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Greg Jackson, entrepreneur

Greg Jackson, entrepreneur

Released Sunday, 5th November 2023
Good episode? Give it some love!
Greg Jackson, entrepreneur

Greg Jackson, entrepreneur

Greg Jackson, entrepreneur

Greg Jackson, entrepreneur

Sunday, 5th November 2023
Good episode? Give it some love!
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Episode Transcript

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0:01

BBC Sounds Music Radio

0:03

Podcasts Hello, I'm Lauren Laverne

0:06

and this is the Desert Island Discs podcast.

0:09

Every week I ask my guests to choose the eight

0:11

tracks, book and luxury they'd want to

0:13

take with them if they were cast away to a desert

0:15

island. And for rights reasons,

0:18

the music is shorter than the original

0:20

broadcast. I hope you enjoy listening.

0:30

Music

0:44

My cast away this week is Greg Jackson,

0:46

the founder and CEO of Octopus Energy.

0:49

In just seven years, it has become the UK's

0:52

second largest domestic energy provider with

0:54

over 5 million customers and is one

0:56

of Europe's leading investors in renewables.

1:00

The company shook up the established energy

1:02

market through innovative technology. Its

1:04

operating system, the enjoyably named

1:06

Kraken, is now used by suppliers,

1:09

including many rivals, around the world

1:11

and is estimated to be worth billions in

1:13

its own right.

1:14

But as well as being a CEO who understands

1:17

the global market, he's one who knows

1:19

how it feels to be scared to open your gas

1:21

bill. He grew up in a single-parent

1:23

family in Halifax where money was tight

1:26

and the supply was sometimes cut off after a final

1:28

demand went unpaid. He was

1:30

entrepreneurial from a young age. He tinkered

1:33

with tech and became so successful as

1:35

a bedroom coder that he left school

1:37

at 16 to work for a games manufacturer.

1:40

Later, he returned to education and studied

1:42

economics at Cambridge where he began honing

1:45

his business strategy. He says, I'm

1:47

not going to tell everyone they should be an entrepreneur

1:49

and go and do it, but what you shouldn't

1:51

do is sit there wishing for a different life.

1:54

Either do it or don't. Greg Jackson,

1:56

welcome to Desert Island Discs.

1:57

Thanks for having me. Greg

2:00

you are clearly someone with drive is

2:02

it a powerful motivator for you today

2:04

as much as it ever was? Yeah it is I don't

2:07

necessarily think drive is a good thing by the way it

2:09

enables you to do a lot but

2:11

I think it also means you're often very restless and certainly

2:14

for me it means I'm not very good at relaxing

2:16

not great at watching movies but I

2:19

wouldn't change a thing. How

2:20

and where do your best ideas

2:22

come to you I wonder

2:23

Greg? It's always when you're

2:25

getting your hands dirty so if I'm

2:28

with some of our engineers software engineers

2:30

and seeing what they're capable of and then realizing how you can

2:32

solve a problem elsewhere in the business. I think a lot

2:35

of people in companies and other organizations

2:37

will go away for an innovation session or sit there and trying to

2:40

think of ideas but of course you can't

2:42

think of ideas on demand not good ones.

2:45

Last February I was walking home it was 10

2:47

o'clock 10 30 night bitly cold and

2:49

I knew that in the energy crisis the early stages

2:51

of it then some of our customers will be scared to put their

2:54

heating on but I remembered a conversation

2:56

I'd had with a PhD engineer who said look it only

2:58

takes 40 watts to heat a human and

3:00

a gas bottle is 10 000 watts so

3:03

if we can get 40 watts into someone we can

3:05

keep them safe and warm. So I phoned

3:07

up our chief product officer and

3:10

it's 10 o'clock at night 10 30 and I said look can

3:12

we get 5 000 electric blankets and when

3:14

someone's speaking to our team and they're worried about

3:16

their health because they can't they're worried about turning their

3:18

heating on send them one we

3:20

didn't announce it. The last thing I wanted was kind

3:23

of people saying energy company says you can't turn heating

3:25

on but but actually it came

3:27

out on social media. It did after a

3:29

few months some of the customers were so happy

3:31

they posted social media I think we ended up

3:33

giving away 40 000 electric blankets to help people

3:36

our customers really matter to us and having

3:38

custodianship for that rather than just selling

3:40

electricity and gas I think that's kind of

3:43

such a source of the innovation.

