Grant Duncan, VP Marketing at HST Pathways, joins Tara Robertson on Demand Gen Chat to discuss the importance of keeping the top-level menu on landing pages, the use of AI in marketing, and his checklist of metrics for starting a new marketing role. Grant emphasizes the need for a buyer-friendly landing page experience and highlights the potential of generative AI in saving time for marketers. He also shares his tips for starting a new role, including conducting industry research, setting onboarding goals, and building trust with the team. Grant discusses his focus on bookings and pipeline metrics at HST Pathways and the upcoming initiatives he is excited about.

Episode Links:

Follow Tara Robertson on LinkedIn: https://www.linkedin.com/in/taraarobertson/

Follow Grant Duncan: https://www.linkedin.com/in/grantmduncan/

ChatGPT: https://chat.openai.com/

OpenAI API: https://openai.com/product

Opus: https://www.opus.pro/

RACI project management framework: https://www.forbes.com/advisor/business/raci-chart/

Follow Allison Loehman: https://www.linkedin.com/in/allisonloehman/

Check out Gong: https://www.gong.io/

Check out Grant’s website: https://thisisgrant.com/

For even more marketing tips…

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Timestamps: 

0:00:00 Introduction to the episode and guest, Grant Duncan

0:01:05 Discussion on the debate around removing top-level menus from landing pages

0:04:19 Grant's experience using AI during his time off

0:08:26 Tips for marketers starting new roles

0:14:23 Metrics to focus on in the first 30 days of a new role

0:21:43 Top priorities and focus areas for Grant at HST Pathways

0:24:07 Weekly and monthly metrics Grant tracks

0:30:32 Changes and improvements made to existing programs

0:34:57 Under the radar tactic: listening to Gong calls and sharing insights

0:36:26 Where to find more about Grant and his content

Demand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you’re looking for tactical ways to improve your marketing, this podcast is for you!