In this episode, we will talk about "The Content Fallacy." Stop creating top-of-funnel content!! Why do we keep thinking that we should build top of funnel content to educate our customers? Do we have something so innovative that no one has any idea what your product does? The internet is oversaturated with low-quality, generic, and broad top-of-funnel content. Let's focus on MOF & BOF content that actually drives revenue and signups.

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