In this edition of the podcast, we talk about A/B testing in Gaming and beyond with Saurabh Mehta, Director of Product at RummyCircle, India's largest gaming app. We draw anecdotes from the apps that we use everyday as well as nuanced examples from the world of gaming to cover the entire lifecycle of an A/B test, right from hypothesis generation to experiment conclusion. We also briefly cover what it takes to build a culture of experimentation. 

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We write at deconstruct.in 

Follow Tejas at twitter.com/tejas_singh 

Follow Ankit at twitter.com/AnkitBareja 

Follow Saurabh at twitter.com/Saurabhm6