and that's what
2:27:22
the book is. To me, when you look at this book,
2:27:24
And this is what I mean about people who
2:27:26
do this already for living being
2:27:28
able to nod their head when
2:27:30
they read this stuff is because Without
2:27:33
this book, we're already trying to figure
2:27:35
out some of these same solutions. And so
2:27:37
when you bring up the problems, we
2:27:39
sit there and go, mhmm, I know exactly what
2:27:41
that is. And by the way, some
2:27:43
of the solutions you come up with, I
2:27:46
really like. And, you know, you and I have talked about
2:27:48
different things. Like and by the way, I I don't
2:27:50
like it as much as I thought I did when I first bought
2:27:52
it now that I've gone through. But, like, Brian
2:27:56
Eno's little
2:27:58
card system and things like that. The
2:28:01
the little things like that that just make you
2:28:05
turn things over a little bit and say, I
2:28:08
I never thought about looking at it that way. You're
2:28:10
the best person I've ever met at that.
2:28:12
Well, thank you. It's
2:28:15
it's it's what's interesting to me.
2:28:17
I I always like considering what's
2:28:20
possible. And and I believe that anything's
2:28:23
possible. So taking
2:28:26
off any restraints and
2:28:31
removing all assumptions and
2:28:34
starting from almost
2:28:37
a dream like state. Like,
2:28:40
what could we dream? What can
2:28:42
we dream up? That's
2:28:45
Because I know if we can imagine it,
2:28:49
we can bring it into being. The
2:28:52
imagining it's the is the first
2:28:55
piece. And if we disincentivize
2:28:59
imagining things and allowing
2:29:04
the world to be what it what it
2:29:06
can be instead of
2:29:09
just what we think it is now is
2:29:14
it's a beautiful way to to walk in
2:29:16
the
2:29:16
world. It's the it's the world I wanna live in.
2:29:18
You know, you talk about, and it's one of the chapters
2:29:20
in your book, planting seeds. And
2:29:23
and I'll tell the audience a story about
2:29:26
you planting seeds. So
2:29:29
you and and this is this is so different.
2:29:31
And this is part of what what, you know, when we talk
2:29:33
of when when Rick looks so Zen,
2:29:35
just wanna describe the difference between
2:29:38
Rick and somebody who would be like normal
2:29:40
commercial producer or
2:29:42
something. A normal commercial producer who's
2:29:44
working with you, for example, which you and I were not
2:29:46
doing. But but may turn around and go.
2:29:49
I wanna show you something because it'll help us what
2:29:51
we're currently working on. Whereas,
2:29:53
you take people and you took me.
2:29:56
The first time I ever saw virtual reality
2:29:58
was with you. And you said, I wanna show you
2:30:00
something and we went in the car, we went to somebody's house,
2:30:02
and I put on the virtual reality goggles
2:30:04
for the first time in my life. I was
2:30:06
blown away. I told you when we walked out of there,
2:30:08
I had nine thousand ideas pinging off of
2:30:10
my brain after that moment. And
2:30:13
that was you that you plant that seed
2:30:15
and then that seed goes in any
2:30:17
direction and years later when somebody said
2:30:19
to me, hey, have ever thought about doing virtual reality?
2:30:21
Have you seeing virtual reality. I said, well, funny
2:30:24
you say that I have. And I have some ideas.
2:30:26
Those ideas grew from either
2:30:29
ground that you plowed in my
2:30:31
psyche or seed that you planted,
2:30:33
not for any commercial reason, not because
2:30:35
we were working together and you wanted me to be
2:30:37
better at at our commercial venture together.
2:30:40
You just Johnny Apple seeded something
2:30:42
in my mind that took root later
2:30:44
and turned into that's why there's a thank you
2:30:47
on the World War one immersive
2:30:49
experience that we did because I don't feel
2:30:51
like it would have happened without that seed.
2:30:53
And that's one of the things that you do for
2:30:55
everybody that I find so intriguing
2:30:58
and that makes you more of a creator
2:31:00
and amplifier than most of these people
2:31:03
you work with when you give them a paycheck and say,
2:31:05
hey, you know, help me with this album make
2:31:07
it sound differently. You're planting
2:31:09
seeds for years down the road that may have nothing
2:31:11
to do with you
2:31:12
eventually. I I I'm I'm intrigued with that.
