From viral moments to manufacturing hurdles, Elena DiStefano takes us behind the scenes of building Cozy Clip from the ground up. In this episode, she shares how a simple idea turned into a thriving brand through organic social media growth, persistence, and learning every step of entrepreneurship along the way. Tune in to hear the realities of launching a product, navigating challenges, and creating a business without relying on paid ads.

About Elena DiStefano

Cozy Clip, founder. Elena DiStefano is the inventor of the original flexible claw clip. After identifying the problem of uncomfortable and even dangerous claw clips in 2022, Elena set out to create a soft, unbreakable one called the Cozy Clip. Today, she’s achieved hundreds of millions of views, sold out launches, and is now sold online at Free People Movement. 

Check out Cozy Clip's Website

Connect with Elena on LinkedIn

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