Mumzworld is the largest online baby store in the Middle East. It was created by Mona Ataya, one of the most influential businesswomen in the region. Ataya is driven to empower women, motivate employees and benefit all of the company’s stakeholders. In this conversation, Ataya recounts the challenges of creating a women-led company in a socially conservative environment. She explains the critical importance of finding talent that aligns with your values to maximize a company’s social and financial performance.