This week, we are excited to welcome Latha Sarathy, Chief Research Officer of the Association of National Advertisers, to the podcast.

Latha has built a career in advertising research with a purpose! In this episode you will hear how Latha has reshaped the advertising industry with her groundbreaking gender equality research for SeeHer and the ANA.

Topics include:

1. Gender-Inclusive KPIs: Marketing Insights

2. Integrating Data for Inclusive Advertising

3. Strategizing Inclusivity: Brands and Data

4. Tech Stack

Tune in for an enlightening discussion on how data-driven approaches can pave the way for a more inclusive future in marketing and beyond.