3:45

Right it's time to get stuck into your first

3:47

disc Greg Jackson what are we going to hear?

3:49

When I was about 16 we'd

3:51

just finished GCSEs and with three mates

3:53

we went camping across North Yorkshire

3:56

we had very little money and tents

3:58

on our backs and camping beans in the bags and

4:01

we had a little radio, a little FM radio that could pick

4:03

up two radio stations almost all

4:05

the time at least one of them was playing. Yas and

4:07

the plastic population, the only way is up.

4:10

There are four 16 year olds who don't

4:12

really know what camping gear is, yomping

4:15

across, I don't know, a place like Ozmuthaly in

4:17

Pickering, and a very peaceful

4:19

countryside with that blaring out of the tiniest

4:22

radio you've ever seen. The

4:35

only way

4:39

is up, Yas and the

4:41

plastic population.

4:53

So

4:59

Greg, I want to go back to the beginning. Your dad Brian

5:01

was a surveyor in the army and you were born

5:04

on a base near Hanover, Germany, 1971.

5:06

What do you remember about your early years there?

5:08

My first language was German.

5:10

I think my mum at the time was very keen that we

5:13

integrate. So did you, you didn't live

5:15

on the base then? No, I think she actually had us live

5:17

in the town and she spoke fluent

5:19

German and it was my first language. I still remember being

5:22

chased around the house with mum shouting, you

5:24

know, schnell, schnell. So, you

5:27

know, there was that sort of early exposure, but

5:29

sadly I've lost on with German now.

5:30

So your mum and dad both

5:32

came from Halifax?

5:33

Yeah, look, I mean, they were both super bronic

5:35

people, but because of the social structure at

5:37

the time, they both left school at 16. I think they

5:40

both had A's at O level or something

5:42

like that.

5:42

They should have gone on to university, but didn't

5:44

have the opportunity.

5:45

It would be more likely today that that would

5:47

be what happened. And so I think they were quite cosmopolitan,

5:50

but came back to the UK when I was about three

5:52

years old. So it is a very brief

5:55

period of my life. Your

5:56

dad left the army and the family came back to Halifax.

5:58

How did they adjust to be?

5:59

back in the UK. I'd found

6:02

a job in construction working

6:04

on surveying road building projects.

6:06

I mean typically those projects

6:08

are wherever they are and so we didn't

6:10

see much.

6:11

And it wasn't long after they came back that

6:13

your mum and dad told you that they were going to get a divorce.

6:16

Do you remember the moment they told you?

6:18

Yeah I do. I was I think

6:20

I was seven or eight years old and

6:23

they sent me on the washing machine which is kind of a super

6:27

high level I guess for parents and told

6:29

me yeah that dad

6:31

would be leaving and I remember it

6:34

really hit me. I think it's about that age

6:36

when a boy sometimes

6:38

transfers his closest parental

6:41

imprint from mother to father and I think it's around

6:43

that time so for me personally

6:45

it hit me hard. I

6:46

could see that you feel the emotion of it now looking

6:49

back.

6:49

Not long afterwards mum took me

6:51

to a sort of child psychologist

6:54

or therapist and we've called it these days provided

6:56

by a local council and it

6:59

was transformative actually. One or two sessions made

7:01

a world of difference and probably gave me

7:03

the confidence and everything that has

7:06

helped me be who I am and I'm really grateful

7:08

for that.

