Data Talks is Exago's podcast on business intelligence, analytics, and application software. This month, “godfather of data literacy” Jordan Morrow unpacks the 12-step data-informed decision making process outlined in his new book, Be Data Literate: The Data Literacy Skills Everyone Needs to Succeed. “Data-driven culture” is one of the hottest buzzwords of the decade, but Morrow says most organizations are nowhere near achieving it.