Creating a brand that’s nimble, innovative, and simple – Feat. RXBAR President, Jim Murray
Creating a brand that’s nimble, innovative, and simple – Feat. RXBAR President, Jim Murray
Creating a brand that’s nimble, innovative, and simple – Feat. RXBAR President, Jim Murray
RXBAR was started in 2013 by co-founders (and friends), Peter Rahal and Jared Smith. They were looking for a “clean” protein bar that fit their CrossFit lifestyle. When they couldn’t find it, they created one in their kitchen.
On today’s podcast episode, you’ll hear from the RXBAR President, Jim Murray. He discusses how the company’s culture and being nimble, innovative, and simple are some of their keys to success.
He shares more about how RXBAR has expanded into new categories (nut butters, kid snacks, and oats), and how, as a company, they have been committed to understanding customer feedback from the beginning.
Jim gives his best advice for entrepreneurs and shares his food industry vision.
Show Resources:
- Discover RXBAR products HERE.
- FOLLOW RXBAR on Instagram.
- Like RXBAR on Facebook HERE.
- FOLLOW RXBAR on Twitter.
- Discover DELIGHTED BY Desserts HERE.
- FOLLOW DELIGHTED BY Desserts.
From The Podcast
Delighted By Life & Business Podcast
Join the Founder of DELIGHTED BY Desserts, Makenzie Marzluff, as she gathers experts on plant-based eating, sustainability, conscious leadership and MORE. The wisdom you receive on our podcast is intended to ripple out into your family & community, in hopes to contribute to a world we are all delighted by.This podcast covers topics such as:- Plant-Based Lifestyle- Holistic Living- Food Industry Sustainability- Zero-Waste Movement- Conscious Business & LeadershipThe DELIGHTED BY Story:Makenzie Marzluff went from starting DELIGHTED BY on her credit cards in 2015, to running a multi-million dollar business within 2 years. DELIGHTED BY was coined the fasting growing hummus company in America and has been featured in hundreds of media outlets including ABC'S Shark Tank, LIVE With Kelly, Cosmopolitan & Women's Health. Makenzie now leads her virtual team of 10 in a completely non-conventional way. You can find DELIGHTED BY's products in 5000 grocery stores across the country.Our mission is to give the world more reasons to be delighted by life.ABOUT MAKENZIEMakenzie Marzluff is the Founder of DELIGHTED BY Desserts, as well as her 501c3 non-profit KAKAO Ceremonial Drinking Chocolate. She is a conscious entrepreneur, a voice for Momma Earth, and a heart-centered creative. Makenzie's dream is to see all businesses run 100% from the heart. She merges spirituality with grounded leadership and is interested in leaving a legacy of love on this planet for future generations. Makenzie's book 'How To Lead A Badass Business From Your Heart' will debut in late 2020.Join Podchaser to...
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