The Design Of isn’t a podcast about graphic design. It’s about the intentional design of how we live, lead, create—and pursue what matters most.

Hosted by brand strategist and storyteller Justin Ahrens, The Design Of explores the moments, decisions, and values that shape how people find purpose, navigate change, and create meaningful impact in their lives and work.

Through powerful, human-centered conversations with startup founders, bestselling authors, artists, teachers, business leaders, everyday innovators, and even Olympic medalists and an Oscar winner—each episode reveals what it really takes to build a life (and legacy) with intention.

Whether you’re leading a business, building a brand, making art, or simply trying to live more intentionally, The Design Of invites you to pause, reflect, and reconnect with what truly matters.

Brought to you—intentionally and with purpose—by Rule29 and O’Neil Printing.

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