Released  30 June 2022.

Distilling lessons from the author’s book, The Media Offensive: How the Press and Public Opinion Shaped Allied Strategy during World War II, this podcast provides applicable suggestions for the US military today. As in World War II, the press is both a weapon and a possible vulnerability in modern warfare.

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Keywords: press, World War II, public affairs, TikTok, media

Episode Transcript

 Stephanie Crider (Host)

Welcome to Decisive Point, a US Army War College Press production featuring distinguished authors and contributors who get to the heart of the matter in national security affairs.

The views and opinions expressed in this podcast are those of the authors and are not necessarily those of the Department of the Army, US Army War College, or any other agency of the US government.

The guests in speaking order on this episode are:

(Guest 1: Alexander G. Lovelace)

Decisive Point welcomes Dr. Alexander G. Lovelace, author of “Tomorrow’s Wars and the Media,” which was featured in the summer 2022 issue of Parameters. Lovelace is a scholar-in-residence at the Contemporary History Institute of Ohio University. His first book, The Media Offensive: How the Press and Public Opinion Shaped Allied Strategy during World War II, is being published by the University Press of Kansas in 2022.

(Host)

It’s great to have you on Decisive Point, Alex. Thanks for making time for us.

 (Lovelace)

Thank you for having me.

(Host)

Let’s jump right in. Your essay offers practical suggestions for how the press can be used by public affairs officers, commanders, and policymakers to achieve victory in coming conflicts. You say these lessons are applicable for today’s wars, even when they’re fought on TikTok. So give us some historical context. How did we get here?

(Lovelace)

The Second World War was a media war for two big reasons. The first one is that all sides really tried to harness the media as a weapon during that conflict. This really came out of the philosophical and technological mindset of total war. There’s a real philosophical shift where warfare is suddenly not so much something you do to the enemy army, but also has to involve the enemy population.

That grows from the French Revolution up to World War II, and it’s accompanied also by a technological shift. Warfare is becoming much more deadly, particularly for civilians. At the same time, the media is also part of this change. You have technology such as telegraphs and photography which has a military use but also has a civilian use and a media use for civilian press.

So by World War II, which is the first total war, at least the first one that is openly fought as such, the media is going to play a big role in that. So that’s one reason.

The second reason is even as commanders are trying to use the media as a weapon, they’re also being susceptible to it influencing their decisions on the battlefield. You have these two things: the media as a weapon and the media being used by commanders, influencing commanders’ decisions, and it creates a model of military-media relations which survives total war. We haven’t fought many total wars lately, but, in the era of limited war, the media is still a big factor. Vietnam becomes a television war, and there’s a big debate over how much that influences. But you see this throughout the war on terror (war on terrorism) and up to the current conflict in Ukraine, which some commentators have called a TikTok war because a lot of Americans and a lot of news is being shared on the latest information-sharing platform.

(Host)

Can you explain in a little bit more detail how the news influences commanders’ battlefield decisions?

(Lovelace)

The news really influences commanders’ decisions in, I would say, three big ways.

The first one is maybe the most obvious to Hollywood. It’s the general who’s media-obsessed, wants publicity,