In this episode, Luigi and Ravi dive into the vibrant transformation of Reddit's rebrand. As Reddit gears up for a potential 2024 IPO, our host explore the brand elements, from the beloved Snoo mascot to the unique terminology of 'r/' and the iconic upvote-downvote mechanisms. Pentagram, the design powerhouse, plays a crucial role, identifying four key traits that define Reddit's essence.

They discuss the character development process, from rendering the 2D Snoo icon in 3D to introducing a menu of emoji-like Snoos. Also, they mention the new core illustration style, featuring heroic 3D icons. How the typeface undergoes a transformation with Reddit Sans and the addition of a conversation bubble, mirroring core user actions.

Additionally, Luigi and Ravi highlight how motion design takes center stage, relying on multimodal elements, including a character hero with an expressive antenna. They explore the simplified color palette and its impact on Reddit's use and product development.

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Where to find Luigi and Ravi:

• Check out: byus.design

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• Follow Ravi on Twitter: https://twitter.com/raviisoccupied

Referenced:

• Reddit Rebrand by Pentagram: https://www.pentagram.com/work/reddit/story

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