In this episode, Rahul talks to the Associate Director of Central Insights and Analytics at King, Ritu Bhushan, about research and insights in the gaming sector.

Ritu’s journey started with a move from India to the US in her late teens. After completing her Bachelor’s in Business Management, Ritu’s career took turns through roles in tech startups, gaming companies, and a brief stint working for herself.

How did Ritu navigate moving to a new country? Hear about how she got into working for herself, the story behind her degree choices, her roles at Gamesys and King, and get some valuable advice, all on today’s episode of Data Stories: Leaders at Work.

 Highlights

• “If you were entrepreneurial, you wouldn’t be in business school taking a class about entrepreneurship. You’d be out there starting and building companies.”
• “Don’t be afraid to ask questions. Question things you don’t understand. Question assumptions. Question senior leadership.”
• “You don’t know what the opportunity cost of something that you’re doing is until you do things differently.”
• “A lot of businesses that are making money, that are doing reasonably well, don’t see the value in rocking the boat.”
• “Find a mentor in the space. There’s so much that you can learn from someone who’s 5-10 years ahead of you.”
• “Stay on top of agencies, tools, publications, by signing up to some kind of industry forum.”
• “Join a well-balanced team. If you’re slightly further along, build a well-balanced team.”
• “Working with people that are very different from yourself is a great opportunity.”

About - Ritu Bhushan

Ritu is the Associate Director of Central Insights and Analytics at King, the company behind games including Candy Crush, Pet Rescue Saga, and Farm Heroes Saga.

She has over a decade of experience leading research and insights teams, as well as extensive hands-on experience, at tech companies.

In 2016, she founded and led the Consumer Insights and Research Department at Gamesys.

Ritu holds a Bachelor’s in Business Management from Muskingum University and an MBA in Marketing from Fordham University Graduate School of Business Administration, which she completed on fast track in less than 15 months with a 3.9/4.0 GPA.

Ritu’s Influential People

Dan Ariely

Recommended Reading

Transforming insights     

Predictably Irrational

Relevant Links

Website:              https://king.com

LinkedIn:             https://www.linkedin.com/in/ritubhushan