In this episode of Design by Committee, we chat with Ryan Wilson from Axe and Tiller! Topics include:

• The new rules of golf, and how tech might be used to ease such a big transition
• How we can use data to actually drive innovation, and move past simple reporting
• Balancing being visionary and grounded, and using data to help
• The dangers of video-based research, and the upside of using diary studies for research
• The trouble with surveys, and ideas about how to better collect feedback
• Retail experience design

We'd love to have you as part of our show! Call in at 813-485-4866 or email [email protected] to join us and chat about your questions and comments!