7:08

I think we better have some more music Greg your second

7:11

choice today what have you gone for and

7:12

why? This is one of the first records I ever

7:14

bought. There's a small record shop in Halifax

7:17

and we used to get the bus home from school so

7:20

I could drop by and flick through. At

7:22

the time I had a babysit whose boyfriend

7:24

had a motorbike and they were both into heavy metal and

7:27

so I had this kind of early indoctrination.

7:29

The song is Run to the Hills by Iod Madon

7:32

laden with meaning and

7:35

also with the most powerful optimistic

7:37

driving. Run

7:51

to the hills

7:55

Run for your life I

8:02

am maiden

8:05

and we're

8:10

on to the hills. Greg

8:12

Jackson did life change for you after

8:15

your dad left the family home.

8:16

I don't think I noticed it in that way. It was interesting

8:19

when I was at school once and someone told me about their dad telling him off. It

8:21

was like, what, your dad told you off? It

8:23

didn't feel like, you know, I almost

8:25

didn't feel like something I missed. And then mum

8:27

was incredible, you know. I think

8:30

when they first got divorced, she had no job. She started

8:32

working in a pub in the evening. She studied by

8:35

day to get a degree. She had three kids,

8:37

you know, I was about eight, my sister was about seven and my

8:40

youngest brother was a baby. I think she's

8:42

about four for eight. She'd get on the bus

8:44

to get in the central high facts, come back

8:47

carrying

8:48

all the week shopping and carrier bags. We

8:50

had so much freedom. Mum's way of making

8:53

it all work was to devolve responsibility

8:55

and freedom to us as kids. I was probably about 10

8:57

or 11 years old when she said, right, there's a thing called family

8:59

allowance. I get a few quid off the government every week.

9:02

I'm supposed to spend it on clothes and food for you. So from now

9:04

on, I'm going to give it straight to you and you can buy your own

9:06

clothes and things like that. Having that freedom early

9:08

and for example, I chose not to buy clothes. I bought

9:11

little bits of electronics and tinkered.

9:14

So I think I truly relish the freedom

9:16

and the creativity that we had as kids.

9:18

How did she manage all

9:20

of those financial emotional pressures

9:22

that she must have been under and were you

9:24

aware of how much she was dealing

9:27

with you paint a picture of her on the bus with

9:29

a week's shopping at not even five foot tall

9:31

and three kids. I mean, you can

9:33

see it.

9:33

She was really emotionally open.

9:36

But I mean, most of the time she wasn't struggling. She was working

9:38

with I mean, not only did she do a part time job

9:41

and study and bring up three kids and anyone's

9:43

bringing kids as part of a couple knows how

9:45

hard it never mind doing on their own never

9:47

mind in that situation. But she also spent,

9:50

you know, her spare time, I don't know

9:52

where that came from campaigning, you know, for the

9:54

stuff she believed in, she helps women's refuges. She

9:56

was part of the CND movement. She used to

9:58

go marching.

11:59

shipping forecast read by Eugene

12:02

Fraser, the grandmother, Greg Jackson.

12:04

I know you didn't see much of your father when you were growing up,

12:07

but the two of you did reconnect later. How

12:09

did it happen and what's your relationship like today?

12:11

I think he's incredibly

12:14

smart and funny and he's

12:17

a big fan of rugby league of

12:19

Halifax. And also by the way, of

12:21

Halifax Town Football Club. And both

12:23

of them end up coming to Wembley sometimes and he's like living

12:26

in London. He always comes and stays and it's

12:28

so nice to have him there and share his passion

12:30

for

12:31

blue and white.

12:32

My dad and I look the same. Like if you look at a photo of my

12:34

dad when he was young, he looked like me. I

12:36

therefore know what I'm going to look like when I'm older. It

12:38

kind of gets you by the heart.

12:40

So at school you did well in your exams,

12:43

but you decided to leave at 16 as soon as you'd

12:45

finished your old levels. Why did you

12:47

want to do that and how did your mum react?