2:31:15
Absolutely. I'm curious about things,
2:31:17
and I like the idea of sharing
2:31:20
interesting things. And And
2:31:22
the thing that we what's funny about the
2:31:25
the that
2:31:27
immersive experience is I'll
2:31:29
tell you, it's not something that I'm so into.
2:31:32
It's more something that it
2:31:35
sounded interesting. And when I heard about
2:31:37
it, I thought dad
2:31:39
might like this. Let's go check let's
2:31:41
go check it out. Dude, honestly, it was
2:31:43
more like it didn't
2:31:45
give me any ideas. Do you
2:31:47
kind of made me notches? Oh, that's very
2:31:49
funny. So yeah. So it's not
2:31:52
it's not like I'm flying
2:31:55
the flag for the things I love
2:31:57
all the time. Although, I do flag of like for
2:31:59
things I love, but it's as much of,
2:32:01
take look at this. How how does
2:32:03
this How does this bounce
2:32:05
off for you? I felt it opened up an entirely
2:32:08
new visit. I love the idea of someone. Yeah.
2:32:10
It's fantastic. Fantastic. I
2:32:13
love that story. I didn't really didn't
2:32:15
really know that. I mean, I know that we went
2:32:17
see to to my friend
2:32:19
Chris Milk's house and saw very
2:32:21
early version of the oculus. And
2:32:25
and I knew that you were interested, but didn't know
2:32:27
that it actually came to
2:32:28
anything. That's great. Oh, yeah. And not just
2:32:30
that, what what blew me away the
2:32:33
most about the experience, wasn't
2:32:35
that milk was that Chris Milk was a was
2:32:37
a technologist he was
2:32:39
looking at this from if and correct me if I'm wrong.
2:32:41
Looking at this from a filmmaker viewpoint. Mhmm.
2:32:44
And I several of the things that he said
2:32:46
to me word for word
2:32:48
stayed in my brain. I remember him saying,
2:32:51
imagine every movie that's
2:32:53
ever been remade already. And think
2:32:55
mutiny on the bounty was of the things that
2:32:57
was brought up. He said it's gonna be remade,
2:32:59
and they'll remake it Star Wars. They'll remake
2:33:02
it in virtual reality. He was
2:33:04
explaining all of the filmmaker tricks I mean,
2:33:06
one of the things he said was, if you're
2:33:08
making a movie and the killers coming
2:33:10
down the stairs and the family doesn't
2:33:12
know the killers coming down the stairs, you pan the
2:33:14
camera to the killer coming down the
2:33:16
stairs, but he goes in a movie that you're making with this
2:33:18
technology, you're going to have to figure
2:33:21
out a way to create a reason
2:33:23
for you to turn your head and look up there.
2:33:25
And I just remember being fascinated with the
2:33:27
difference between a way somebody who was
2:33:29
trying to make a game or somebody was
2:33:31
looking at this compared to just putting
2:33:34
tools, new tools in the hands
2:33:36
of somebody who thought of themselves as
2:33:38
an already existing art
2:33:40
genre perveyor. And
2:33:43
and I mean, like I said, when we walked out of
2:33:45
that house, my brain
2:33:47
was pinging with so many different ideas. And
2:33:50
and I always feel like that when I leave you. And
2:33:52
you're an amplifier in that respect. And
2:33:55
and and I think that's why people are drawn to
2:33:57
working with you because I think they walk away and go
2:33:59
wow. It's a completely different lens through
2:34:01
which to view things and not your lens.
2:34:03
You open up a vista to a
2:34:06
wiper. That and that's the difference too. If I'm going
2:34:08
and working with Phil Spector on
2:34:10
a on a record album, Phil's gonna have
2:34:12
Phil's viewpoint. Rick doesn't You
2:34:15
don't do that. You you open up vistas
2:34:17
that that create chances for
2:34:19
the artists themselves to
2:34:21
re see what they're doing. And I think that
2:34:23
that's not only is that a skill,
2:34:26
but it's it's a
2:34:27
well, that's why you would write a book on creativity.
