A/B testing is a fundamental part of the conversion optimization process. It involves splitting traffic between two (or more) versions of a webpage to see which one leads to more instances of desired user behavior.But, in the spirit of contin

MeasureCamp Roundup!

Sep 23rd, 2015 17m 41s

In this episode Phil is joined by new recruit Jack to discuss the recent MeasureCamp unconference - who was there, what did they talk about, and what the heck is an unconference anyway?Warning - contains Craig Sullivan quotes. Not suitable fo

Ways to Screw Up Your Conversion Rate

May 29th, 2015 30m 14s

Want to improve your website's conversion rate? In this episode of the Decibel Podcast Phil is joined by Pierre and Sarah to discuss some common pitfalls that website owners fall foul of, and talk about how to avoid them to boost site performan

Disruptive Tech, eVoting & the Webbies

May 20th, 2015 52m 38s

After a long hiatus we're back with more from the world of digital advertising and technology. This week our host Phil is joined by Pierre to discuss the Webby awards, 5-word acceptance speeches, disruptive technology, AirBnB, Uber, Tinder, onl

Cyber Monday & North Korean Hacking

Dec 4th, 2014 30m 8s

In the post-Thanksgiving shopping fight that is Black Friday versus Cyber Monday, e-commerce reigned supreme. Phil, James and Marius get together to discuss the festive retail mayhem. Plus vinyl record sales, Kim Jong Un (allegedly) hacking Son

Uber Controversy & Drone News

Nov 20th, 2014 31m 48s

Welcome to episode 3 of the Decibel Digital Podcast. Shorthanded but brimming with enthusiasm, James and Phil discuss the latest drone news as well as some rather controversial happenings at Uber. This podcast is brought to you by Decibel Ins

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