Episode 161: Consumers! Cards! Cash-back! And . . . Leather Wallets?
Released Tuesday, 5th September 2023
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Episode 161: Consumers! Cards! Cash-back! And . . . Leather Wallets?
Episode 161: Consumers! Cards! Cash-back! And . . . Leather Wallets?
Tuesday, 5th September 2023
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This week on Commerce Code we speak with Kelli Hobbs, VP, Head of US Business Development at Valuedynamx, and Laura Kelley, Associate Director, B2B Marketing at Valuedynamx. We're talking about a study Valuedynamx ran to understand consumer preferences and plans relating to:
- cash-back vs. points vs. other rewards
- debit cards, credit cards, and leather wallets
- how AI might help tailor offers, points and redemption paths for consumers - and
- fantasy football and what the word "football" means
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DCA Commerce Code
Stay connected and get the latest insights, analysis and news from the leading fin-tech companies, merchants and payments including Microsoft, Mastercard, Samsung, LVMH, Hilton and more. The podcast features insights and interviews from Digital Commerce Alliance (formerly CardLinx) members around the world. Stay connected and subscribe to DCA's Commerce Code PodcastJoin Podchaser to...
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