12:50

I think the kind of

12:51

freedom responsibility that mum had given us meant

12:54

that there wasn't really any discussion. There

12:56

wasn't really, I don't remember any expectations

12:59

that I was trying to fulfil by staying

13:01

in education. I was with that generation

13:03

of bedroom programmers that learnt to code

13:06

on a single-air spectrum and

13:08

you could feel that was a moment in time and that

13:11

really appealed. So I think it started probably a bit

13:13

younger than that. I mean I remember about the age of seven or

13:15

eight getting those electronics kits

13:17

that you get for kids, I've got one for Christmas I think, where

13:19

you make lights and buzzers and things. And

13:21

I remember probably about that age actually, taking

13:24

the wall clock off the wall and

13:26

then wiring it into a

13:28

tape recorder to create a

13:30

music alarm clock. Now it was 240 volts

13:32

and that was when I got my

13:35

first bad shock. So I was

13:37

learning that stuff quite early and when we moved

13:39

to Saltburn, there was an electronics

13:41

shop there with this lovely guy that

13:44

ran it. I used to go in and say look can

13:46

I buy a couple of transistors and some capacitors and resistors

13:48

or whatever. And he'd start talking

13:50

to me about more advanced circuits

13:52

and how different microchips would

13:54

work and point me at books

13:56

that I could learn from. And it was always

13:59

that joy of building. solving problems

14:01

see law school and then became a freelance

14:03

code is a video games he first game

14:06

didn't go down to well though by know

14:08

if you look to the software guys elegant

14:11

great code coding lovely air

14:13

but the game is not from supplies and stuff

14:16

as the what was it cause it was professional wrestling

14:18

simulator and the people

14:21

as want your for said milk in the publisher and

14:23

i was gutted assume was at the months of work

14:25

and was not get paid anything and think

14:28

what that's haunt me was this incredible lesson that

14:30

it doesn't matter what how good you for your work

14:32

is what matters is is it more

14:34

customers want and my credit

14:36

there was something cousins

14:39

wouldn't want to the ultimately your game is gonna

14:41

be some supplies to the matter what recording is nothing

14:44

that lesson stuck we may sovereign technology

14:46

business since and i'm always thinking about

14:48

what more is it with a for customers rather

14:50

more is it reading for self

14:52

survived this point in life i think your mom

14:54

it got a job as a sociology lecturer

14:56

at a set of education college and in red cat

14:58

and need to family to sell densities

15:00

nearby it's he said in halifax

15:02

so where where you live in

15:04

my grandparents a controlling sustain

15:06

their house or you

15:07

around and around in there at sixteen as classic

15:09

responsibilities and it for sixteen year old

15:11

looking us yourself

15:13

up to conceal a dot a so

15:15

perfectly norman united com very

15:17

basic males churning of freedom

15:20

testimonies it grants your

15:22

first choice today what's next in

15:24

line

15:24

while i was living with susan

15:26

during the am video games you'd

15:28

see played a concert around high park and

15:32

i've never been so big music event

15:34

before you tube is tiny

15:36

door and assistance but the music was

15:39

so powerful you to something

15:41

that is or is will turn to my

15:43

place was have email and i'm is

15:45

hard to track the am i saw him

15:47

family maybe

15:49

residents of it with me sad desire to keep

15:51

on making

16:00

I still haven't found

16:02

what I'm looking for.

16:26

So

16:29

Greg Jackson, when you were 17 you decided to

16:31

return to education and take your A-levels

16:33

at a local college. You then got a place

16:36

at Cambridge University to read economics.

16:38

What made you decide to go back to school?

16:40

After

16:42

discovering that it was possible to spend

16:44

several months working and not get paid for it, I

16:46

thought I want to make sure I've got fallback plans.