2:34:29
I is what it boils down to. I'm so
2:34:31
glad you liked the book that really
2:34:33
it means it means the world too. I do.
2:34:35
Well, it it it just it speaks to us because
2:34:37
we do all this stuff all the time. And you put
2:34:40
into words things we just have
2:34:42
them some of this stuff is and that's
2:34:44
what I think, by the way, that that some people maybe
2:34:46
read it and say, well, sounds little woo woo. Try
2:34:48
explaining this. Yeah. Try explaining inspiration.
2:34:51
Yeah. Right? Try explaining where inspiration
2:34:54
comes from. I mean, the entire
2:34:56
idea, the entire creative act, and the
2:34:58
book is called the creative act. The way
2:35:00
of being the entire creative act
2:35:02
is its south WU
2:35:04
WU, if you think about it.
2:35:06
Absolutely. It's magic. It it's
2:35:08
a weird weird devil.
2:35:10
Magic. And that that's a good way to put it.
2:35:12
What it is. Any
2:35:15
other questions that you had, my friend? You had some
2:35:17
things written down? I'll
2:35:20
I'll actually I'll ask you one last question
2:35:22
in closing. I
2:35:25
have two. I'm gonna
2:35:28
ask them both, although I have a feeling.
2:35:30
I'm gonna I'll I'll read to you both of
2:35:32
them and then you decide which one you wanna answer.
2:35:34
Okay? Alright. Yeah.
2:35:36
Or or if you wanna answer, both is fine, but it's
2:35:39
good. I think this could take some time.
2:35:42
Okay. No worries. First one is
2:35:46
This is rooted in in your newest episode
2:35:48
is asking are
2:35:50
today's superheroes, yesterday's gods?
2:35:54
That's the first question. And
2:35:56
then the other question is, how
2:36:00
was the world different before
2:36:02
land
2:36:03
ownership. Mhmm. Yeah.
2:36:06
Those are very dear. So so
2:36:09
Give me the first one again. The first one
2:36:12
is, are today's
2:36:14
superheroes? Yesterday's
2:36:16
gods?
2:36:18
So once so
2:36:21
there's a historical theory that
2:36:24
many of these people in
2:36:26
history that are usually the words
2:36:28
they use are demigods. So you look at somebody
2:36:30
like a heracles, you know, Hercules, he
2:36:33
was never a god. Right? He was a demi
2:36:35
god. The son of a god and and
2:36:37
and the idea is is that some of these
2:36:39
people may very well have been
2:36:42
real human beings who just did
2:36:44
such big things that they were deified.
2:36:47
So and and literally deified in the case
2:36:49
of an Alexander the Great, who was
2:36:51
deified, Julius Caesar,
2:36:53
who was deified. Like, you go read the
2:36:55
the Roman accounts of of Julius Caesar
2:36:57
after his death, and they say, Julius Caesar,
2:37:00
the God. Because
2:37:03
the things that they did seemed almost
2:37:05
god like the accomplishments, And
2:37:07
so I certainly think that there are
2:37:09
some demigods
2:37:12
who once upon a time were real people.
2:37:14
So, I mean, I think I don't even think that's arguable
2:37:17
to some degree. I think that's true. I don't know if that
2:37:19
means Thor and
2:37:22
Zeus and all those people were once
2:37:24
upon a time people, but certainly like a
2:37:27
a heracles could be or some of these
2:37:29
other ones. So so I think the answer to that is
2:37:31
we may never know, but it seems likely.
2:37:34
What was the second
2:37:34
one? Or the land ownership one? But
2:37:38
but also the question was, like,
2:37:41
the role in society that superheroes
2:37:43
play like
2:37:49
aquaman. Is
2:37:53
aquaman
2:37:53
for You had to pick aquaman. Just
2:37:55
random man. First one that came to mind.
2:37:59
Or Captain America or
2:38:02
Superman or whoever whoever the
2:38:04
or Batman. Did
2:38:06
those in the minds
2:38:09
of young people.
