#161 How Intent Data is Revealing Buyer Behavior During Covid-19 ft. Erik Matlick
Released Tuesday, 14th April 2020
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#161 How Intent Data is Revealing Buyer Behavior During Covid-19 ft. Erik Matlick
#161 How Intent Data is Revealing Buyer Behavior During Covid-19 ft. Erik Matlick
Tuesday, 14th April 2020
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In this episode with Bombora Founder and CEO Erik Matlick, we discuss what intent data is revealing about buyer behavior in the era of COVID-19. We unpack how intent data works, and how sales and marketing teams are using intent data to discover which companies are in research mode for your products or services.
Check out Bombora’s recent study on how COVID-19 is impacting B2B research trends here: https://bombora.com/covid-19-b2b-intent-data/
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DemandGen Radio
DemandGen Radio shares with you the methods and technologies for high performance marketing from interviews with marketing leaders, industry experts, authors, and marketing technology firms. Hosted by David Lewis, Partner at BDO Digital, Demand Generation Group, and best-selling author, public speaker, and marketing technology futurist.Join Podchaser to...
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