How should you approach hiring for a competitive intel role? Erica Howes is an employer brand and recruitment marketing consultant. She helps hiring teams capture and share employee stories so that they can show candidates what it's really like

Competitive comparison pages that break expectations | Federico Jorge

Feb 7th, 2022 36m 57s

Competitive comparison landing pages. Maybe you have them, maybe they're in your plan for this year. Either way, customers are searching for information about your products versus the alternatives. Are you a part of that conversation or are you

Your battlecards gotta have this | Andy Tran

Dec 9th, 2021 28m 43s

Andy Tran is one of the sharpest sellers I have ever worked with. He's currently an Account Executive at Biorender. And after this conversation with Andy, I ran back to my battlecards to update them based on what we talked about.

How content marketing creates competitive advantage | Eli Woolery

Oct 27th, 2021 25m 11s

Is it possible to create competitive advantage by giving something away for free? Eli Woolery is the Sr Director of Design Education at InVision, where content marketing looks less like a typical B2B SaaS content team and more like a full-on me

Getting the real story using win/loss analysis | Natasha Narayan

Sep 7th, 2021 27m 16s

Win/loss analysis. You've heard about it, maybe you've penciled it into this year's OKRs. But are you really ready to make it a priority? Do you know what you're getting into? Natasha Narayan is the CEO and Co-founder at IcebergIQ, a consultanc

Competitive enablement at scale | Andy McCotter-Bicknell

Aug 23rd, 2021 45m 2s

It's great that you're becoming the go-to person for competitive intel, but how are you ensuring that you aren't becoming a bottleneck? Andy McCotter-Bicknell leads Competitive at ZoomInfo, supporting over 1000 sellers.

That sucks but thank you | Ryan MacDonald

Oct 25th, 2020 30m 46s

Why do some research findings collect dust, while others drive real organizational change? Ryan MacDonald thinks it has less to do with how well they're presented, and more to do with everything that happens before the research even begins.

Monitoring is not enough | Maithilee Nargundkar

Oct 6th, 2020 28m 12s

Maithilee Nargundkar is shaping market insights that help Wiley Publications make sense of its rapidly changing industry. She'll school on why "monitoring" is an outdated approach to CI.

Say more with less | Melanie Grefsheim

Aug 19th, 2020 36m 28s

Melanie Grefsheim wants you to cut your 60-page battlecards down to the most crucial soundbites. The stuff that Sales can actually use.

The 90 day CI plan | Tracy Berry

Jul 14th, 2020 28m 44s

If you are building a CI program from scratch, you need to hear from Tracy Berry at ServiceMax.

Transparency over perfection | Clint Sprauve

Jun 29th, 2020 33m 7s

Would you ever put your competitive intelligence out in the open, for the world to see? That’s what Clint Sprauve and the team at Gitlab do. Learn the surprising benefits of this culture of extreme transparency. Learn the difference between hav

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