Tubi, a free streaming service with deep Michigan roots, is making waves in the industry. CEO Anjali Sud, a Detroit native, is bringing the Detroit Lions Thanksgiving game to viewers in 4K, marking a significant milestone for free streaming. Tubi also boasts a large collection of films by Detroit filmmakers and has recently reported one billion hours watched per month by its 100 million active users. The services success is driven by consumer demand for choice, access, and variety without increased prices.

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