Matthias Sesboüé is a 3rd year PhD Student who's designing a Knowledge Graph based search engine for traceparts.com. He joins me on this episode of Talks with SEOs (#TwSEOs) to discuss what it'll look like to design a search engine today.

Google's web index is powerful. Google's web index is humongous. Google's web index is out of date.

It's based on an information-seeking system. The web is crawled, for information to be sought-after. Compare this to Google Business Profile, which has an inbuilt information retrieval system, where businesses provide their information.

Social Media platforms also have an inbuilt information retrieval system. Users willingly provide their details, which can be, and is, searched for. One could say these platforms have a more up-to-date search engine, albeit, less extensive than Google's.

If Big Tech are to stay the most relevant to their users, they must have new ways of thinking in place. They must have the newest, brightest minds, researching and utilising new technologies to make search a better product. This is why they have a strong academia presence.

If one were to design a search engine today, what new technologies would it use? Are these technologies what established search engines are incorporating into their products? Matthias Sesboüé, a 3rd year PhD Student, joins me to discuss on this episode of Talks with SEOs (#TwSEOs).

Check out Matthias on LinkedIn.

Watch the video conversation with Matthias on YouTube.

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Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.