Isn't it time we agreed what the rules of modern grammar should be? Chris explains the current landscape and gives details on our new 'rules of modern grammar' workshop hosted in your building. Email: [email protected] more at www

Pigs Make the Perfect Pets: How to Write Clearly and Persuasively with the Pyramid Principle

Aug 7th, 2019 9m 27s

Do pigs really make the perfect pets? And how can you make your writing faster, clearer, and more persuasive? We answer these questions in this Pyramid Principle explainer video.Learn more at www.verbalidentity.com

The $1 trillion fraud: the language of innovation

Aug 7th, 2019 2m 54s

In this episode, Chris looks at how companies can use brand language to create and amplify innovation in their own organisation.Learn more at www.verbalidentity.com

What Happens Now That Neobanks Aren't New?

Jul 5th, 2019 3m 36s

In this podcast, Chris explains how neo or challenger banks can use brand language to win customers, deepen engagement and survive industry 'Shakeout'.To learn more, take a look at our White Paper at www.verbalidentity.com/whitepapersJoin o

How To Work With The Ghost Of A Departed Founder

Apr 11th, 2019 3m 10s

What lessons can we learn from Julian Dunkerton's acrimonious return to Superdry? That the founder's vision has to be baked into the company's DNA if the board want to survive without them.Learn more at www.verbalidentity.comSign up to our ma

What Links HBR's 100 Best - Performing CEOs In The World

Apr 2nd, 2019 1m 23s

What do all of the executives named on Harvard Business Review's list of the world's Best-Performing CEOs list have in common? Chris explains and gives details on our latest whitepaper.Learn more at www.verbalidentity.comSign up to our mailin

Communications Lessons From Warren Buffett

Apr 2nd, 2019 2m 23s

In this week's video, Chris shows how Warren Buffet uses his corporate communications as a way to bring on even more investors on board.Learn more at www.verbalidentity.comSign up to our mailing list here eepurl.com/dPpql9

If You Were A Startup Would Anyone Fund You?

Apr 2nd, 2019 3m 34s

How did start-up unicorns convince VCs to give them billions of dollars? In this week's Define, Align, Grow video Chris looks at what brand leaders can learn from the pitch decks of the world's most successful companies.Learn more at www.ver

What My Cat Can Tell Us About the Luxury Market

Jan 30th, 2019 4m 50s

You and I want to know where the luxury market's going next. But I wouldn't be crazy enough to pretend I could predict it.Luckily, Bain and Co are. In their recent report, I spotted 3 predictions, which if they converge, will make the market

Dont Waste Your Time On Purpose

Jan 17th, 2019 4m 30s

'Have you worked out yet whether Gillette’s new commercial is great or truly terrible? I’m going to go for … not great....What’s wrong with it, is that it’s going to fill thousands of acres of prime management headspace with questions around

Why Where You've Come From Still Matters

Dec 17th, 2018 2m 59s

Provenance always used to be important for luxury brands, implying exotic materials or rare craft skills. But why's it still important today in a globalised market?Learn more at www.verbalidentity.com

Silencing The Cultural Echo

Dec 17th, 2018 5m 15s

When you've created the new Vision for a company, what's the hardest part of bringing it to life?"Silencing the cultural echo." That's how the Chief People Officer of a luxury brand described it to us a few years ago.

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