Today's guest is Katherine Sizov, co-founder and CEO of Strella, whose hardware-enabled software as a service uses data to predict the shelf life of produce and allows everybody from distribution centers, packers, wholesalers, and retailers to make better decisions about when to ship, when to sell, and where to allocate what produce.

Katherine joins Keith for a great discussion about how she and her co-founder came to start the business, some of the decisions they've made in terms of go-to-market and business model, the economic and environmental results that their customers are seeing, and how to get those yellow bananas straight from the farm to the shelves of supermarkets!