Peter Arnell, a titan of the advertising industry, was hired to redesign the Pepsi logo. No words can fully encapsulate the insanity of what he produced.

For the full experience on this episode, you can follow along with the insane BREATHTAKING PDF here: https://www.goldennumber.net/wp-content/uploads/pepsi-arnell-021109.pdf

Lemon Demon (Neil Cicierega)'s song about Pepsi Breathtaking:https://www.youtube.com/watch?v=EAG7pye0V1g

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Desperate Acts of Capitalism is a comedy podcast about money, marketing, and how it all goes wrong. Join us on our magical journey through a wonderland of burning money!

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Sources:https://adage.com/article/agency-news/end-era-omnicom-s-arnell-group-close/240387 https://find.xyz/map/the-rise-and-fall-of-the-arnell-group https://www.ahundredmonkeys.com/peter-arnell-tries-his-hand-at-damage-control/ https://www.contobox.com/blog/50-oranges-a-day/ https://www.newsweek.com/crazy-genius-brand-guru-peter-arnell-76137 https://gawker.com/244608/new-yorks-worst-bosses-peter-arnell