2:38:14
Did those characters
2:38:17
fill the same role? As
2:38:21
the
2:38:22
Olympian gods, for example, in
2:38:24
Greece. I
2:38:27
don't think so. But what I would
2:38:29
say is that I
2:38:31
think they
2:38:33
so so I'll watch those films sometimes,
2:38:36
like a superhero film, or or and
2:38:38
I'll find myself getting almost misty
2:38:42
emotionally about it. And and the reason
2:38:44
I'm getting misty is because sometimes
2:38:46
you'll see them do something in the in
2:38:48
the film or the movie or whatever. And
2:38:50
you'll think, oh my goodness, wouldn't it be
2:38:53
great if someone like this
2:38:55
actually existed? Because when you look at, you know,
2:38:57
you and I talked about problems in the political
2:38:59
system and and with humanity and all
2:39:01
these kinds of things. Sometimes you think to yourself
2:39:03
wouldn't it be great if something
2:39:05
existed that could cut through all the
2:39:07
b s and just solve where Superman comes
2:39:09
in and just fixes it. Right? Whatever.
2:39:12
There's I think there's a human longing
2:39:16
to be able to wish that there was
2:39:18
a solution like that. Right? A solution that
2:39:20
saw one answer to a variety
2:39:22
of intractable, unsolvable problems.
2:39:25
And I think superheroes, especially when
2:39:27
they're giving bad guys
2:39:29
or evil or or they're
2:39:31
due. I think there's something very satisfying
2:39:33
about that. I think it plays into the
2:39:35
history of media all the way back to
2:39:37
at least Greece and probably oral
2:39:40
traditions and tribal stories from
2:39:42
way back where the good triumphs over
2:39:45
evil, there's just this feeling so
2:39:47
often that evil gets away with evil and there's
2:39:49
a sense you get almost misty eyed when
2:39:51
the right outcome happens. Right?
2:39:53
And good triumphs, and the bad guys
2:39:55
get their due, and the bad thing that
2:39:57
was happening is solved and no longer is
2:40:00
is is hurting people. So, I mean, I think
2:40:02
there's that element of wouldn't it
2:40:04
be nice? Wouldn't it be
2:40:06
nice if that that was it? In terms of
2:40:09
taking the place of gods. I the reason I wouldn't
2:40:11
say so is because a lot of these deities
2:40:14
in pre modern times
2:40:17
if
2:40:17
they were superheroes, they would definitely
2:40:19
sometimes be anti heroes or
2:40:21
flawed heroes or or
2:40:24
my favorite comic book superhero
2:40:27
for lack of better word in all
2:40:29
the comic books was the guy that just appeared
2:40:31
in the most recent marvel film obviously
2:40:33
very differently. But it was a
2:40:35
namer the Submariner, and he was one of the
2:40:37
the earliest superheroes and
2:40:39
marbles. It was like him and the human torch
2:40:42
back in, like, nineteen thirty nine. And
2:40:44
what I liked about the guy was that
2:40:46
he was a third force. He wasn't
2:40:48
on your side. He wasn't on the bad
2:40:50
guy's side. And depending on what
2:40:52
he was doing, you might see him as good
2:40:55
or evil, and I loved the nuance
2:40:57
in the character. But but to
2:40:59
be larger than life, I
2:41:01
think that's the attraction
2:41:03
of the gods. But I think if you look at someone
2:41:05
like four or even someone like
2:41:08
the Greek gods, Sometimes they were
2:41:10
being Captain America. Sometimes
2:41:12
they were being named or the sub mariner in
2:41:14
every now and then they were being doctor doom.
2:41:17
Right? So So I think I think
2:41:19
there's an element in the superhero thing now,
2:41:21
especially with the ones like Superman and whatnot,
2:41:23
where they're just undeniably good. And
2:41:26
I don't think most of these these these
2:41:29
these these these
2:41:31
gods or the various groups
2:41:34
of gods I think they were much
2:41:36
more amorphous characters and much more
2:41:38
morally ambiguous than our superheroes.
2:41:41
So I'm not sure I would go there.
