Today's episode is personal because it is about the proposed arena in Northern VA. 

My guest is Brian Hess from I Street Advisors.

Like me, Brian lives in the area. 

We discuss the arena at length:

• The nature of the market and where attendance comes from. 
• Public subsidies.
• The 50/50 bet at the heart of the deal. 
• Whether or not the District's offer to Monumental makes sense. 
• Traffic. 
• More! 

Do me a favor, I want you to be a bigger part of the podcast this year: 

• Send me your questions on revenue, strategy, and audience building to [email protected]
• Visit my website at www.DaveWakeman.com and sign up for my newsletters so you won't miss out on my upcoming visits to London, NYC, Seattle, Sydney, and Melbourne. 

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