In a that is world more interconnected than ever, it is crucial for marketers to build a global mindset. In this episode, Marco Marranini, COO of Europe, joins CEO Eric Dahan to discuss the key considerations when building a truly international

How to Plan your Influencer Marketing Campaign this Holiday Season

Sep 28th, 2021 23m 57s

Now is the time to begin preparing your marketing strategy for the holiday season. Account Director, Diana Perlov, joins CEO Eric Dahan to share tips for running an effective influencer holiday campaign. Don't forget to subscribe to be the fir

The Creator Economy and the Rise of Content Monetization with Leanne Perice

Aug 31st, 2021 39m 57s

The creator economy has seen a record of $1.3B in funding in just 2021 alone, with the highest revenue source for creators being brand deals. In this episode, Leanne Perice, Founder of Made By All, an LA-based talent management company speaks t

Live Commerce: The New Era of Online Shopping

Jul 28th, 2021 14m 13s

Are we entering a new era of social commerce? Deanna Baisden, Creative Strategist, joins CEO Eric Dahan to discuss how livestreaming is transforming the shopping experience. Don't forget to subscribe to be the first to listen to our next episo

The Epic Rise of TikTok

Jun 30th, 2021 37m 30s

Why is TikTok so popular? Is TikTok rewriting the rules of advertising? Director of Account Management, Maggie Reznikoff, joins CEO Eric Dahan to discuss the meteoric rise of TikTok and what marketers should know about the Chinese-owned short-v

The Evolution of Influencer Marketing with Mark Schaefer

Jun 1st, 2021 39m

Mark Schaefer (@markwschaefer) joins Eric Dahan to talk about the evolution and future of the influencer marketing industry. Contact us: www.openinfluence.com Get social:Instagram: https://www.instagram.com/openinfluenceLinkedIn: https://www

Conversations with Gen Z: What Marketers Need to Know

Apr 1st, 2021 26m 54s

Gen Z makes up the latest wave of young professionals entering the workforce. As this generation accumulates more spending power, marketers must spend time understanding these digital natives. CEO Eric Dahan had open conversations with two memb

Clubhouse and the Rise of Audio Content

Feb 25th, 2021 24m 48s

In this episode, Eric Dahan talks about Clubhouse: the hottest social media app in the market right now. Join him and other great thought leaders as they discuss the rise of audio content and the emerging opportunities on the platform. Feature

How Will Apple’s iOS 14 Update Impact Advertisers

Jan 31st, 2021 28m 48s

Welcome to Decoding Influence! In our first episode Eric Dahan, CEO of Open Influence, discusses how Apple’s privacy updates will transform ad targeting and measurement. Featured guests: Sofie Guariglia (Senior aid social manager at Open Influe

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