In this episode, Dr. Snyder challenges dentists' motivations behind selling or working for Dental Support Organizations (DSOs). He delves deep into the psyche of dentists, exploring comfort, fear, and the lure of an 'easy way out.' He emphasizes the importance of owning and nurturing the 'golden goose' of their practice, highlighting the critical need for effective business strategies, systems, and a shift in mindset to truly thrive in dentistry.

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