In episode 102 of the Dermhealth.co Podcast, Marni delves into an enlightening conversation with the innovative minds behind Home of Aesthetics, Sophie Lucas and Jess Goldenberg. With nearly three decades of combined experience, Sophie and Jess share their journey and the seismic shifts in retail and wholesale within the professional beauty industry. Their groundbreaking platform aims to bridge the gap for emerging brands, empowering them with strategies to thrive in the wholesale landscape.

The episode uncovers the most common misconceptions in retailing, highlighting the transition towards online platforms and the challenges of establishing wholesale relationships. Jess and Sophie emphasise the importance of customer data analytics in crafting effective retail strategies and discuss the hurdles in product distribution. They also shed light on sustainability and ethical practices, underscoring their significance in today's beauty and aesthetic markets.

Key insights include:

1. The critical role of understanding and adapting to the evolving landscape of retail and wholesale.
2. The power of leveraging customer data and analytics for personalised retail strategies.
3. The importance of sustainability and ethical practices in building a trustworthy brand.

Learn more about the minds behind Home of Aesthetics and how they're shaping the future of the beauty industry. Discover their platform designed to support small independent beauty businesses and foster growth through collaboration.

Learn more about Home of Aesthetics:

• Website: https://homeofaesthetics.com.au/
• Instagram: https://www.instagram.com/hoa_australia/
• Facebook: https://www.facebook.com/homeofaesthetics.au
• Jess’ LinkedIn: www.linkedin.com/in/jessica-goldenberg-b3782130/
• Sophie’s LinkedIn: www.linkedin.com/in/sophie-lucas-0b4598153/

Be sure to subscribe to the podcast and follow us on Instagram @dermhealth.co and @digitalhealth.co for more informative content on skin health and technology.

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