This week we talk about mental illness and how difficult it is for non profits to drive awareness and receive vital funding. What's the best way to engage people and rally them to support the cause? Learn more about Free In Dreams at www.freeindreams.org.

Also, a strange discrepancy in some ecommerce analytics. Most of the trafficis coming from mobile, but all the conversions are on desktop. What gives?

Finally, reactions to a blog post about what makes for great UX writing. Linkto that blog post from NomNom: https://blog.nomnom.it/the-3-elements-of-great-ux-writing-7639e7ad22f4

Email your questions to [email protected] and we'll answer them!