In the dynamic landscape of organizational leadership, crafting a compelling mission, vision, and set of core values is more than just a mere exercise in wordsmithing. It's an intricate process that lays the foundation for an organization's identity, purpose, and direction. Through this conversation, we'll uncover the tips to crafting impactful mission and vision statements, identifying authentic core values, and translating these guiding principles into actionable strategies. We’ll talk about the difference between mission, vision, and values, but why all three are needed. A healthy and memorable mission and vision breathes life into your organization’s soul. Healthy and memorable values are the backbone that give stability. Joining to help unpack this vital organizational conversation is Bill Gensel!