Guest BioHeather Wilde is a noble high elf spending most of her time using her charisma wherever possible and has leveled up her leadership skills to get the job done as a CTO. Most recently she has been leveling up her AWS Lambda skills and fine tuning her Beat Saber skills on the PSVR. You can find her hosting the Entrepreneurial Revolution column at Inc Magazine, and on Twitter @heathriel.What was the quest?As a recent quest, I began working on a psychographic matching algorithm. I ended up writing a patent as a result of the work, and turned it into a successful side business.AntarctiConf: https://antarcticonf.com/Psychographic Segmentation: https://en.wikipedia.org/wiki/Psychographic_segmentationInc. Magazine: https://www.inc.com/author/heather-wildeSpecial Guest: Heather Wilde.