Two marketers need fresh topic ideas for their B2B content marketing campaign. They’ve tried brainstorming and got only stale, copycat ideas. Now they’re on deadline. Rachel has downloaded an AI ideation bot for content marketing. Dave is skept

1.2 Ideation: Tap a Source of Content Marketing Ideas that Attract Your Prospects

Mar 27th, 2019 6m 49s

Bonus

Ask Debug Marketing: Why Do You Use Parables?

Mar 12th, 2019 2m 11s

Each show illustrates a problem using short role-play stories. Here's the reasoning behind this format. And how it relates to upcoming show 1.2, which is about content marketing ideation.

Bonus

Ask Debug Marketing

Mar 12th, 2019 2m 11s

Each show illustrates a problem using short role-play stories. Here's the reasoning behind this format. And how it relates to upcoming show 1.2, which is about content marketing ideation.

1.1 Overcoming Friction

Feb 21st, 2019 6m 43s

In the first show of this season a marketing manager is experiencing internal friction in her B2B content marketing program. She learns a formula for two simple sentences that will reduce the friction – put an end to the contention, pushback an

Trailer

What This Podcast Is About

Feb 19th, 2019 2m 59s

What's crashing your marketing program and how can you fix it? That's the subject of Debug Marketing. Each show takes on one common barrier and finds uncommon ways to overcome it.

Trailer

Debug Marketing

Feb 19th, 2019 2m 59s

What's crashing your marketing program and how can you fix it? That's the subject of Debug Marketing. Each show takes on one common barrier and finds uncommon ways to overcome it.

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