Launching season two of Blogging and Beyond, Patsi Krakoff and Denise Wakeman of The Blog Squad, interview Internet Strategist, Lena West, CEO of xynoMedia Technology, about the state of the Blogosphere. Lena will share the trends she’s seeing in how businesses are leveraging the blogosphere, what’s working and what’s not. We’ll address how to manage the overwhelming amount of new “social media” tools popping up nearly every day and how to get the most ROI from the blogosphere.