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In business, particularly B2B marketing, two terms are frequently used: lead generation and demand generation. Although they might sound similar, understanding the differences is key to a successful marketing strategy.Demand generation is like
Google BERT (Bidirectional Encoder Representations from Transformers) is a natural language processing (NLP) model developed by Google in 2018. It represents a significant advancement in understanding the context and nuances of language, making
Upselling and Cross-selling are indispensable techniques that continue to hold immense relevance in today's business landscape.Upselling empowers businesses to offer their existing clients upgraded or premium versions of products or services t
Customer Lifetime Value (CLV) is a crucial metric for marketers as it serves as a compass guiding their paid media investments. It represents the total revenue a customer is expected to generate over their entire relationship with a business. T
A successful B2B lead generation strategy hinges on a well-orchestrated multi-channel paid media approach. Businesses can maximize their reach, engagement, and conversion potential by strategically combining various paid channels, such as sear
In the complex landscape of B2B sales, understanding and effectively engaging with buying committees is paramount. These committees consist of various decision-makers who influence purchasing choices. Navigating this intricate web requires str
Understanding buyer intent is one of the fastest-growing B2B demand generation trends. It will take precedence over other demand generation strategies. Marketers will put more effort into identifying what exactly their target audiences are loo
Creating a high-performing B2B demand generation team is a strategic imperative for businesses seeking sustained growth and market dominance. Such a team is responsible for identifying, engaging, and nurturing potential clients throughout the
Regarding B2B demand generation trends, ABX promises to change how marketers approach account-based marketing. ABM has been a proven demand generation strategy for a long time. However, marketers must take it one step ahead and adopt an Accoun
While there are similarities in lead nurturing strategies for both B2B (business-to-business) and B2C (business-to-consumer) markets, there are also some key differences based on the nature of the target audience and the sales process.Understa
SEO is crucial for businesses and website owners because it helps to improve visibility and reach in search engine results. By optimizing your online presence, you can attract relevant traffic from users actively searching for products, service
As we enter 2023, businesses face intensified competition and increased pressure to maximize their marketing investments along with the latest advancements in tracking and analytics. From attribution models to cross-device tracking and machine
As a marketer, you understand the value of engaging your audience and building meaningful relationships. Content marketing provides the perfect platform to do just that.By creating compelling and tailored content, you can nurture leads througho
As marketers, we constantly seek ways to reach our target audience and ensure our message is heard. In today's digital age, that means using a variety of channels, including social media, search engine marketing, and display advertising.Artif
When a company wants to advertise using an audience network, they can benefit from the network's extensive reach and the opportunity to engage with a diverse set of users across different platforms, maximizing the chances of reaching their targ
Running marketing experiments is essential to any company's growth and development. It involves systematically testing and collecting data to inform decision-making, optimize processes, and improve products or services.Andres Glusman, co-found
Quite often companies start with Digital Advertising when they are not ready; Digital Advertising is like a megaphone or an amplifier that expands what the company is saying about their brand, product, or service through digital channels.To gen
While content creation is essential nowdays, it's just as important to make sure it reaches the right audience.Achieving an impact with attractive, high-quality content that resonates with your target audience goes hand in hand with choosing
Have you ever wondered how B2B marketers can optimize their strategies and support the sales team on complex sales to drive success? It can be challenging when multiple decision-makers are involved and a lot of risk and complexity in the sales
Content is a critical component of any demand gen effort. Understanding what types of content to create and how to optimize it for search engines and humans alike is essential for success. During this episode, Gaby and I discussed how B2B marke
Once your demand capture and creation efforts have been launched, designing and implementing a plan to educate and nurture the leads these initiatives will bring is critical. Pipeline acceleration will shorten your sales cycle, improve your rev
2023 is approaching fast! Are you working on launching or improving your demand generation plan for next year? During this episode, we discussed all things budget for demand gen initiatives.
How can you leverage video to improve the performance of your demand gen strategy? In this episode, we discuss video advertising trends and formats to help you improve brand awareness and lead generation, and increase business opportunities.
We know that lead generation is an essential part of our digital strategy. When analyzing the results, many metrics and KPIs stand out; but honestly, what KPIs should the marketing and sales team know to improve?Are all the KPIs important for
Acquiring a new client can be five times more expensive than keeping a current one. Measuring and leveraging your customer success processes is key to your company's growth. Join us to discuss how you can use demand gen strategies to improve y
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