Jon Birchall is Director of Editorial Strategy at LADbible Group. He joins me on this episode of Talks with SEOs (#TwSEOs) to have a conversation about The Church, The State and The North Star.

The commercial and content arms of media businesses can, should, must evolve into a more collaborative journey.

The church-and-state relationship between the commercial and content arms at organisations requires one north star, the same north star. From senior leadership to the teenage disruptor, everybody in the organisation has a part to play for a prosperous journey.

What is this north star? Is it discovered by church, the state, or both? What is the driving force behind the leap of faith both church and state must make? Jon Birchall and I discuss on this episode of Talks with SEOs (#TwSEOs).

Check out Jon on LinkedIn.

Watch the video conversation with Jon on YouTube.

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Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.