What is Cusp? – It's a conference about the design of everything.What exactly happens at Cusp? – It's a question we get asked all the time. Attendees even have difficulty articulating what they experience or learn – the takeaways – from two days of intensely focused broadness. But they're hooked on whatever it is. Why?Because what happens at Cusp doesn't really happen at Cusp. – It happens later, in a brainstorming or ideation session, during an innovation exercise, or in a quiet moment when an idea forms where nothing existed before. What happens at Cusp happens in the minds of the people who take it all in and take it home with them.