2:41:44
The the the gods of the past
2:41:46
are are much less pure good
2:41:49
than say the Christian god is
2:41:51
today. Right? The
2:41:54
Christian god today is more like Superman. The
2:41:56
gods of the past much more morally
2:41:58
ambiguous like a submariner maybe.
2:42:02
You had some thoughts about land ownership.
2:42:05
That's very interesting. Yeah.
2:42:07
What was what was what was what was the world
2:42:09
like before land
2:42:12
ownership? How did land ownership
2:42:14
happen? And how did it change
2:42:17
the world? So
2:42:19
I actually read a lot about this
2:42:22
because it's all part of my attempts
2:42:24
to get to the nature of war. And
2:42:26
when you start studying human conflict,
2:42:29
you realize that it may predate
2:42:31
humanity. So so the The
2:42:33
the path of studying this leaves you further and
2:42:35
further back in time until you're dealing
2:42:38
with people I mean, I think you could go back to
2:42:40
Neanderthal times and you're talking about
2:42:42
war. I'm actually
2:42:44
studying primates now and seeing the
2:42:46
roots of this. So
2:42:48
when you talk about something like land ownership,
2:42:52
let's talk about two different kinds. The modern
2:42:54
kind where somebody gives you a title
2:42:56
to some property, and that that means your
2:42:59
property. And if somebody invade your property,
2:43:01
you can hold up the land ownership and
2:43:03
seek redress of grievances from the authorities.
2:43:06
Versus a tribe
2:43:09
of pre modern humans that considers
2:43:12
this area to be their grounds
2:43:15
And this is and you're probably talking about personal
2:43:17
land ownership too, probably more than this.
2:43:19
But but but the idea that
2:43:22
that you that this is your farm,
2:43:24
that this is your territory, I'm
2:43:27
not sure there ever was a time
2:43:29
when that didn't exist. Now there may be cultures
2:43:32
that didn't believe in land ownership. There's
2:43:34
certainly Mhmm. -- some
2:43:36
of the Native American cultures have believed
2:43:38
that it's ridiculous to think about how can you
2:43:40
own the sky how can you own the mountains.
2:43:42
Mhmm. But I think, you know,
2:43:44
I mean, there are ancient peoples that
2:43:46
that not only own their own areas, but
2:43:48
they'll they'll dig motes
2:43:50
around it, put stakes up
2:43:53
around it. I'm I'm
2:43:55
not sure there ever was a time uniformly
2:43:57
even when we were hunters and gatherers that
2:43:59
we didn't consider
2:44:01
this or that area to be ours. But
2:44:04
it was ours not because through
2:44:06
buying it, but because you had
2:44:09
it. And you put a moat around it,
2:44:11
you wouldn't let other people come to it.
2:44:13
It wasn't like you had a deed to
2:44:15
the land.
2:44:18
Let me reverse the question. What do you think
2:44:20
about that, Rick? I don't I wanna learn about
2:44:22
it. It's fascinating to me. It feels
2:44:24
like a lot
2:44:27
a lot changed. And
2:44:30
the reason I'm asking more has to do
2:44:32
with the way animals
2:44:36
move over the landscape and
2:44:38
how when we started boxing
2:44:42
off areas or creating creating
2:44:46
cities. We've displaced
2:44:48
the wildlife and it's
2:44:52
really impacted the whole ecosystem in
2:44:54
a huge way. That that's where that's
2:44:56
where I was going with it. But but I'm I'm
2:44:58
just curious about it because it feels
2:45:00
like, no, I wanna well, I wanna I wanna
2:45:02
explore that because I've thinking a lot about that too.
2:45:04
It's a great subject to bring up. And I'll and I'll
2:45:06
tell you how I'm thinking about it. So I
2:45:08
have some weird interest like you do.
