Ryan sat down with Keith to discuss:

- The effectiveness of Facebook's algorithm and why the biggest variable now is content

- Using data as a driver when developing successful Facebook Ads

- Engaging and warming up audiences before re-marketing to them

- Understanding the motivations that draw people to different networks and how that influences the effectiveness of digital marketing

- The online channel posing a big advertising opportunity

- Consistently switching up creative to keep ads fresh

- The metrics Ryan looks at to gauge the success of his ads

- The app Ryan's launching this summer that allows you to bring your APIs right to BigQuery and pipe in the data that you need.

Find Ryan at:

- Theblueprint.training

- www.facebook.com/ryanstewartSEO

- @ryanwashere