16:49

And I did an economics A-level and I

16:51

just fell in love with the subject. It's not about

16:53

money, it's about people and resources. I

16:56

found it absolutely inspiring because our

16:58

entire lives are governed by, you know, do we

17:00

have access to the resources we need or that we want? And

17:02

how do we make more of those resources without trashing

17:05

the natural resource of the planet?

17:06

So if you went to Cambridge to study

17:08

economics and it was there that you met James

17:10

Edison who now works alongside you at Octopus.

17:13

The two of you developed your first tech project together.

17:16

What was it?

17:17

James and I were on the sort of student council,

17:19

the version of the Student Union there. We

17:22

organized events and we organized one very

17:24

big event and we

17:26

decided to use technology to the

17:28

security. We did infrared barcodes

17:30

back in 1992. So it

17:33

was like a club night then or a ball or

17:35

something. What kind of event was it? A bit of everything.

17:37

You know, we had live bands, we

17:39

had hypnotists, we had people

17:41

dressing up in sumo suits, we had

17:44

Velcro, you know, barfly jumping

17:46

where you put Velcro on the wall and spring into

17:48

it. It starts at 6pm,

17:50

ends at 6am. It was kind of our

17:52

first tech project. It was also our first kind of

17:55

business venture. After

17:57

university you joined Procter & Gamble's

17:59

graduate scheme. working in marketing

18:01

but you left there after four years, why

18:03

didn't you want to stay?

18:04

I could feel that I was getting more

18:06

and more tempted to stay on a corporate conveyor belt and

18:09

life would be comfortable and easy but I

18:12

wanted to make more decisions, I wanted stuff I did

18:14

to matter, not to feel like a small cog

18:16

in a massive machine and so I just

18:19

had to leave.

18:20

You got a job as commercial director

18:22

for a company called Richmond Mirrors, which

18:24

funnily enough made mirrors, and after a couple

18:27

of months the owners promoted you to managing director

18:29

and that was your chance to run something, I think

18:32

you're about 27 then, so pretty young

18:34

to be given that responsibility, can you remember

18:36

how it felt?

18:36

When I took it on, I don't know, we had 60 or 70

18:39

staff and a half a million pound overdraft

18:41

and a half a million pound overdraft limit and every month

18:43

to begin with was just about making sure that

18:45

we could look after the team financially

18:48

and then find what was it that would break

18:51

us through. So we had a couple of

18:53

Paris-Négros catalogue and they sold OK. So

18:55

these are mirrors? Mirrors, yeah. But

18:58

I opened the catalogue and noticed that of course

19:00

when you look at a picture of a mirror you can't see the frames, it's

19:02

tiny. What you see is just all the mirrors

19:04

look the same. So we designed a mirror with really

19:07

fat frames which meant in the August castle you could

19:09

see the design and it

19:11

sounds like hotcakes. Kind

19:13

of like small detail in a way transformed

19:16

the business and I remember I used

19:18

to go to Pine and everyone there would be a lawyer

19:20

in a management consultant and I was like I manufacture mirrors.

19:23

But I loved it. I loved the autonomy, the freedom

19:25

and the creativity we had. It's real. You

19:27

know you could go into the factory floor, operate the machines,

19:30

talk to the team and let's drive a forklift truck. It

19:32

was fantastic.

19:33

I think we'd better have some more music Greg.

19:35

This is your fifth choice today. What's

19:37

it going to be? What are you taking to the

19:39

island next and why? When I was at university

19:41

we were organising these events. We had

19:44

attractions like the Velcro suits

19:47

but also fantastic music that would

19:49

get everyone up and dancing. And

19:51

I remember time again dancing to Dizzy

19:54

by Vic Reeves and the Wunderstaff. It was

19:57

just such a fun time. All of you mates.

19:59

Wendy

20:31

Hit me and the wonder stuff with

20:33

busy Greg Jackson, the mirror

20:35

company was sold in the year 2000 and

20:38

you walked away back then with a six figure some

20:40

then in 2003 you co founded a tech

20:42

business that built software and databases

20:45

for clients now by 2011 you

20:47

were looking for a new challenge and you found one in the form

20:49

of the energy market. Why energy specifically?