2:45:11
And one of the things that I I find fascinating
2:45:13
are orangutans, the
2:45:16
endangered species, the apes from borneo
2:45:18
and Sumatra. Mhmm. And if you go
2:45:20
look at what's happening to the Iranianan,
2:45:23
it's it's a disaster,
2:45:25
and it's a disaster because these
2:45:28
are the largest animals that
2:45:30
operate in in the high trees
2:45:32
in the world. Right? The biggest, the largest,
2:45:35
and their habitat is
2:45:37
being destroyed. Now,
2:45:40
if you go look at what life
2:45:42
is like in a place like borneo. It's
2:45:44
like a lot of places. It's quite poor. And
2:45:46
the people often live in the equivalent of
2:45:49
Shacks with with sheet
2:45:51
metal roofs and stuff like that. And
2:45:54
and so to tell those people that
2:45:56
they should not go chop down the
2:45:59
forest nearby, which allows
2:46:01
them to potentially feed their family,
2:46:04
seems to me to be something that most of
2:46:07
us would would bristle if somebody
2:46:09
told us to do the equivalent in our society
2:46:11
here. And yet at the same time,
2:46:14
the the entire planet. Right? The
2:46:16
collective planet is losing both
2:46:18
the orangutans and the
2:46:20
rainforest, the jungle there, which is
2:46:22
bad for all of us. So how does a
2:46:24
modern interconnected global
2:46:26
society deal with
2:46:28
something like that. It's like when a country like China
2:46:31
or maybe India gets angry
2:46:33
at the developed world for saying that
2:46:35
they can't develop in the same way
2:46:37
that we did. Right? Why can't they use coal
2:46:39
to to bring themselves up to
2:46:42
a higher level of industry and living
2:46:44
standards. We did, but
2:46:46
we used it at the time where maybe we weren't
2:46:48
as aware of the selective damages
2:46:50
as they are as as they are now. So so you have to say
2:46:52
to yourself, if we in the rest of
2:46:54
the world want jungle
2:46:57
and rain forest because it's good for all of
2:46:59
us. And if we want to want to rangutans, what
2:47:01
do we have to say to these poor people, Ab borneo,
2:47:05
we're going to do for them to make
2:47:07
this worth their while. And this is where I think,
2:47:09
you know, it's funny because the most
2:47:11
interesting political questions, Rick,
2:47:14
are the ones that that
2:47:16
run at ninety degree angles
2:47:18
from what we want to believe. So
2:47:21
III wanna believe
2:47:23
that our country, for example, can
2:47:25
be autonomous and that we only
2:47:27
worry about what Americans need didn't
2:47:29
want because that's why we voted our legislators
2:47:32
and all these kinds of things. But in an interconnected
2:47:34
world, it's very difficult and
2:47:36
you may have to turn around and go Well,
2:47:38
we may have to, you know, globally
2:47:41
have some kind of tax. See, this runs against
2:47:43
my political beliefs. But you may say, we
2:47:45
may have to have some kind of tax that
2:47:48
that compensate people
2:47:50
from like, whether it's Brazil and the Amazon
2:47:52
or whether it's Bonio that compensates these
2:47:55
people so that they don't do something
2:47:57
we don't want them to do. But if if we
2:47:59
were in those shoes a hundred years ago, we would
2:48:01
claim it our sacred right to do. And
2:48:04
so I feel like because you
2:48:06
brought up the land ownership question as it relates
2:48:08
to things like the animals and all that kind of stuff.
2:48:10
I think as this becomes a more acute problem,
2:48:13
I think we're being faced with some
2:48:15
stark choices, and we may not like something
2:48:17
like a global tax to pay off people
2:48:20
so they don't cut down rain
2:48:21
forests. But at a certain point, that
2:48:23
might become a a matter of life and death. It
2:48:25
already is for the araggeredan. Yeah. And it might
2:48:27
be What's
2:48:29
interesting about it is if you look
2:48:31
at what cutting down
2:48:34
the trees generates to
2:48:37
offset that is
2:48:39
probably not it's
2:48:41
not that big of a deal. Do you know what I'm
2:48:43
saying? Yeah. It's like I think that the
2:48:46
the the bigger problem becomes
2:48:48
just the corruption in the system is such
2:48:50
that everything gets amplified
2:48:53
and middlemen and
2:48:57
Yes. Yeah. And you see that in Africa now?
2:48:59
I mean, forget
2:49:01
orangutans for a minute. Let's go to, like, chimpanzees.
