50% of shoppers already begin their shopping journey on Amazon. The rest, via other channels, such as Facebook, Instagram, Youtube, Google Ads. Have you ever wondered where your Amazon sales comes from outside of Amazon advertising? If yes, well you can, and it's called Amazon Attribution.

We discussed it during this episode 12 of DataHawk eCommerce Podcast with Pat, Amazon expert and Tom Benattar, CEO and Co-Founder of PixelMe.

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