20:52

Energy stood out, you know globally.

20:55

It's a two trillion dollar sector and yet it was running on

20:57

software. It's two or three decades old and

20:59

when I thought about it's not hang on. That's why services

21:01

so bad because you have computers

21:04

as no because I was sitting in front of six different systems

21:06

trying to help a customer. You've got brilliant

21:08

people held back by technology and then we

21:11

pay too much for it back then. You

21:13

know, there are a lot of stories about energy costs, which of course

21:15

a dwarf by the current crisis, but

21:17

you could see that the roots of cutting costs

21:19

was going to be innovation. You

21:22

just had a personal

21:22

connection for you as well. You know,

21:24

having grown up in a house where the

21:27

relationship with basic service

21:29

providers was stressful and fraught

21:31

and a little bit unpredictable.

21:33

I just remembered that cutting

21:35

off moment and the phenomenal

21:37

stress of final demands and

21:40

it really understanding the extent to which if

21:42

you're selling watches, it's fine to

21:44

try and make expensive products. But if

21:46

you're saying something everyone needs like energy,

21:49

we've got

21:50

a moral imperative to try and drive the cost

21:52

down and that we could see that technology could do

21:54

that.

21:55

But I think it was a night in the pub that really

21:57

clinched it for you. Tell me about it.

23:54

Count

24:00

your money when you sit at the table. There'll

24:02

be time enough for counting when the dealing's done. It's

24:04

not really about money. It's

24:07

really about, while we're living our lives, we

24:09

can't declare success or failure. That

24:11

all comes at the end.

24:12

Is that a motto that you live by?

24:15

Yeah, it is. And when people say, look, you've been successful,

24:17

it's like, I don't know if we have yet. We've

24:19

had lots of successes, but a bit like

24:22

the gambler. During the game of poker, they'll play

24:24

many hands, they'll win some and they'll lose some. They

24:26

don't know till the game's over. And I think, yeah,

24:28

we've got to be humble all the time and recognize

24:31

that we've got to just keep on working

24:33

unbelievably hard, rather than

24:35

at any point getting comfortable.

24:38

And this face lost all expression

24:41

that if you're going to play the game,

24:43

boy, you've got to learn to play

24:45

it right. You've got to know

24:47

when to hold up. Know

24:50

when to hold up.

24:52

Know when to walk away. Know

24:55

when to run. You never

24:58

count your own. You're

25:00

sitting at the table. There'll

25:03

be time enough to count

25:06

when the deal is done.

25:11

Kenny Rogers and the gambler. Fred

25:13

Jackson, when you started the business, you were taking

25:15

on a sector that had been dominated by what

25:17

were then called the Big Six energy firms. And

25:19

you became known as something of a disruptor. How

25:22

do you feel about that term?

25:24

You're wincing. I

25:27

don't like the term, but really it's that

25:30

challenge. It says, look, energy has been a sector

25:32

for 150 years. Most of the way that

25:35

it's been thought about has not really changed dramatically

25:37

in that time. And yet, by the way, the energy sector is going to

25:39

change more over the next 10 or 15 years than over the

25:41

last 100, because we've got to

25:44

increasingly use renewable energy

25:46

rather than fossil fuels. Cars will go

25:48

electric not because of legislation, but because

25:50

electric cars are better, and they just then keep getting cheaper.

25:53

Heating will go electric because it's going to keep

25:55

getting cheaper and will get better. All

25:57

of that is changing.

26:00

that we can bring. Now is that disruption?

26:03

I don't know, it's improvement, it's an upgrade.

26:05

Last year you took over bulb energy

26:07

which had collapsed as a result of the energy crisis

26:09

and you're in the process of buying Shell's household

26:12

energy business in the UK and in Germany. Isn't

26:14

there a danger that octopus energy will get

26:17

too big and that the customer service you pride yourself

26:19

on will start to suffer?

