Does your business name make people go “Huh?” … or do they understand immediately what you do and remember you for your expertise? Liz Goodgold talks to The Blog Squad about the importance of branding for solo business owners, authors and speakers. Author of DUH! MARKETING: 99 Monstrous Missteps You Can Use to Learn, Laugh, and Grow Your Business, Liz share’s her “lizdom” that’s made her a media darling.