When someone passes away having personalized memorial keepsakes such as keychains, cups, t-shirts, jewelry, programs, fans, headstones, grave markers, and other items that reflect the personality, image, and encompass the essence of those that we have lost brings a level of comfort and peace that can not be explained. Having tangible things to hold, see and lean into can never replace our dearly departed loved ones but they do offer endless benefits that soothe and help us process our grief.  Traditionally in the death care industry companies and corporations that manufacture, distribute, and sell memorial keepsakes as well as other items and merchandise available for purchase to consumers by funeral homes and in online storefronts are historically white owned and operated. This leads me to ponder how much more meaningful, and impactful memorials keepsakes and other merchandise could be if they were not only created with intention but also distributed through vendors who share cultural values with and understand the communities that they serve. This shift could be tremendous for not only consumers but death care professionals, funeral homes, and cemeteries alike. This could also replace the historically appropriative and sales driven tactics used to products and items that target BIPOC consumers specifically. 

In this episode of The Death & Grief Talk Podcast; I have the honor of speaking with Latifa Franks; a young black female death care merchandise and memorial keepsake vendor. Latifa is fonder of C. Jackson Memorial Company which is fondly after her mother. C. Jackson Memorial Company was birthed out of Latifa’s desire to not only serve her community of Baltimore, Maryland but black communities worldwide with affordable, professional, high quality memorial keepsakes while honoring the legacy of her mother Cassandra Jackson who passed away when Latifa was only 10 years old.  On her website, Latifa sells several keepsakes including personalized memorial apparel, jewelry, portrait LED lights, urns and much more which can be personalized to reflect the image or likeness of loved ones and pets alike. Not only is Latifa using her company to serve, but she also uses her social media platforms to educate and give behind the scenes access into her daily life as a mortuary student and crematory operator.   

Connect with C. Jackson Memorial Company online 

Website: https://www.cjmemorialcompany.com/

Instagram https://www.instagram.com/c.jacksonmemorialcompany/  

Facebook https://www.facebook.com/C.Jacksonmemorialcompany/

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