26:21

Actually I think it's easier to provide better services

26:23

as we get bigger because if you

26:25

take a problem only one customer had when we were small, we might never

26:27

have a hundred or a thousand or ten thousand with it so

26:30

we can create better solutions in the technology

26:33

to remove those problems. We can learn

26:35

more and we can reapply learnings across the world.

26:37

And of course you've been growing the business

26:40

alongside bringing up your family. You've

26:42

got two boys, Lucas is 16

26:44

I think and Zach is 6 and you

26:47

don't live with their mum but they do stay with

26:49

you a couple of nights at a week

26:51

and alternate weekends. How

26:54

do you juggle the competing demands of work

26:56

and family? I mean you're running an international business

26:58

now.

26:58

Travel means that it's much harder

27:01

now than actually it was even just working hard

27:03

before and so because

27:05

of this the importance of particularly the Wednesday night

27:07

with the boys. I've done things like flying

27:09

to Japan on a Sunday night. I

27:11

get to Tokyo Monday morning, meetings there, meetings

27:14

in Yokohama Monday afternoon, dinner in Tokyo

27:16

Monday evening and then plane overnight

27:18

to Sydney, meetings in Sydney

27:21

on Tuesday morning and then to Melbourne,

27:23

meetings in Melbourne Tuesday evening and back on

27:25

plane to get to the UK in time for

27:27

school pickup on a Wednesday and that

27:30

sort of thing is quite hard. I

27:32

talk to the boys about it, I try to be present

27:35

but if something happens then I take

27:37

a phone call. That phone is what enables me to

27:39

be here and I'll get rid of it as quick as I

27:41

can. I'm not massively

27:44

into cooking, I'm not a very good cook but I think for the

27:46

boys it kind of shows love. I was cooking

27:48

spaghetti and fish fingers, I mean

27:50

a quality meal. Italian

27:54

classic. Getting a phone call, cradling a phone because

27:57

my headset had fallen out and then

30:00

It's easy to say it's not about the money For

30:03

people who've got no money. So money's really important.

30:05

I think I know that person from childhood You

30:08

know for me all my money's tied up in the company.

30:10

It's coming successful

30:11

then

30:12

I'm very well off

30:14

And how do you answer those who think that

30:16

this is all very shrewd PR? I

30:18

mean however laudable your intentions your

30:20

company is primarily concerned with making money

30:23

Yeah, look, I mean first of all, I'm not ashamed that we

30:26

will have to make money after all Investors

30:29

have put an awful lot of money in but you know the

30:32

real challenge is the system needs

30:34

completely overhauling And

30:36

if we can use the investment we've received

30:38

in conversations like this to talk about

30:41

a cheaper system Then there's room to

30:43

slash prices and you

30:45

know for companies to make a little bit of profit Are you optimistic

30:48

about what the future holds? I'm really optimistic

30:50

about energy I know that all the solutions

30:53

are there for a cheaper cleaner energy system The

30:55

combination of wind and solar electric

30:57

cars long-distance cables connecting Continents

31:01

so we can ship lectures in where it's sunny to where it's not

31:03

for where it's windy The UK could be a clean

31:05

energy powerhouse because it's windy here a lot.

31:08

We've got fantastic wind We don't

31:10

need to be at the mercy of a

31:12

global fossil fuel sector

31:14

You've got a new challenge ahead Greg.

31:16

You're off to the desert island in a minute. How will

31:18

you approach life

31:19

there? People pay a fortune to go

31:21

on sunny beach holiday true and I've

31:24

got one to myself That's amazing. So

31:26

first of all, I'm gonna make sure I enjoy it, but

31:29

I'll be restless So I'm gonna want to spend

31:31

as much of the time as I can doing two things

31:33

I think one is build stuff to make

31:35

the island ever more enjoyable Maybe build

31:38

a surfboard like let's make the most of the thing

31:40

All right, but also trying to build stuff

31:42

to leave the island because I'm gonna love it I've

31:44

got a try to go back

31:46

to attempt escape quite early then I don't

31:48

want to call escape because I

31:51

want to make sure I'm making the most of this but

31:53

I would love the opportunity to Explore

31:56

the places too. I might quite like this. I might

31:58

want to come back as well. Okay,

31:59

you just want the opportunity Yeah, excellent.

