On this episode of Demystify Innovation Jonathan Foster and Hanna Sörefelt have a fascinating conversation with innovation professional Johan Fredriksson, who carefully leads us through the six steps needed to build a successful strategy.

We talk about culture and wonder if culture really eats strategy for breakfast? And we hear from a company that has taken Johan’s advice to heart. We meet Cecilia Granath and discover how applying systematic innovation makes a difference at Tyrèns