In this episode of the Work in Progress podcast I have the great pleasure of speaking to business coach Alex Petty. 

During the recording we discussed what it really takes to form a solid relationship as a coach, as well as the impact those relationships can have.

Alex shared a particular story which included jumping on a plane to the Middle East to re-connect with an old client. Though it wasn't until he landed the other end that he realised just how it important his trip was going to be. 

Suffice to say that Alex's approach to helping businesses thrive goes far beyond just looking at the numbers, and managing cash flow. He takes time to understand the people he works with on a deeper level, and as you will soon learn it's a good job that he does.

You will hear the story of what happened on that trip to Dubai when you listen to the show, though a more detailed account has actually been made into a book titled Suicide to Success by Rob Goddard. 

Alex is offering that book to listeners of the show for free, so be sure to tune in to learn how you can get your hands on a copy for yourself.

It is a very powerful story, as we follow a journey from extreme lows to being incredibly successful.

To follow Alex for the future you can find him on Twitter, Instagram, Facebook, LinkedIn, and he also has a website.