32:01

Well one more track before we send you to your

32:03

island final choice today. What's it gonna be?

32:05

It's Rockaway Beach by Motorhead,

32:08

right? And this is covering Ramones. Yeah,

32:11

it's covering Ramones and Lemmy's gravelly

32:14

voice it's so human. This is

32:16

a song about enjoying yourself on the

32:18

beach and whilst

32:20

I'm working on Making the

32:22

beach better and indeed perhaps finding ways to

32:25

explore. I got this banging I

32:32

I

32:56

A Final

33:00

track for you then Greg Jackson it is time

33:02

to send you away to the island I'm giving

33:04

you the books to take with you the Bible the

33:06

complete works of Shakespeare. You can take another

33:09

book of your choice

33:09

What are you gonna go for? I'm gonna take a book

33:11

called the Apollo guidance computer

33:14

manual it's been by the side of my bed on

33:16

and off for years now and I

33:19

turned to it and just randomly

33:21

open pages now it's basically about

33:24

the computers that form the guidance

33:26

system that took men's the moon

33:28

in 1969 but the reality is it's

33:31

a story of unbelievable

33:33

human ingenuity

33:35

It's yours. You can also have a luxury

33:37

item to make life more enjoyable or

33:39

for sensory stimulation on the island What

33:41

have you gone for? I'm gonna take a pinball machine.

33:43

It's this combination of the physics

33:46

and the electronics and Actually

33:48

pinballs got quite deep gameplay with a

33:50

storyline and so the one

33:52

I want to take is one called monster bash and And

33:56

it's a whole series of fantastic rocky

33:58

tracks that you unlock by achieving

34:01

certain goals with the pinballs. It's

34:03

going to be solar powered and it's going to be on full volume because

34:05

there's no one there to complain.

34:06

Monster bash it is, it's yours. And

34:09

finally which one truck of the eight that you've

34:11

shared with us today would you save from the waves

34:13

first?

34:14

One day like this because every time I listen

34:16

to it I'll be pitching

34:18

the boys.

34:19

Greg Jackson thank you very much for letting us hear

34:22

your desert island discs.

34:47

Hello I hope you enjoyed my conversation

34:49

with Greg. We'll leave him playing very loud

34:52

pinball on the beach I think. We've cast

34:54

away many people from the business world including

34:56

Tom Ilube, Deborah Meaden, Joe Fairley

34:59

and John Cordwell. You can find these

35:01

episodes in our Desert Island Discs program

35:03

archive and through BBC sounds. The

35:06

studio manager for today's program was Sue Mayo

35:08

and the producer was Paula McGinley. Next

35:11

time my guest will be the film studio executive

35:13

Dame Donna Langley. I do hope

35:16

you'll join us.

35:30

Hi I'm Robin Ince and I'm Brankoxt and we

35:32

want to tell you about a great series we've

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made for BBC Radio 4. Let's just say it's average.

35:37

It's above average. Each one is a handy little

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guide to everything from the supernatural

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to the meaning of infinity. Supernatural

35:44

one I'll be sure because there's no such thing. I am

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so gonna haunt you for saying that. We put

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the best moments from the past 27 series

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of the show that's nearly 15 years worth to

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bring you some of the most surprising science

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and sometimes hopefully in your judgment some

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of the funniest moments with guests. including

36:01

Steve Martin, Brian Blessed, Josie

36:03

Long and some scientists, lots

36:05

of scientists as well. Listen now on

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BBC

36:08

Sounds.

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