2:49:05
In in in Africa, they kill
2:49:08
chimpanzees for bushmeat. Right?
2:49:10
And you say to yourself, oh my gosh, you're killing
2:49:13
this endangered species for bush meat,
2:49:15
but that's a sign of how poor and
2:49:17
how needy these people are. Right?
2:49:20
And how little my grandfather was
2:49:22
a huge fan of Baja Mexico
2:49:24
and he used to go down there once a year
2:49:26
and bring all kinds of goods to
2:49:28
the really poor part of Mexico. And he used
2:49:31
to say it is so poor down
2:49:33
there that the amount of things that it
2:49:35
it it would take on our to make a huge difference
2:49:37
in their lives would seem almost insignificant
2:49:40
to us. Mhmm. But if
2:49:42
you give this stuff to them to change their
2:49:44
life and some middle man, corrupt
2:49:46
government steals it all? Well, then your
2:49:48
money was wasted and you didn't help the people
2:49:51
you wanna help. So
2:49:52
think there's some up we could unpack here in
2:49:55
another conversation. Agreed. And and
2:49:57
when you when you make the suggestion of some
2:49:59
sort of attacks, my concern is
2:50:02
it would be better for
2:50:05
a person of means to
2:50:07
take on this challenge as
2:50:10
opposed to it paying it
2:50:12
in tax to
2:50:15
handle the situation. And the reason
2:50:17
I say that is, I'm
2:50:19
I don't have faith that
2:50:21
the money that we pay in tax necessarily goes
2:50:24
to the things that we wanted to go for. I
2:50:27
agree with you, hundred percent. Hundred
2:50:29
percent. Now, let me suggest a different a different
2:50:32
a different way of doing it. So
2:50:34
I always love to go look at the earlier model.
2:50:36
And if you go look at how they were doing things in
2:50:38
ancient Rome, for example, one
2:50:41
of the things it was both an expectation, but
2:50:43
also something that people
2:50:46
did where where you would have a very, very rich
2:50:48
person who would solve some
2:50:50
public problem or fill some public
2:50:52
need. Let's I'm I'm just randomly just
2:50:54
throwing something out there. Let's say the sewage system
2:50:56
is broken down in your town, and the
2:50:58
wealthiest person in the town fixes the
2:51:00
sewage system at his own at his
2:51:02
own expense. Then the payoff
2:51:05
for that, it wasn't just meant to be
2:51:07
something that was you
2:51:09
feel good about yourself later. There there would
2:51:11
be statues put up to the person.
2:51:14
There would be celebrations of the per in
2:51:16
other words, there was a mutually beneficial
2:51:18
circumstance where everybody got something
2:51:21
for doing this. Right? The the super rich
2:51:23
person hardly noticed the expenditure. The
2:51:25
new sewage system got built he
2:51:27
gets a statue or she gets a statue
2:51:29
put up to to recognize their
2:51:32
efforts and no one had to
2:51:34
be taxed. I mean, there's multiple ways
2:51:36
maybe of doing this. And I think you can find examples
2:51:38
today with super rich people who sometimes do
2:51:40
stuff like that. Mhmm. Interesting.
2:51:44
Sounds good.
2:51:54
My thanks to Rick Rubin for coming on the program
2:51:56
today. His new book is called The Creative
2:51:59
Act, a way of being And
2:52:01
as I said, I find myself nodding my head as
2:52:03
I read it because so many of the things that he talks about
2:52:05
are things that we deal with when we're putting together
2:52:07
our
2:52:07
work. See if you
2:52:08
don't feel the same way. And I will say
2:52:10
that if you ever wonder what it was like for all those
2:52:13
musical acts and people that were
2:52:15
working with Rick over the eras, to work
2:52:17
with Rick, to talk with him, to be with him, to get
2:52:19
a sense of, you know, what sort of
2:52:21
information advice and perspective he's
2:52:23
sharing. I find that the book is a
2:52:25
pretty good replication of that.
2:52:27
So why don't you check it out if you're interested in
2:52:29
creativity, Rick Rubin, or any of the things
2:52:32
we talked about today, and everyone Stay
2:52:34
safe and thanks for joining us.
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