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Valerie Dynamix
Data Driven MomentEpisodes
Valerie Dynamix
Data Driven Moment
A weekly Business podcast
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Mobile Ad ID's can be used to help deliver ads in a relevant and recent way. Location Listening and Programmatic Ads are a great combination!
Location Listening can be a huge asset for small businesses, especially when they combine it with their social media. Take a look at why this can be such a dynamic duo:
Wondering how to use social media and Location Listening together? Here's how they both work and how they can work together:
If you create a specialized audience and then use conversion zones, you have improved the targeting for your ad campaign
Where should you focus your mobile marketing strategy? Take a look at best practices for mobile advertising.
What are some good businesses to use programmatic ads and Location Listening strategies together? Take a look at some good scenarios:
Many people assume Geofencing is the same as Location Listening. While similar, they are actually two different concepts in digital advertising
Traditional cookie targeting doesn't work optimally for mobile device advertising and here's why:
How can you use geofencing with digital advertising? Many people don't understand what geofencing actually can do for your campaigns. We break it down:
How to use conversion zones to improve your digital ad campaigns and enhance your mobile advertising strategy:
Email automation can be strategic to move customers through the sales cycle. This can all be achieved effectively with automation sequences and best practices of digital advertising.
We're a proven leader in the digital ad industry. We've learned a lot over the years, and we love helping our clients and partners leverage that knowledge!
Is email still effective for marketing? Over the years, people debate this topic, but we continue to see email perform well, and this is why:
Extend the shelf-life of a digital campaign with strategic moves like Location Listening and pairing it with strategic uses of retargeting.
Want to have effective email campaigns in today's digital world? Take a look at the most important things you need to consider:
Events and live locations can utilize mobile ad id numbers to target strategic attendees. You need to make sure you plan ahead so that you can time yoru campaigns and strategy appropriately.
Incorporating omni-channel strategy to an ad campaign can help make a campaign perform better and take a customer through the full sales cycle. Monitor engagement at each step along the way and see the effectiveness increase.
The best performing campaigns understand top-of-funnel all the way to conversion-ready,
How does location listening fit in with an omnichannel approach to digital advertising? Take a look at how to incorporate it for best results.
The best performing campaigns understand top-of-funnel all the way to conversion-ready,
Is print marketing dead? Learn how you can leverage print marketing in today's world to get the word out.
If you want to take your location listening advertising to the next level, make sure to target demographics that operate both in online and in-person environments. We've seen a few core groups of people who fit this criteria and they are great
Why are we able to target people better today? Take a look at how far we've come:
Mobile Ad ID is the anonymized string code from a mobile device. Advertisers can use this data to help deliver better ads for mobile users.
How did we build our Deterministix Identity Resolution Graph? Here's how:
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