Consumers want to do the right thing if only manufacturers would give them the opportunity. Today’s guest is stepping in to fill the gaps! We have Hassan Pierre, CEO, and co-founder of Maison de Mode, a luxury ethical fashion retailer! In this episode, Hassan discusses sustainable fashion and how his company is leading the way in this growing industry. He shares how he is creating things that make an impact greater than itself, how to penetrate the market, and how he's bringing sustainability to the luxury fashion space. 

Dive in, and let’s learn how to create a brand that doesn’t just impact the environment but gets people rushing to the check-out counter!

Key Highlights:

• Hassan shares his experience becoming a co-found and CEO of a luxury ethical fashion retailer, his background in organics, and how he started “upcycling” vintage clothes.
• The ten pillars brands have to have to be considered sustainable.
• How Hassan got the conversation going with major retail brands by framing his concept as innovation from a marketing perspective.
• Hassan’s education and how a diverse cultural influence played a huge part in his success.
• How Maison de Mode's company shot up 161% last year and what led them to be chosen to host the Sustainable Style Awards in La.

Tweetable Quotes:

“People who have different cultures and different views thrown at them make the best leaders because they can really understand a wider view of the population as opposed to just being so tunnel vision.” - Hassan Pierre

"Sustainable fashion is anything that has a social, environmental, or economic impact that's greater than their aesthetic.” - Hassan Pierre

“I think being flexible is your path to achieving your goal. What’s been really instrumental to me is not being so rigid in my ways because I do have an end goal, and I can achieve that end goal if I move slightly left or right.” - Hassan Pierre

Want to connect with Hassan? You can find him on Instagram, Twitter, and Linkedin. If you’re looking to combine luxury fashion with ethical and sustainable business, look no further than https://maison-de-mode.com/. 

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