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Hi and welcome to the Decoding Culture podcast on This is HCD.

My name is John Curran and I'm your host. I'm a business anthropologist, executive coach and CEO of JC Associates, which is a consultancy that explores how culture shapes organizations and consumer behaviour.

Now, I'm recording this introduction to episode 5 on the 30th of March 2020, at a time where London is in lockdown due to COVID-19. Every day feels like we're living in and through a dystopian film. Humanity has no normality while we're frantically trying to redefine cultural norms and rituals.

The role of the social sciences is now key, because it is through this interpretive lens that anthropologists and sociologists are able to deconstruct the everyday, also challenge perceptions of normality and facilitate new ways of seeing. 

Links in this episode

• Daniel's Book: https://www.amazon.co.uk/Taking-Floor-Models-Management-Trading-ebook/dp/B07PXXMNFX
• http://www.systemicrisk.ac.uk/events/taking-floor-models-morals-and-management-wall-street-trading-room

Join our live online Coffee Time events every Tuesday and Thursday during the pandemic with a surprise guest each time :-)

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