Successful businesses are finding unique insights from customer voice by tapping into unstructured data channels like social media, chat logs, surveys and more. In this episode of Data-Driven Ravi Iyer, Chief Data Scientist at Ranker, Tara Rob

BONUS: A Day in the Life of a Sales Planner

Jun 22nd, 2015 28m 27s

In this bonus episode of Data-Driven, Associate Sales Planner Sam Rahe tells us how sales planners fuel data buying. He'll try to answer the scale vs. price conundrum, highlight trending data segments and reveal the most obscure data requests

Addressing One Customer in a Multi-Channel World

May 4th, 2015 9m 20s

The emergence of new platforms and channels has made it increasingly challenging for businesses to understand their best customers and prospects across offline, online and mobile interactions. SVP and GM of Oracle Data Cloud Omar Tawakol discu

B2B Marketing Demystified The Data Journey

May 4th, 2015 11m 53s

Head of Content at Dun and Bradstreet, Brad Young talks about the unique challenges faced by B2B marketers and how they can use data to overcome them.

Data-Demystified - Marketing Unified

Mar 30th, 2015 7m 2s

Gaining competitive insights and applying it to competitive marketing action is still a mystery for many companies. Join guests Mitch Brandow, EVP of Engagement Strategy & Analytics at BBDO and Karl Gamester, Senior Director of Client Success

Rate