I sat down with Sheila North Wilson, Grand Cheif of MKO, and Matthew Tenbruggencate, Director of Communications for Winnipeg Chamber of Commerce to talk the importance of context in news media. Both are Creative Communications grads and have previously worked in news media. We start by outlining exactly what context is before getting into its role and place in different forms of media. Context helps us understand information and stories, and when it's restricted or missing completely, we don't get the same message. Matt and Sheila relate their experiences working as journalists and still conveying the whole story.