Having founded Chicago’s first feminist sex shop in 2001, Early to Bed, Searah Deysach has made it her mission to defy the convention around sex and dismantle the anxiety, misinformation, and shame around sexual health, pleasure, and interest. Knowing that many people were uncomfortable in “traditional” adult stores, her vision from day one has been to create a safe, welcoming place where women (and people of all genders and sexual orientations) could shop for quality sex toys with freedom and empowerment.